Strategic HR: People, Talent & the Future of Work

Choosing qualified, motivated, and loyal employees are one of the most important requirements for building a strong, successful company. This course will teach you everything about recruitment, management and development of human resources. You will learn how to find and select the most qualified and skilled employees for your business, as well as how to keep them motivated and committed.

ACQUIRED SKILLS

  • understand the strategic role of HRM
  • analyse HR challenges
  • propose evidence-based HR solutions
  • design effective recruitment & selection strategies
  • identify L&D approaches supporting employee and organisational growth
  • align Comp & Ben solutions with organisational goals
  • apply AI tools ethically in HR

GENERAL INFORMATION

Course term: 
Available seats: 
Price: 
Category: 
Status: 
Deadline: 

20. 07. – 31. 07. 
4 
950 € 
Bussiness & Marketing 
Few places left 
20.07.2026  

Course term: 20. 07. – 31. 07. 
Available seats: 4 
Price: 950 €
Category: Bussiness & Marketing 
Status: Few places left 
Deadline: 20.07.2026 

DESCRIPTION

Attracting, selecting, motivating, developing and retaining engaged employees is crucial for the success of organisations in today’s competitive environment. IT and Artificial intelligence grow its impact on HR too. Well established key HR metrics and the way we measure key processes and KPIs has become crucial for companies long term success.

This course will provide you with an overview of the key Human Resource Management (HRM) practices which contribute to the Organizational success and help you to both develop your technical expertise and knowledge and apply this in practical exercises to gain hands-on skill development.

SCHEDULE


Day 1

Strategic HRM & Future of Work

Understanding the importance of HRM in supporting modern organisations, role of HR (HR as a strategic partner, business alignment, future workforce trends, AI and transformation of work)


Day 2

Recruitment, Employer Branding & AI Hiring

Employer branding, candidate experience, AI in recruitment, selection bias and ethics, competency-based recruitment


Day 3

Employee Motivation, Engagement & Wellbeing

The role of employee motivation in organisational success (motivation theories in practice, engagement, burnout prevention, wellbeing and psychological safety)


Day 4

Total Rewards & Employee Experience

Designing a total reward offer (compensation, benefits, flexible work, EVP, retention strategies)


Day 5

Performance Management & Feedback Culture

Learning culture, experiential learning, digital learning, AI-supported learning


Day 6

Learning, Development & Corporate Learning

Learning & Development – the ways in which individuals learn, corporate learning


Day 7

Talent Management & Succession Planning

HiPo identification, talent pools. succession, retention of key employees


Day 8

Leadership, Teams & Change Management

The critical role of organisational leadership and the role the line manager plays in HRM (leadership styles, team dynamics, leading change, difficult conversations)


Day 9

Future HR Skills & HR Career Lab

HR business partnering, consulting mindset, facilitation, agile HR, project management, HR careers and certifications


Day 10

HR Analytics, HRIS & Evidence-Based HR

People analytics, predictive HR, HR KPIs and metrics

<span class="kurz-detail-output" data-field="lecturer_kurz" style="display: contents;">Marie<br>Horakova</span>

LECTURER

Marie
Horakova

Charles University 
lecturer

Marie is an experienced HR professional, consultant, tutor, and coach. She received a master’s degree in Psychology at Charles University in Prague, in addition, she studied at Masaryk Institute of Advanced Studies in Prague and also at Paris Lodron Universität Salzburg. After graduation she worked at diverse HR positions (HR Business Partner, HR Manager, HR Director) in different industries such as finance & banking, building industry, light engineering, and IT. Currently, she works as an Advisory Manager at the consulting company mBlue, and as a tutor at the Human Resource Management Department of Prague University of Economics and Business, with a focus on exchange students (Erasmus etc.)

Teaching Methods

Lectures, presentations, in-class group discussions, role-plays and exercises, feedback, case studies, homework readings and assignments. You can also look forward to having the chance to consult your ideas or questions with HRM professionals as guest speakers.

Literature

  • Brewster, C., Houldsworth, E., Sparrow, P., and Vernon, G. (2016a) International Human Resource Management. 4th Edition. London: CIPD.
  • Crawshaw, J.R., Budhwar, P., and Davis, A. (2017) Human Resource Management: Strategic and International Perspectives. 2nd Edition. London: Sage.
  • Torrington, D., Hall, L., Taylor, S., and Atkinson, C. (2017) Human Resource Management. 10th Edition. Harlow: Pearson.
  • Selected journal articles, personality tests, practitioner sources (list will be specified during the classes)

Course outline

COURSE GALLERY

CREDITS

You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.

ASSESSMENTS

– attendance in class 15%
– team assignment 40%
– individual assignment 35%
– exam 10% (optional, if required by home University)

COURSE TIME TOTAL 125 HOURS

– Course runs 2 weeks Monday to Friday 9:00-14:00
– Total time of in-class work = 50hours
– Preliminary assignment = 10hours
– Preparation = 65hours

PRICE

Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Please note, after the 30th of April 2026 there will be a late enrollment fee charged in the amount of 100EUR on top of the course fee.

Terms and Conditions – Cancellation fees

Costs of living in Prague

ACCOMMODATION

For accommodation options, please visit the dedicated page

PREREQUISITES

– B1 CEF absolute minimum, B2 and above strongly recommended.
– A laptop will be needed.

Jannik Golletz

Well organized programms and very friendly and engaged programme coordinators. I can only recommend, had a really great time with them.

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ANY QUESTIONS?

Feel free to contact our coordinator:

Andrea Josífková 
Coordinator

+420 777 879 192

info@europeansummerschool.com

Testimonials

Student Maria avatar

Maria

Digital Marketing & AI Strategy

You apply for a course, in my case Online Marketing, and you get a lifetime experience. It´s not only the knowledge you gain, it´s the people your meet and the friends you make, the ambitious teachers and caring organizing team you get to know, it´s the spirit of an international summer school that makes these two weeks truly amazing.

Student Marine avatar

Marine

Personal Development (ON CAMPUS)

ESS brings together people not afraid of engaging in something completely different from what they’re used to doing back home. It’s a great way to meet and interact with young people representing different cultures and as such – a definite opportunity to spend quite possibly the best couple of weeks in your life if you’re curious, enthusiastic and open to new experiences. Also, Prague is absolutely amazing!

Student Varuna

Varuna

Advertising and PR

I had the most creative and eye-catching opening summer this year at ESS where the classes were a perfect mix of understand brand building, concepts innovation in a setting that was relaxed and energising at the same time. The ESS crew was incredibly fun and friendly making the process of exploring culture and activities are Prague an englightening experience.

Student Elis avatar

Elif

Illustration Practice

I found out many new things about compositions, colors and painting methods, which helped me to improve my creative, visual and drawing skills. I met lovely people from all over the world and I also learnt something about their culture. I had lot of fun, gained unforgettable memories, and explored a beautiful city – all thanks to European Summer School.


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