You have an exclusive opportunity to join our most popular and successful course, already taught the fifth year in a row! In this course, you will learn everything about online marketing to get you started. You will learn how to create a marketing strategy and various online marketing channels – PPC and RTB, social media, e-mail, affiliate, content marketing, and more. You will gain knowledge about SEO and web analytics, website development and implementation of online marketing, and also where to find the newest information, trends and tools.
Course term: 204.08. - 15.08.
Available seats: 12
Price: 850 €
Category: Bussiness & Marketing
Status: Early Bird
Deadline: 30.04.2025
I hate plain talking! This is the reason why I (the tutor) have decided to teach a seminar with cooperation with real businesses! I am going to introduce you the world of online marketing, show you how the channels are connected and teach you how to measure everything you do online. See the Skills and Syllabus tabs for more information.
Jan Stastny & Team
CVH1.cz Czech digital agency
Jan has 15+ years of experience in digital marketing and online business. He spent 10+ years in a leading Czech digital agency H1.cz focusing on digital and omnichannel strategy, project management and business planning and evaluation. He was responsible for projects/clients Electroworld, Generali, Vodafone, Amazon, UPC, E.ON. etc. He participated on Google CZ educational project „Digital Garage“ and he is interested in digital trends, marketing automation and omnichannel strategy (interconnecting online/offline/sales/product channels).
Day 1 - Introduction
Day 2 – WordPress part 1
Day 3 – WordPress part 2 + SEO
Day 4 – Web Analytics
Day 5 – Email Marketing
Day 6 – PPC in Facebook
Day 7 – PPC in Adwords
Day 8 – Social Networks
Day 9 – Digital Marketing Strategy
Day 10 – Final Day
*Program/Course Outline is subject to change.
You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.
Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.
Please note, after the 30th of April 2025 there will be a late enrollment fee charged in the amount of 50EUR on top of the course fee.
Terms and Conditions - Cancellation fees
For accommodation options, please visit the dedicated page
*Program/Course Outline is subject to change.
"ESS was a great experience not only enlarging your knowledge in the sphere of your interest but also letting you to meet people from different backgrounds and cultures?"
Feel free to contact our coordinator:
Illustration Practice
2015
I found out many new things about compositions, colors and painting methods, which helped me to improve my creative, visual and drawing skills. I met lovely people from all over the world and I also learnt something about their culture. I had lot of fun, gained unforgettable memories, and explored a beautiful city – all thanks to European Summer School.
Design Thinking (ON CAMPUS)
2015
Besides massive new illustration skills, I learned how much you can achieve in only two weeks. I met likeminded people who are open minded and fun to hang out with.The summer school helped me to develop professionally, but most of all it gave me more self esteem in this field of work.
Design Thinking (ON CAMPUS)
2016
I enjoyed time in Prague very much, the city is splendid, people were awesome. Even though I am not a party guy, the program offered me a lot of sightseeing, city tours, I visited museums, parks and everything possible. Two weeks is ideal time for getting to know new people, making new friendships, to learn something and enjoy city. I would recommend joining ESS for everyone.
