Power & Persuasion: Politics, Media & Campaign Strategy

Politics today is won and lost on the strength of ideas, and the ability to communicate them. This course immerses you in the fast-paced world where political strategy, media dynamics, and public persuasion intersect. You will explore how narratives are shaped, how campaigns gain momentum, and how leaders influence public opinion in an increasingly complex information landscape.

ACQUIRED SKILLS

  • Basic knowledge of the history of politics and real world case studies
  • Understanding the working of different political systems
  • Using the right arguments in a debate – hands on simulations
  • Negotiate to a mutual beneficial outcome and how Political power is built
  • Delivering a convincing speech – media interviews
  • Develop a sound campaign strategy

GENERAL INFORMATION

Course term: 
Available seats: 
Price: 
Category: 
Status: 
Deadline: 

03. 08. – 14. 08. 
7 
950 € 
Bussiness & Marketing 
Available 
30.04.2026  

Course term: 03. 08. – 14. 08. 
Available seats: 7 
Price: 950 €
Category: Bussiness & Marketing 
Status: Available 
Deadline: 30.04.2026 

DESCRIPTION

Through a combination of interactive lectures, real-world case studies, and hands-on simulations, you will learn to craft compelling messages, respond to media pressure, and design effective campaign strategies. You will step into the roles of political strategist, spokesperson, and campaign manager – developing the skills needed to navigate debates, media interviews, and crisis situations with confidence.

Key topics include strategic communication, media framing, digital campaigning, speechwriting, and voter targeting. Throughout the course, you will analyze successful and failed campaigns, gaining insight into what drives political impact across different contexts.

By the end of the course, you will not only understand how political power is built and maintained, but also how to apply these insights in practice.

SCHEDULE


Day 1

Power, Politics & the Big Issues Kick off with the foundations of modern politics: how power is organised, contested, and communicated. Explore today's defining challenges - from economic inequality to the climate crisis - and how they shape political agendas. Simulation: Step into a Lower House debate and defend your position under pressure.

Day 2

The Art of Debate What makes an argument persuasive? Learn the theory behind effective debating and dissect iconic clashes, from John F. Kennedy vs. Richard Nixon to Kamala Harris vs. Donald Trump. Simulation: Take the stage in your own high-stakes presidential debate.

Day 3

Inside National Politics Understand how political systems function, from electoral models to party dynamics. Explore the core ideologies shaping policy and public discourse. Simulation: Navigate a parliamentary debate and build winning arguments.

Day 4

Local Power & Crisis Leadership Politics becomes tangible at the local level. Examine crisis management through the lens of COVID-19 pandemic, resilient cities, and citizen engagement. Simulation: Negotiate solutions in a high-pressure local governance scenario.

Day 5

Global Power & Geopolitics From the legacy of the Cold War to today's shifting alliances, explore how global power operates. Analyze the roles of United States, European Union, and China in shaping the world order. Simulation: Engage in international negotiations where strategy and diplomacy collide.

Day 6

Crafting Powerful Speeches Discover the mechanics of speechwriting and the anatomy of messages that move people. Analyze iconic speeches by Ronald Reagan, Margaret Thatcher, Barack Obama and Ursula von der Leyen. Workshop: Write your own political speech with impact.

Day 7

Performance & Media Skills Strong ideas need strong delivery. Train in public speaking, presence, and media handling under real-world conditions. Simulation: Deliver your speech and receive professional feedback.

Day 8

Building Winning Campaigns What turns ideas into votes? Dive into campaign strategy, messaging, and momentum. Learn how successful campaigns are designed and executed. Workshop: Develop a full campaign strategy in teams.

Day 9

Campaigning in the Media Age Understand voters, values, and targeting in a fragmented media landscape. Analyze political advertising and storytelling techniques. Workshop: Create your own political video ad from concept to execution.

