Course term:
Available seats:
Price:
Category:
Status:
Deadline:
Course term: 20. 07. – 31. 07.
Available seats: 0
Price: 950 €
Category: Bussiness & Marketing
Status: Closed
Deadline: 20.07.2026
This course will provide students with a broad understanding of the business economics underlying the rapidly changing media business and also a more focused understanding of how to apply marketing principles and concepts to media as a product to be sold and marketed to consumers and to other businesses. Students will learn how media is measured and how to use media and market research as a marketing tool for advertising sales and audience development. They will be able to develop an integrated marketing plan using a wide variety of media that will take a comprehensive approach to a marketing challenge.
Developing plans and strategies for marketing today is the most challenging it has ever been. There is an incredible and increasing choice of interactive devices, platforms and channels that potential customers use from smartphones and tablets to social networks and search engines. Investment in traditional channels such as TV, Print and Radio is declining, but they remain an essential part of integrated campaigns for many businesses.
You can look forward to meeting and discuss the course topics with several guest speakers such as a CEO of Mediatel, Head of Marketing for Havas and social media manager.
Introduction, expectations, rules. Role of the Marketing Director
Guerrilla Marketing, Viral Marketing
People and leadership skills, Intercultural Mkt/Management
Legacy Media: Print publishing overview, Broadcast media overview.
New Business Models in Journalism
Advertising and Media-buying
Advertising Sales and Media Planning
Disruptive Technology and Media Business Models: The role of advertising
Social Media Marketing, Content Marketing
Mobile Advertising
University of New York in Prague
Senior lecturer at UNYP and owner of Shogun Marketing
Dr. Pattison runs a European marketing agency specializing in digital promotions & events. He is also the Marketing Communications Director for the European Digital Marketing & Local Search Association. Previous to this he worked for large global corporations in senior leadership positions. These companies include 3M, Eli Lilly and The University of New York. Dr. Pattison has taught for such universities as Charles University, LaSalle University, Pittsburgh University, University of New York Tirana, University of New York Belgrade and the University of New York Prague. Mr. Pattison has been teaching for European Summer School since 2015.
Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.
Please note, after the 30th of April 2026 there will be a late enrollment fee charged in the amount of 100EUR on top of the course fee.
Feel free to contact our coordinator:
Andrea Josífková
Coordinator
+420 777 879 192
info@europeansummerschool.com
Lisette
I really liked it. The teacher was really good at his job, he could help you no matter what you were trying to illustrate with whatever technique. For me, as someone with absolutely no art experience whatsoever, it was unclear what exactly illustration practice entailed. I had the idea beforehand that it would be more of a drawing course. Nevertheless the course was really valuable: it got me going. The most import thing I learned is probably that you shouldn’t be afraid and just do and try, it will come to you eventually. The course was really helpful. The activities were really nice.
Jim Pallas
ESS 2019 was a great experience. Not only do you get to meet a of people from a lot of different places but you also come in touch with the exciting Czech culture. The courses provided are very interesting and the organisers are always helpful and welcoming.
Marine
ESS brings together people not afraid of engaging in something completely different from what they’re used to doing back home. It’s a great way to meet and interact with young people representing different cultures and as such – a definite opportunity to spend quite possibly the best couple of weeks in your life if you’re curious, enthusiastic and open to new experiences. Also, Prague is absolutely amazing!
Elif
I found out many new things about compositions, colors and painting methods, which helped me to improve my creative, visual and drawing skills. I met lovely people from all over the world and I also learnt something about their culture. I had lot of fun, gained unforgettable memories, and explored a beautiful city – all thanks to European Summer School.
