Course term:
Available seats:
Price:
Category:
Status:
Deadline:
03. 08. – 14. 08.
1
950 €
Bussiness & Marketing
Few places left
20.07.2026
Course term: 03. 08. – 14. 08.
Available seats: 1
Price: 950 €
Category: Bussiness & Marketing
Status: Few places left
Deadline: 20.07.2026
• Introduction to AI and Generative AI Models • AI’s Impact on Business and Industry • Identifying AI Use Cases for Business • Developing a group-based project
• AI-Driven Business Strategy and Competitive Analysis • The AI Canvas and FASt Framework • Applying Generative AI for Ideation and Innovation
• Generative AI in Marketing and Customer Experience • Content Creation, Personalization, and Customer Insights • Case Studies and Best Practices
• Generative AI in Operations and Supply Chain Optimization • Predictive Maintenance, Forecasting, and Process Automation • Hands-on Workshop: Applying AI to Operations
• Generative AI in Finance and Accounting • Financial Forecasting, Risk Assessment, and Fraud Detection
• Generative AI in Human Resources • Recruitment, Talent Management, and Workforce Planning • Case Studies
• AI Ethics and Governance Frameworks • Bias Mitigation, Transparency, and Responsible AI Deployment • AI Ethics and Organizational Adoption
• Integrating AI into Existing Business Processes • Change Management and Organizational Transformation • Developing an AI Implementation Plan for the Group Project
• Student Project Work Time • One-on-One Mentoring and Feedback
• Student Presentations of AI Business Solutions • Peer and Instructor Feedback • Course Wrap-up and Reflections
Haarlem University of Applied Science
Lecturer and Entrepreneur
Béla is a business strategy and digital business advisor whose primary focus is in creating business outcomes through developing innovative business strategies, driving digital strategies and digital transformation. Béla is also a lecturer in digital transformation management and project management at SRH Haarlem University of Applied Science in the Netherlands as well as a founder of Techkoepel, which focuses helping businesses create enhanced business outcomes with AI. Having created multiple new business units at Cisco Systems, including a vertical industry cloud solutions business and before that a digital business advisory function, he has the experience and know-how to create maximum value from innovative digital business models.
Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.
Please note, after the 30th of April 2026 there will be a late enrollment fee charged in the amount of 100EUR on top of the course fee.
Feel free to contact our coordinator:
Andrea Josífková
Coordinator
+420 777 879 192
info@europeansummerschool.com
Elia Marmora
European Summer School means Knowledge & FUN. All the staff of ESS is highly qualified, from the teachers to the group leaders. I really recommend you all this experience, book your seat at ESS you WON’T regret it :)
Maria
You apply for a course, in my case Online Marketing, and you get a lifetime experience. It´s not only the knowledge you gain, it´s the people your meet and the friends you make, the ambitious teachers and caring organizing team you get to know, it´s the spirit of an international summer school that makes these two weeks truly amazing.
Jim Pallas
ESS 2019 was a great experience. Not only do you get to meet a of people from a lot of different places but you also come in touch with the exciting Czech culture. The courses provided are very interesting and the organisers are always helpful and welcoming.
Yasmeen
I was enrolled in the personal and professional development course - it consists of many practical elements which helps you bond with your fellow classmates and apply the knowledge you have gained. I particularly enjoyed the focus on public speaking. The accommodation suited our needs and the activity coordinators gave us the experience of a lifetime in Prague (thank you team ESS!). If you are looking for a light, fun and enriching summer course - this is the place for you!
