Turn data into decisions. Learn how to communicate insights in the AI era.
This intensive two-week summer school provides students with the skills and confidence to transform complex data into clear, compelling visual stories that inform, persuade, and drive decision-making. The programme blends data literacy, visual design principles, storytelling frameworks, and artificial intelligence to help participants move beyond basic charts and dashboards. Students will learn how to design effective data visualisations, craft meaningful mnarratives, and responsibly leverage AI tools to accelerate analysis and storytelling. Through practical exercises and real-world datasets from retail, healthcare, and financial services, participants will progressively build towards an individual capstone project using a comprehensive coffee shop case study. No advanced technical background is required. The course is tool-agnostic and focuses on transferable thinking and design skills rather than software-specific instruction.
Course term:
Available seats:
Price:
Category:
Status:
Deadline:
03. 08. – 14. 08.
0
950 €
Bussiness & Marketing
Closed
20.07.2026
Course term: 03. 08. – 14. 08.
Available seats: 0
Price: 950 €
Category: Bussiness & Marketing
Status: Closed
Deadline: 20.07.2026
The course combines:
● Short lectures introducing key concepts
● Guided hands-on exercises using real datasets
● Group discussions and visual critique sessions
● AI-supported exploration and experimentation
● Individual coaching and feedback
● A final capstone presentation
Students are encouraged to use tools throughout the program (e.g. spreadsheets, BI tools, design tools, sketches, etc), as well as approved AI systems, to complete exercises and projects.
This course is ideal if you are considering careers in:
● Consulting
● Business analytics
● Marketing
● Strategy
● Startups
● Management
The Language of Visual Communication ● History of visual communication and data ● Key definitions and concepts in data visualisation ● Examples of effective and ineffective visual encodings ● Visual critique and interpretation exercises
Perception, Meaning, and Best Practices ● How humans perceive and interpret visual information ● Cognitive load and attention in data visuals ● Best practices for charts and dashboards ● Practical redesign exercises using a retail dataset
Contextualising Data Storytelling Projects ● Defining problem statements, audiences, and objectives ● Frameworks for scoping data projects ● Translating business questions into analytical tasks ● Context-mapping workshop using a financial services case
Design Fundamentals for Data Visualisation ● Layout, hierarchy, and visual structure ● Colour theory, accessibility, and contrast ● Simplifying complex data without losing meaning ● Hands-on design exercises using a healthcare dataset
Tools, Workflows, and Introduction to AI ● Overview of data visualisation tools and platforms ● Comparing commercial, open-source, and AI-augmented tools ● Understanding where AI fits into modern data workflows ● Introductory AI-assisted insight and charting exercises
AI for Data Analysis and Insight Discovery ● How large language models support analytical thinking ● Using AI to explore datasets and generate hypotheses ● Prompting versus context in analytical workflows ● Practical AI-assisted exploratory analysis exercises
AI for Visual Design and Storytelling ● Using AI to critique and improve data visuals ● AI-supported narrative development ● Risks, limitations, and biases of AI-generated outputs ● Comparing human and AI storytelling approaches
Building Narratives with Data ● Narrative structures and archetypes for data projects ● Creating flow, cadence, and emphasis in stories ● Designing for different stakeholder audiences ● Applying narrative techniques to real datasets
Capstone Project Development ● Individual project work using a coffee shop chain dataset ● Applying visual design, storytelling, and AI techniques ● One-on-one coaching and iterative feedback ● Preparing the final presentation
Capstone Presentations and Reflection ● Individual capstone presentations ● Peer and instructor feedback ● Measuring success in data visualisation projects ● Reflection, key takeaways, and next steps
University of Sydney
Lecturer and Entrepreneur
Felipe Rego is a leading AI, data science, analytics, and data visualization specialist. He develops analytics and data visualization solutions that help transform organizations of all sizes. Felipe is also a global educator and speaker delivering practical and engaging training programs and conferences in data visualization and storytelling, analytics, and other data-related topics. He is the author of Sketch Your Data, a unique sketchbook designed to help professionals plan and design impactful data visualizations and storytelling ideas. He holds an M.Phil. in Electrical and Information Engineering from the University of Sydney, is a Cloud Engineer, and has served as an advisor to an Australian government department.
Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.
Please note, after the 30th of April 2026 there will be a late enrollment fee charged in the amount of 100EUR on top of the course fee.
Feel free to contact our coordinator:
Andrea Josífková
Coordinator
+420 777 879 192
info@europeansummerschool.com
Isobel Bates
I went on the trip thinking I knew what the school would be about... it was better than anything I could of thought. Everyone was so lovely and it really was a once in a life time trip. It’s taught me how easy it is to live in another country and I was lucky enough to meet different people from different countries and backgrounds. I feel very bless to have had to opportunity. I would easily go again.
Maria
You apply for a course, in my case Online Marketing, and you get a lifetime experience. It´s not only the knowledge you gain, it´s the people your meet and the friends you make, the ambitious teachers and caring organizing team you get to know, it´s the spirit of an international summer school that makes these two weeks truly amazing.
Lisette
I really liked it. The teacher was really good at his job, he could help you no matter what you were trying to illustrate with whatever technique. For me, as someone with absolutely no art experience whatsoever, it was unclear what exactly illustration practice entailed. I had the idea beforehand that it would be more of a drawing course. Nevertheless the course was really valuable: it got me going. The most import thing I learned is probably that you shouldn’t be afraid and just do and try, it will come to you eventually. The course was really helpful. The activities were really nice.
Sherilyn Lo Tam Loi
My time at the ESS has been an amazing experience. The Advertising and PR course was both educational and fun. I thoroughly enjoyed exploring Prague on my own and during the fun activities planned by the organization. I met a lot of really nice people and would definitely recommend ESS to everyone looking for a great time.