Day 10

From Strategy to Impact Bring it all together. Reflect on your learning, refine your ideas, and present your campaign to the group. Final Presentation: Showcase your video ad and campaign strategy in a professional pitch setting.
<span class="kurz-detail-output" data-field="lecturer_kurz" style="display: contents;">Arno<br>Bonte</span>

LECTURER

Arno
Bonte

Former Vice Mayor in Rotterdam 
Regional Minister of South Holland

Arno Bonte is a green politician based in the Netherlands. He currently serves as Regional Minister in the Province of South Holland (home to four million people and one of the most densely populated regions in Europe). In this role, he is responsible for spatial planning, the energy transition, and nature policy.

Until 2022, he was Vice Mayor in Rotterdam, the Netherlands’ second-largest city, with sustainability, clean air, and the energy transition in his portfolio. Working alongside more than a hundred companies, organisations, and local communities, he helped develop a strategy to turn Rotterdam from a fossil-fuel-heavy port city into a frontrunner in sustainability.

Arno has over twenty years of experience at the intersection of politics, media, and campaigning. He spent twelve years as a city councillor and has worked as a campaign advisor for the Dutch Green Party, as media advisor for child rights organisation Plan International, and as a spokesperson for Friends of the Earth and the Dutch labour union FNV.

Course outline

COURSE GALLERY

CREDITS

You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.

ASSESSMENTS

– attendance in class 15%
– team assignment 40%
– individual assignment 35%
– exam 10% (optional, if required by home University)

COURSE TIME TOTAL 125 HOURS

– Course runs 2 weeks Monday to Friday 9:00-14:00
– Total time of in-class work = 50hours
– Preliminary assignment = 10hours
– Preparation = 65hours

PRICE

Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Please note, after the 30th of April 2026 there will be a late enrollment fee charged in the amount of 100EUR on top of the course fee.

Terms and Conditions – Cancellation fees

Costs of living in Prague

ACCOMMODATION

For accommodation options, please visit the dedicated page

PREREQUISITES

– Intermediate level of English (at least B1/B2)

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ANY QUESTIONS?

Feel free to contact our coordinator:

Andrea Josífková 
Coordinator

+420 777 879 192

info@europeansummerschool.com

Testimonials

Student Anna-Christina

Anna-Christina

From Conflict to Consensus: Negotiation Skills for Business and Politics

A great summer experience where I had the chance to meet people from all over the world. It was also awesome to see Prague and the different views and attractions of the city. I learnt things about communication in business from the course and developed my communication skills. This experience made my summer different!

Student Tiziano

Tiziano

Design Thinking (ON CAMPUS)

I came to the design thinking course to learn and get an overview of this approach, it helped me a lot to figure out the design process. Now i feel more confident with the methodology. The materials shared were really valuable and the course was taught in the best possible way. I really enjoyed it and I higly appreciated the activities that ESS was proposing everyday. You can discover and enjoy the city, you'll live in an international context and you'll make for sure new good friends. At the end of the courses there's a cerimony where everyone can shows the output and also get a certificate. I was in team with a Portugeuse engineer and a Japanese master student, we worked on a project for a pharmacy of Prague. I'm happy to remember the time we spent on it and all the great moments I shared with the participants of the summer school. Thank you ESS! It was definitely an amazing experience.

Andrea

Fundamentals of Marketing

Besides a lot of information in Marketing which helped me to improve my marketing skills, I met lot of nice and lovely people around whole world. Cultural mix in Summer School was amazing it was 30 nationalities there! I gained an unforgettable experience during summer school in Split. It was lot of fun, many activities and city Split is wonderful! There was always what to do – morning swimming, exercise, learning, city exploring, sightseeing, barbecue, volleyball, and other activities ? Big thanks!

Giulio Caldarelli

From Blockchain to Financial Markets: Understanding Crypto, DeFi, and Trading Strategies

The ESS prove to be a unique training school, with very high quality teachers. The organization was superb and the team was well organized. There is a wide variety of courses among which you may surely find the most suitable to you. Highly recommended!


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