You have an exclusive opportunity to join our most popular and successful course, already taught third year in a row!In this course you will learn everything about online marketing to get you started. You will learn how to create marketing strategy and various online marketing channels – PPC and RTB, social media, e-mail, affiliate, content marketing, and more. You will gain knowledge about SEO and web analytics, website development and implementation of online marketing, and also where to find newest information, trends and tools.
Course term: 312.08. - 23.08.
Free seats: 7
Price: 800 €
Category: Bussiness & Marketing
Status: Available
Deadline: 30.04.2019
I hate plain talking! This is the reason why I (the tutor) have decided to teach a seminar with cooperation with real businesses! I am going to introduce you the world of online marketing, show you how the channels are connected and teach you how to measure everyhing you do online. See the Skills and Syllabus tabs for more information.
Course is running: Monday - Friday, 9:00 - 14:00
Kateřina Tauchenová
CVKateřina is a freelancer in the field of online marketing and focuses mainly on social media and content marketing. She has worked in an international corporation as well as some marketing agencies. She creates a complete strategy for corporate social networks, takes care of their advertising campaigns and community management, and creates content for their websites. She also teaches companies and individuals how to succeed in the online world. Kateřina has been teaching for European Summer School since 2017.
Day 1 - Introduction
Day 2 – WordPress part 1
Day 3 – WordPress part 2 + SEO
Day 4 – Social Networks part 1
Day 5 – Social Networks part 2
Day 6 – Web Analytics
Day 7 – PPC in Facebook
Day 8 – PPC in Adwords
Day 9 – Email Marketing
Day 10 – Big final
*Program/Course Outline is subject to change.
You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.
Course fee includes the application fee, study materials, Prague public transportation ticket for 2 weeks, afternoon/evening social activities and events, welcome drink and goodbye graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, extra activities (such as trips outside town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.
For accommodation options, please visit the dedicated page
*Program/Course Outline is subject to change.
"You apply for a course, in my case Online Marketing, and you get a lifetime experience. It´s not only the knowledge you gain, it´s the people your meet and the friends you make, the ambitious teachers and caring organizing team you get to know, it´s the spirit of an international summer school that makes these two weeks truly amazing."
Feel free to contact our coordinator:
Illustration Practice
2015
I found out many new things about compositions, colors and painting methods, which helped me to improve my creative, visual and drawing skills. I met lovely people from all over the world and I also learnt something about their culture. I had lot of fun, gained unforgettable memories, and explored a beautiful city – all thanks to European Summer School.
Communication, Negotiation and Conflict management
2018
A great summer experience where I had the chance to meet people from all over the world. It was also awesome to see Prague and the different views and attractions of the city. I learnt things about communication in business from the course and developed my communication skills. This experience made my summer different!
Advertising and PR
2018
I had the most creative and eye-catching opening summer this year at ESS where the classes were a perfect mix of understand brand building, concepts innovation in a setting that was relaxed and energising at the same time. The ESS crew was incredibly fun and friendly making the process of exploring culture and activities are Prague an englightening experience.
