Course term:
Available seats:
Price:
Category:
Status:
Deadline:
03. 08. – 14. 08.
1
950 €
Bussiness & Marketing
Few places left
30.04.2026
Course term: 03. 08. – 14. 08.
Available seats: 1
Price: 950 €
Category: Bussiness & Marketing
Status: Few places left
Deadline: 30.04.2026
• Introduction to AI and Generative AI Models • AI’s Impact on Business and Industry • Identifying AI Use Cases for Business • Developing a group-based project
• AI-Driven Business Strategy and Competitive Analysis • The AI Canvas and FASt Framework • Applying Generative AI for Ideation and Innovation
• Generative AI in Marketing and Customer Experience • Content Creation, Personalization, and Customer Insights • Case Studies and Best Practices
• Generative AI in Operations and Supply Chain Optimization • Predictive Maintenance, Forecasting, and Process Automation • Hands-on Workshop: Applying AI to Operations
• Generative AI in Finance and Accounting • Financial Forecasting, Risk Assessment, and Fraud Detection
• Generative AI in Human Resources • Recruitment, Talent Management, and Workforce Planning • Case Studies
• AI Ethics and Governance Frameworks • Bias Mitigation, Transparency, and Responsible AI Deployment • AI Ethics and Organizational Adoption
• Integrating AI into Existing Business Processes • Change Management and Organizational Transformation • Developing an AI Implementation Plan for the Group Project
• Student Project Work Time • One-on-One Mentoring and Feedback
• Student Presentations of AI Business Solutions • Peer and Instructor Feedback • Course Wrap-up and Reflections
Haarlem University of Applied Science
Lecturer and Entrepreneur
Béla is a business strategy and digital business advisor whose primary focus is in creating business outcomes through developing innovative business strategies, driving digital strategies and digital transformation. Béla is also a lecturer in digital transformation management and project management at SRH Haarlem University of Applied Science in the Netherlands as well as a founder of Techkoepel, which focuses helping businesses create enhanced business outcomes with AI. Having created multiple new business units at Cisco Systems, including a vertical industry cloud solutions business and before that a digital business advisory function, he has the experience and know-how to create maximum value from innovative digital business models.
Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.
Please note, after the 30th of April 2026 there will be a late enrollment fee charged in the amount of 100EUR on top of the course fee.
Feel free to contact our coordinator:
Andrea Josífková
Coordinator
+420 777 879 192
info@europeansummerschool.com
Chandani Mittal
The ESS was one of the best experiences I've ever had. The organizers were amazing and I had the opportunity to meet some exceptional people from all around the world. There was a perfect balance between lectures and activities. I was never bored for a second. I highly recommend ESS if you want to gain some new skills, whilst forming new friendships and exploring one of the most charming cities! ?♥️
Mary Corcoran
Amazing experience! This program was exactly what I was looking for as it offered the perfect balance between class and fun activities/excursions to ensure that we experienced all that Prague has to offer. I took the digital graphics class and cannot believe how much I learned in only two weeks. Highly recommend this opportunity to meet some amazing people, form lasting friendships, explore an enchanting city, and learn new skills!
Carlo Calzavara
The European Summer School in Prague was a great expierience! I can really recommend it to everyone! ??
Isobel Bates
I went on the trip thinking I knew what the school would be about... it was better than anything I could of thought. Everyone was so lovely and it really was a once in a life time trip. It’s taught me how easy it is to live in another country and I was lucky enough to meet different people from different countries and backgrounds. I feel very bless to have had to opportunity. I would easily go again.
