Course term:
Available seats:
Price:
Category:
Status:
Deadline:
03. 08. – 14. 08.
1
950 €
Bussiness & Marketing
Few places left
20.07.2026
Course term: 03. 08. – 14. 08.
Available seats: 1
Price: 950 €
Category: Bussiness & Marketing
Status: Few places left
Deadline: 20.07.2026
Business Management will concentrate on operating a small business. While business theories and case studies will be used, the majority of this course will be a true workshop in which the student will learn real life applications on how to manage a small business. Real life issues of finance, taxes, staff and employees, marketing, vendors,inventory, ops and quality control will be utilized to give as realistic view as possible for the students enter the business world.
Through examinations of key strategic decisions taken at a number of real, successful small businesses, the learners will be creating a solid foundation for further studies in business, or will be able to apply these insights directly to their own budding business ventures. Students will be taught to write a realistic business plan.
Business Skills
Building a business plan (SWOT)
Marketing/Guerrilla Marketing
Creating a solid financial plan
Pricing and credit
E-commerce and the Entrepreneurship
Budgeting
Purchasing, quality control and vendors
Staffing/HR
Sucession and Risk Management
University of New York in Prague
Senior lecturer at UNYP and owner of Shogun Marketing
Dr. Pattison runs a European marketing agency specializing in digital promotions & events. He is also the Marketing Communications Director for the European Digital Marketing & Local Search Association. Previous to this he worked for large global corporations in senior leadership positions. These companies include 3M, Eli Lilly and The University of New York. Dr. Pattison has taught for such universities as Charles University, LaSalle University, Pittsburgh University, University of New York Tirana, University of New York Belgrade and the University of New York Prague. Mr. Pattison has been teaching for European Summer School since 2015.
Each meeting will have tasks and assignments. These daily tasks will be a mixture of team-work and individual work. These tasks alone will determine the students grade. Students will receive immediate same day feedback on all assignments. A final project of a business plan will also be assigned.
All workshop tasks combined will comprise of 75% of the student’s grade and the business plan will comprise the remaining 25%
Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.
Please note, after the 30th of April 2026 there will be a late enrollment fee charged in the amount of 100EUR on top of the course fee.
Feel free to contact our coordinator:
Andrea Josífková
Coordinator
+420 777 879 192
info@europeansummerschool.com
Salma Peter
The new friends... Czech cuisine... the city of Prague... and of course the Kozel (New favorite ?)!! I had an incredible summer experience! The course is a perfect blend of gaining knowledge while having fun and discovering the beautiful city! The program is so well organized, incredible after study activities, easy transportation, friendly team members. It'll be my fondest memory for a while and for that I say: Děkuji ? Highly recommended! ??
Frauke
Besides massive new illustration skills, I learned how much you can achieve in only two weeks. I met likeminded people who are open minded and fun to hang out with.The summer school helped me to develop professionally, but most of all it gave me more self esteem in this field of work.
Diana
Have you always wanted to study abroad, but couldn't find the time nor resources for it? Then I think ESS is the perfect solution! In this two week program, I learned so much about myself, life, and Praha. Due to the well-structured program and communication with the activity leaders, you will have the feeling that you are on a holiday with friends whilst also being educated in things you are actually interested in. It was especially nice that you could take some time for yourself if you feel like it, although there is the possibility to participate the everyday activities. This overall experience has gotten a special place in my heart and I surely would recommend everyone (no matter what age or background) to attend such a summer course. Embrace life, educate yourself, and have an open mind!
Jannik Golletz
Well organized programms and very friendly and engaged programme coordinators. I can only recommend, had a really great time with them.
