Online Marketing

You have an exclusive opportunity to join our most popular and successful course, already taught the fifth year in a row! In this course, you will learn everything about online marketing to get you started. You will learn how to create a marketing strategy and various online marketing channels – PPC and RTB, social media, e-mail, affiliate, content marketing, and more. You will gain knowledge about SEO and web analytics, website development and implementation of online marketing, and also where to find the newest information, trends and tools.

Acquired skills

  • Create an online marketing strategy
  • Understand various online channels including
  • PPC and RTB marketing
  • Social Media Marketing
  • E-mail Marketing
  • Affiliate Marketing
  • Content Marketing
  • Understand the basics of SEO and web analytics
  • Understand the process of website development and how to include online marketing channels.
  • Understand a potential and benefits of AI tools and how to use them
  • Use the best tools on the market and where to find the latest information and updates.

General information

Course term: 205.08. - 16.08.

Available seats: 2

Price: 950 €

Category: Bussiness & Marketing

Status: Few places left

Deadline: 30.06.2024


I hate plain talking! This is the reason why I (the tutor) have decided to teach a seminar with cooperation with real businesses! I am going to introduce you the world of online marketing, show you how the channels are connected and teach you how to measure everything you do online. See the Skills and Syllabus tabs for more information.


Jan Stastny & Team

CV Czech digital agency


Jan has 15+ years of experience in digital marketing and online business. He spent 10+ years in a leading Czech digital agency focusing on digital and omnichannel strategy, project management and business planning and evaluation. He was responsible for projects/clients Electroworld, Generali, Vodafone, Amazon, UPC, E.ON. etc. He participated on Google CZ educational project „Digital Garage“ and he is interested in digital trends, marketing automation and omnichannel strategy (interconnecting online/offline/sales/product channels).

Course outline

Day 1 - Introduction

  • Welcome ONLINE guys!
  • Introducing the world of online marketing and its endless possibilities.
  • General goals of Marketing activities.
  • Introducing the team project of this course – Make your own online company.
  • AI and its usage in online marketing

Day 2 – WordPress part 1

  • Basics of website development
  • Introduction to CMS – WordPress

Day 3 – WordPress part 2 + SEO

  • Creating a websites for your team project
  • Basics of SEO

Day 4 – Web Analytics

  • Introduction to web analytics
  • You cannot do marketing if you do not know how to measure it!
  • Google Analytics 4

Day 5 – Email Marketing

  • Introduction to email marketing
  • How to use email marketing tools - MailChimp
  • Creating your own email campaing

Day 6 – PPC in Facebook

  • Introduction to Facebook Ads Manager
  • Measuring campaigns on Facebook
  • Creating campaign in Ads Manager

Day 7 – PPC in Adwords

  • PPC and RTB.
  • Creating campaign in Adwords (and Bing)
  • Retargeting and Remarketing

Day 8 – Social Networks

  • Twitter, Snapchat, YouTube, LinkedIn and the others
  • Using Facebook and Instagram for business purposes.
  • Communication in the world of social media.
  • Influencers

Day 9 – Digital Marketing Strategy

  • How to create and successfully execute an online marketing strategy
  • Setting up goals, KPI and measurement
  • Creating a media channel mix and a media plan

Day 10 – Final Day

  • Basic of IT Project Management
  • Presentation of your team projects
  • Graduation ceremony

*Program/Course Outline is subject to change.


  • There is no required literature. Below are the sources we will be using:
  • Ryan, D. (2014 ). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Kogan Page Limited. The Beginner's Guide to Digital Marketing (2015).
  • Digital Marketer. Pulizzi,J.(2014) Epic Content Marketing, Mcgraw Hill Education.
  • Online content: / / / eMarketer / / / and other...

Course Gallery


You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.


  • attendance in class 15%
  • team assignment 40%
  • individual assignment 35%
  • exam 10% (optional, if required by home University)

Course time total 125 hours

  1. Course runs 2 weeks Monday to Friday 9:00-14:00
  2. Total time of in-class work = 50hours
  3. Preliminary assignment = 10hours
  4. Preparation = 65hours


Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Please note, after the 30th of April 2024 there will be a late enrollment fee charged in the amount of 50EUR on top of the course fee.

Terms and Conditions - Cancellation fees

Costs of living in Prague


For accommodation options, please visit the dedicated page

*Program/Course Outline is subject to change.


  • Students must be intermediate in spoken English (B1)
  • For tasks to be performed in class they need to have access to a computer
  • Basics of HTML programming may be an advantage but it is not neccessary


"ESS was a great experience not only enlarging your knowledge in the sphere of your interest but also letting you to meet people from different backgrounds and cultures?"