Course term:
Available seats:
Price:
Category:
Status:
Deadline:
Course term: 03. 08. – 14. 08.
Available seats: 1
Price: 950 €
Category: Bussiness & Marketing
Status: Few places left
Deadline: 20.07.2026
Business Management will concentrate on operating a small business. While business theories and case studies will be used, the majority of this course will be a true workshop in which the student will learn real life applications on how to manage a small business. Real life issues of finance, taxes, staff and employees, marketing, vendors,inventory, ops and quality control will be utilized to give as realistic view as possible for the students enter the business world.
Through examinations of key strategic decisions taken at a number of real, successful small businesses, the learners will be creating a solid foundation for further studies in business, or will be able to apply these insights directly to their own budding business ventures. Students will be taught to write a realistic business plan.
Business Skills
Building a business plan (SWOT)
Marketing/Guerrilla Marketing
Creating a solid financial plan
Pricing and credit
E-commerce and the Entrepreneurship
Budgeting
Purchasing, quality control and vendors
Staffing/HR
Sucession and Risk Management
University of New York in Prague
Senior lecturer at UNYP and owner of Shogun Marketing
Dr. Pattison runs a European marketing agency specializing in digital promotions & events. He is also the Marketing Communications Director for the European Digital Marketing & Local Search Association. Previous to this he worked for large global corporations in senior leadership positions. These companies include 3M, Eli Lilly and The University of New York. Dr. Pattison has taught for such universities as Charles University, LaSalle University, Pittsburgh University, University of New York Tirana, University of New York Belgrade and the University of New York Prague. Mr. Pattison has been teaching for European Summer School since 2015.
Each meeting will have tasks and assignments. These daily tasks will be a mixture of team-work and individual work. These tasks alone will determine the students grade. Students will receive immediate same day feedback on all assignments. A final project of a business plan will also be assigned.
All workshop tasks combined will comprise of 75% of the student’s grade and the business plan will comprise the remaining 25%
Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.
Please note, after the 30th of April 2026 there will be a late enrollment fee charged in the amount of 100EUR on top of the course fee.
Feel free to contact our coordinator:
Andrea Josífková
Coordinator
+420 777 879 192
info@europeansummerschool.com
Lisette
I really liked it. The teacher was really good at his job, he could help you no matter what you were trying to illustrate with whatever technique. For me, as someone with absolutely no art experience whatsoever, it was unclear what exactly illustration practice entailed. I had the idea beforehand that it would be more of a drawing course. Nevertheless the course was really valuable: it got me going. The most import thing I learned is probably that you shouldn’t be afraid and just do and try, it will come to you eventually. The course was really helpful. The activities were really nice.
Nicola Amista
I did not need to recognize ETCS credits, since Im already working, but I can confirm that this course was useful for my personal growth and my perception about your organization is positive. I added on certifications ESS on my Linkedin as on the Education part it could not be visible at the top of the list during preview.
Ajita
Working on a project with students from other countries was a great learning experience in terms of understanding the differences and similarities between the cultures and perspectives that are observed in different parts of the world. I wrote very interesting article about my European Summer School experience here.
Thom Gadeyne
One of the best experiences I've ever had!
