Business Management

In this course you will learn all necessary methods, principles, approaches, and tools, to become a successful manager of a business or a small team. You will however not only find out about theoretical aspects of being a manager, you will also improve many practical skills, such as planning, organization, leadership, control, analytical thinking, decision-making, strategy-making and its implementation, human resources, and more.

ACQUIRED SKILLS

  • Analyze the processes through which business ideas are evaluated
  • Identify the characteristics of successful business
  • Identify and describe strategies for supporting a business
  • Distinguish between business ideas and opportunities
  • Creating a formalized business plan, and perform this task

GENERAL INFORMATION

Course term: 
Available seats: 
Price: 
Category: 
Status: 
Deadline: 

03. 08. – 14. 08. 
1 
950 € 
Bussiness & Marketing 
Few places left 
30.04.2026  

Course term: 03. 08. – 14. 08. 
Available seats: 1 
Price: 950 €
Category: Bussiness & Marketing 
Status: Few places left 
Deadline: 30.04.2026 

DESCRIPTION

Business Management will concentrate on operating a small business. While business theories and case studies will be used, the majority of this course will be a true workshop in which the student will learn real life applications on how to manage a small business. Real life issues of finance, taxes, staff and employees, marketing, vendors,inventory, ops and quality control will be utilized to give as realistic view as possible for the students enter the business world.

Through examinations of key strategic decisions taken at a number of real, successful small businesses, the learners will be creating a solid foundation for further studies in business, or will be able to apply these insights directly to their own budding business ventures. Students will be taught to write a realistic business plan.

SCHEDULE


Day 1

Business Skills

Day 2

Building a business plan (SWOT)

Day 3

Marketing/Guerrilla Marketing

Day 4

Creating a solid financial plan

Day 5

Pricing and credit

Day 6

E-commerce and the Entrepreneurship

Day 7

Budgeting

Day 8

Purchasing, quality control and vendors

Day 9

Staffing/HR

Day 10

Sucession and Risk Management
<span class="kurz-detail-output" data-field="lecturer_kurz" style="display: contents;">William<br>Pattison</span>

LECTURER

William
Pattison

University of New York in Prague 
Senior lecturer at UNYP and owner of Shogun Marketing

Dr. Pattison runs a European marketing agency specializing in digital promotions & events. He is also the Marketing Communications Director for the European Digital Marketing & Local Search Association. Previous to this he worked for large global corporations in senior leadership positions. These companies include 3M, Eli Lilly and The University of New York. Dr. Pattison has taught for such universities as Charles University, LaSalle University, Pittsburgh University, University of New York Tirana, University of New York Belgrade and the University of New York Prague. Mr. Pattison has been teaching for European Summer School since 2015.

Course outline

COURSE GALLERY

CREDITS

You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.

ASSESSMENTS

– attendance in class 15%
– team assignment 40%
– individual assignment 35%
– exam 10% (optional, if required by home University)

COURSE TIME TOTAL 125 HOURS

– Course runs 2 weeks Monday to Friday 9:00-14:00
– Total time of in-class work = 50hours
– Preliminary assignment = 10hours
– Preparation = 65hours

PRICE

Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Please note, after the 30th of April 2026 there will be a late enrollment fee charged in the amount of 100EUR on top of the course fee.

Terms and Conditions – Cancellation fees

Costs of living in Prague

ACCOMMODATION

For accommodation options, please visit the dedicated page

PREREQUISITES

– B1 CEF absolute minimum, B2 and above strongly recommended
– A laptop (or a tablet) is strongly recommended

Chandani Mittal

The ESS was one of the best experiences I’ve ever had. The organizers were amazing and I had the opportunity to meet some exceptional people from all around the world. There was a perfect balance between lectures and activities. I was never bored for a second. I highly recommend ESS if you want to gain some new skills, whilst forming new friendships and exploring one of the most charming cities! ?♥️

RELEATED COURSES

Data Visualisation & Storytelling in the Age of AI

Term: 03. 08. – 14. 08.
Available seats: 9
Price: 950 €
Status: New

Felipe
Rego

Avatar lektora

Geopolitics: Power, Strategy, and World Order

Term: 20. 07. – 31. 07.
Available seats: 5
Price: 950 €
Status: Available

Jacques
Bazen

Avatar lektora

Applied Artificial Intelligence: Creating Business Outcomes

Term: 03. 08. – 14. 08.
Available seats: 3
Price: 950 €
Status: Few places left

Béla
P. Sándor

Avatar lektora

Power & Persuasion: Politics, Media & Campaign Strategy

Term: 03. 08. – 14. 08.
Available seats: 7
Price: 950 €
Status: Available

Arno
Bonte

Avatar lektora

Online Marketing

Term: 03. 08. – 14. 08.
Available seats: 8
Price: 950 €
Status: Available

Jan
Stastny & Team

Avatar lektora

Project Management: From Theory to Practice

Term: 20. 07. – 31. 07.
Available seats: 0
Price: 950 €
Status: Full

Béla
Sándor

Avatar lektora

ANY QUESTIONS?

Feel free to contact our coordinator:

Andrea Josífková 
Coordinator

+420 777 879 192

info@europeansummerschool.com

Testimonials

Ilaha Ibrahimli

Project Management: From Theory to Practice

While searching for the course to take both for educative and entertaining, encountered the European Summer School (not knowing a lot about it, took the risk and applied). Never could believe it will be such interactive activities along with 5 hours long lessons. Happy to be part of this class and be one of participants of such a diverse group. The team was well-supportive in all matters! Highly recommend to apply!

Isobel Bates

Digital Graphics

I went on the trip thinking I knew what the school would be about... it was better than anything I could of thought. Everyone was so lovely and it really was a once in a life time trip. It’s taught me how easy it is to live in another country and I was lucky enough to meet different people from different countries and backgrounds. I feel very bless to have had to opportunity. I would easily go again.

Student Maria avatar

Maria

Online Marketing

You apply for a course, in my case Online Marketing, and you get a lifetime experience. It´s not only the knowledge you gain, it´s the people your meet and the friends you make, the ambitious teachers and caring organizing team you get to know, it´s the spirit of an international summer school that makes these two weeks truly amazing.

Student Lisette avatar

Lisette

Illustration Practice

I really liked it. The teacher was really good at his job, he could help you no matter what you were trying to illustrate with whatever technique. For me, as someone with absolutely no art experience whatsoever, it was unclear what exactly illustration practice entailed. I had the idea beforehand that it would be more of a drawing course. Nevertheless the course was really valuable: it got me going. The most import thing I learned is probably that you shouldn’t be afraid and just do and try, it will come to you eventually. The course was really helpful. The activities were really nice.


    1000characters left

    By submitting I agree with necessary processing of personal data.