Business Management (ON CAMPUS)

ESS Course thumbnail Business Management

In this course you will learn all necessary methods, principles, approaches, and tools, to become a successful manager of a business or a small team. You will however not only find out about theoretical aspects of being a manager, you will also improve many practical skills, such as planning, organization, leadership, control, analytical thinking, decision-making, strategy-making and its implementation, human resources, and more.

Acquired skills

Analyze the processes through which business ideas are evaluated
Identify the characteristics of successful business
Identify and describe strategies for supporting a business
Distinguish between business ideas and opportunities
Creating a formalized business plan, and perform this task

General information

Course term: 209.08. - 20.08.

Free seats: -2

Price: 800 €

Category: Bussiness & Marketing

Status: Full

Deadline: 06.08.2021

Description

Business Management will concentrate on operating a small business. While business theories and case studies will be used, the majority of this course will be a true workshop in which the student will learn real life applications on how to manage a small business. Real life issues of finance, taxes, staff and employees, marketing, vendors,inventory, ops and quality control will be utilized to give as realistic view as possible for the students enter the business world.

Through examinations of key strategic decisions taken at a number of real, successful small businesses, the learners will be creating a solid foundation for further studies in business, or will be able to apply these insights directly to their own budding business ventures. Students will be taught to write a realistic business plan.

Lecturer

Ciaran Seamus Kelly

University of New York in Prague lecturer

Bio

Do you want to be taughtby someone who knows the theory in the books, or do you want to be taughtby someone with 1200 employees? By someone who sold over 200 billion Eur (that's billion!) over last 15years, and organized entire distribution networks all over West and Central Europe? By someone who has 6 million dollar marketing/branding budgets?

"Ciaran S. Kelly started off in the family Beverly Hills Interior Design firm. He moved to Prague in 1992, and entered the automotive industry. He was quickly promoted up to Sales, Ops and Marketing director for AAA AUTO where he sold 85,000 car per year and opened 39 branches in 4 countries. He transferred to VW, and became leader of the Task Force which implemented the entire new world wide business plan for SKODA cars. His markets were West Europe, and between 2011-2013, SKODA was one of only four car manufacturers to earn profits for each successive year. A TED speaker, today he is the General Manager of Zepter Intl and a member of the Board of Advisors. He is married with 6 kids, 3 dogs and 4 cats, and has the noisiest kitchen in all of Prague."

Mr. Kelly has been teaching for European Summer School since 2017.

Schedule

Day 1Business Skills
Day 2Building a business plan (SWOT)
Day 3Marketing/Guerrilla Marketing
Day 4Creating a solid financial plan
Day 5Pricing and credit

Day 6E-commerce and the Entrepreneurship
Day 7Budgeting
Day 8Purchasing, quality control and vendors
Day 9Staffing/HR
Day 10Sucession and Risk Management

Course is running: Monday - Friday, 9:00 - 14:00

Download Syllabus

Course outline

Grading

Each meeting will have tasks and assignments. These daily tasks will be a mixture of team-work and individual work. These tasks alone will determine the students grade. Students will receive immediate same day feedback on all assignments. A final project of a business plan will also be assigned.

All workshop tasks combined will comprise of 75% of the student’s grade and the business plan will comprise the remaining 25%.

Course Gallery

Credits

You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.

Course time total 125 hours

Total time of in-class work = 50hours
Preliminary assignment = 10hours
Preparation = 65hours

Price

Course fee includes the course itself, application fee, study materials, Prague public transportation ticket for 2 weeks, afternoon/evening social activities and events, welcome drink and goodbye graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Please note, after the 30th of April 2021 there will be a late enrollment fee charged in the amount of 50EUR on top of the course fee.

COVID-19 Antigen Tests upon arrival to Prague you might be asked to take a COVID test or you will have to take the tests regularly during your stay. We will have Antigen tests ready for you at the student dormitory Botic and in the classrooms, if needed..

COVID-19 Cancellation fee - in case a particular course will be cancelled without an alternative course or the Summer school program will not be happening even in an ONLINE version due to Coronavirus in your country or in the Czech Republic, we will be refunding all amount so cancellation fee is 0,- EUR.

Terms and Conditions - Cancellation fees

Costs of living in Prague

Accommodation

For accommodation options, please visit the dedicated page

*Program/Course Outline is subject to change.

Prerequisites

B1 CEF absolute minimum, B2 and above strongly recommended
A laptop (or a tablet) is strongly recommended

Testimonial