Course term:
Available seats:
Price:
Category:
Status:
Deadline:
03. 08. – 14. 08.
7
950 €
Bussiness & Marketing
Available
20.07.2026
Course term: 03. 08. – 14. 08.
Available seats: 7
Price: 950 €
Category: Bussiness & Marketing
Status: Available
Deadline: 20.07.2026
Through a combination of interactive lectures, real-world case studies, and hands-on simulations, you will learn to craft compelling messages, respond to media pressure, and design effective campaign strategies. You will step into the roles of political strategist, spokesperson, and campaign manager – developing the skills needed to navigate debates, media interviews, and crisis situations with confidence.
Key topics include strategic communication, media framing, digital campaigning, speechwriting, and voter targeting. Throughout the course, you will analyze successful and failed campaigns, gaining insight into what drives political impact across different contexts.
By the end of the course, you will not only understand how political power is built and maintained, but also how to apply these insights in practice.
Power, Politics & the Big Issues Kick off with the foundations of modern politics: how power is organised, contested, and communicated. Explore today’s defining challenges – from economic inequality to the climate crisis – and how they shape political agendas. Simulation: Step into a Lower House debate and defend your position under pressure.
The Art of Debate What makes an argument persuasive? Learn the theory behind effective debating and dissect iconic clashes, from John F. Kennedy vs. Richard Nixon to Kamala Harris vs. Donald Trump. Simulation: Take the stage in your own high-stakes presidential debate.
Inside National Politics Understand how political systems function, from electoral models to party dynamics. Explore the core ideologies shaping policy and public discourse. Simulation: Navigate a parliamentary debate and build winning arguments.
Local Power & Crisis Leadership Politics becomes tangible at the local level. Examine crisis management through the lens of COVID-19 pandemic, resilient cities, and citizen engagement. Simulation: Negotiate solutions in a high-pressure local governance scenario.
Global Power & Geopolitics From the legacy of the Cold War to today’s shifting alliances, explore how global power operates. Analyze the roles of United States, European Union, and China in shaping the world order. Simulation: Engage in international negotiations where strategy and diplomacy collide.
Crafting Powerful Speeches Discover the mechanics of speechwriting and the anatomy of messages that move people. Analyze iconic speeches by Ronald Reagan, Margaret Thatcher, Barack Obama and Ursula von der Leyen. Workshop: Write your own political speech with impact.
Performance & Media Skills Strong ideas need strong delivery. Train in public speaking, presence, and media handling under real-world conditions. Simulation: Deliver your speech and receive professional feedback.
Building Winning Campaigns What turns ideas into votes? Dive into campaign strategy, messaging, and momentum. Learn how successful campaigns are designed and executed. Workshop: Develop a full campaign strategy in teams.
Campaigning in the Media Age Understand voters, values, and targeting in a fragmented media landscape. Analyze political advertising and storytelling techniques. Workshop: Create your own political video ad from concept to execution.
From Strategy to Impact Bring it all together. Reflect on your learning, refine your ideas, and present your campaign to the group. Final Presentation: Showcase your video ad and campaign strategy in a professional pitch setting.
Former Vice Mayor in Rotterdam
Regional Minister of South Holland
Arno Bonte is a green politician based in the Netherlands. He currently serves as Regional Minister in the Province of South Holland (home to four million people and one of the most densely populated regions in Europe). In this role, he is responsible for spatial planning, the energy transition, and nature policy.
Until 2022, he was Vice Mayor in Rotterdam, the Netherlands’ second-largest city, with sustainability, clean air, and the energy transition in his portfolio. Working alongside more than a hundred companies, organisations, and local communities, he helped develop a strategy to turn Rotterdam from a fossil-fuel-heavy port city into a frontrunner in sustainability.
Arno has over twenty years of experience at the intersection of politics, media, and campaigning. He spent twelve years as a city councillor and has worked as a campaign advisor for the Dutch Green Party, as media advisor for child rights organisation Plan International, and as a spokesperson for Friends of the Earth and the Dutch labour union FNV.
Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.
Please note, after the 30th of April 2026 there will be a late enrollment fee charged in the amount of 100EUR on top of the course fee.
Feel free to contact our coordinator:
Andrea Josífková
Coordinator
+420 777 879 192
info@europeansummerschool.com
Sonia Roopra, UK
I had the pleasure of undertaking the business management course in August 2021. I cannot recommend ESS enough! The activities schedule was structured perfectly, it was a great mix of it being both educational and enjoyable. All the staff are very knowledgeable and highly qualified. I really recommend this great experience to everyone. I feel grateful to have met lifelong friends from all over the world who I still keep in touch with to this day!
Andreas
European Summer School helped me discover the best parts of Prague. The course was great, I learned many new things I will apply in both my studies as well my future life. The free time activities were also great with a combination of sightseeing and social events. I study at university, but European Summer School is the best school I went to so far. I will always remember my time in Prague thanks to the dedicated teachers, staff and classmates.
Thom Gadeyne
One of the best experiences I've ever had!
Ajita
Working on a project with students from other countries was a great learning experience in terms of understanding the differences and similarities between the cultures and perspectives that are observed in different parts of the world. I wrote very interesting article about my European Summer School experience here.
