Business Management

In this course you will learn all necessary methods, principles, approaches, and tools, to become a successful manager of a business or a small team. You will however not only find out about theoretical aspects of being a manager, you will also improve many practical skills, such as planning, organization, leadership, control, analytical thinking, decision-making, strategy-making and its implementation, human resources, and more.

ACQUIRED SKILLS

  • Analyze the processes through which business ideas are evaluated
  • Identify the characteristics of successful business
  • Identify and describe strategies for supporting a business
  • Distinguish between business ideas and opportunities
  • Creating a formalized business plan, and perform this task

GENERAL INFORMATION

Course term: 
Available seats: 
Price: 
Category: 
Status: 
Deadline: 

03. 08. – 14. 08. 
1 
950 € 
Bussiness & Marketing 
Few places left 
20.07.2026  

Course term: 03. 08. – 14. 08. 
Available seats: 1 
Price: 950 €
Category: Bussiness & Marketing 
Status: Few places left 
Deadline: 20.07.2026 

DESCRIPTION

Business Management will concentrate on operating a small business. While business theories and case studies will be used, the majority of this course will be a true workshop in which the student will learn real life applications on how to manage a small business. Real life issues of finance, taxes, staff and employees, marketing, vendors,inventory, ops and quality control will be utilized to give as realistic view as possible for the students enter the business world.

Through examinations of key strategic decisions taken at a number of real, successful small businesses, the learners will be creating a solid foundation for further studies in business, or will be able to apply these insights directly to their own budding business ventures. Students will be taught to write a realistic business plan.

SCHEDULE


Day 1

Business Skills


Day 2

Building a business plan (SWOT)


Day 3

Marketing/Guerrilla Marketing


Day 4

Creating a solid financial plan


Day 5

Pricing and credit


Day 6

E-commerce and the Entrepreneurship


Day 7

Budgeting


Day 8

Purchasing, quality control and vendors


Day 9

Staffing/HR


Day 10

Sucession and Risk Management

<span class="kurz-detail-output" data-field="lecturer_kurz" style="display: contents;">William<br>Pattison</span>

LECTURER

William
Pattison

University of New York in Prague 
Senior lecturer at UNYP and owner of Shogun Marketing

Dr. Pattison runs a European marketing agency specializing in digital promotions & events. He is also the Marketing Communications Director for the European Digital Marketing & Local Search Association. Previous to this he worked for large global corporations in senior leadership positions. These companies include 3M, Eli Lilly and The University of New York. Dr. Pattison has taught for such universities as Charles University, LaSalle University, Pittsburgh University, University of New York Tirana, University of New York Belgrade and the University of New York Prague. Mr. Pattison has been teaching for European Summer School since 2015.

Grading

Each meeting will have tasks and assignments. These daily tasks will be a mixture of team-work and individual work. These tasks alone will determine the students grade. Students will receive immediate same day feedback on all assignments. A final project of a business plan will also be assigned.
All workshop tasks combined will comprise of 75% of the student’s grade and the business plan will comprise the remaining 25%

Course outline

COURSE GALLERY

CREDITS

You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.

ASSESSMENTS

COURSE TIME TOTAL 125 HOURS

– Course runs 2 weeks Monday to Friday 9:00-14:00
– Total time of in-class work = 50hours
– Preliminary assignment = 10hours
– Preparation = 65hours

PRICE

Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Please note, after the 30th of April 2026 there will be a late enrollment fee charged in the amount of 100EUR on top of the course fee.

Terms and Conditions – Cancellation fees

Costs of living in Prague

ACCOMMODATION

For accommodation options, please visit the dedicated page

PREREQUISITES

– B1 CEF absolute minimum, B2 and above strongly recommended
– A laptop (or a tablet) is strongly recommended

Chandani Mittal

The ESS was one of the best experiences I’ve ever had. The organizers were amazing and I had the opportunity to meet some exceptional people from all around the world. There was a perfect balance between lectures and activities. I was never bored for a second. I highly recommend ESS if you want to gain some new skills, whilst forming new friendships and exploring one of the most charming cities! ?♥️

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ANY QUESTIONS?

Feel free to contact our coordinator:

Andrea Josífková 
Coordinator

+420 777 879 192

info@europeansummerschool.com

Testimonials

Linda Farinello

Advertising and PR

Summer school in Prague was a great experience, I really liked it and I enjoyed it. I recommend it to everyone, especially for the nice people you meet!

Jim Pallas

From Blockchain to Financial Markets: Understanding Crypto, DeFi, and Trading Strategies

ESS 2019 was a great experience. Not only do you get to meet a of people from a lot of different places but you also come in touch with the exciting Czech culture. The courses provided are very interesting and the organisers are always helpful and welcoming.

Student Maria avatar

Maria

Digital Marketing & AI Strategy

You apply for a course, in my case Online Marketing, and you get a lifetime experience. It´s not only the knowledge you gain, it´s the people your meet and the friends you make, the ambitious teachers and caring organizing team you get to know, it´s the spirit of an international summer school that makes these two weeks truly amazing.

Student Andreas avatar

Andreas

From Conflict to Consensus: Negotiation Skills for Business and Politics

European Summer School helped me discover the best parts of Prague. The course was great, I learned many new things I will apply in both my studies as well my future life. The free time activities were also great with a combination of sightseeing and social events. I study at university, but European Summer School is the best school I went to so far. I will always remember my time in Prague thanks to the dedicated teachers, staff and classmates.


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