You have an exclusive opportunity to join our most popular course, now in its 9th year!
In this bootcamp, you will gain a comprehensive foundation in online marketing. We will explore how AI is transforming the fundamentals of marketing communication and how you can adapt to stay ahead in this evolving field. You will learn how to build a robust digital marketing strategy and apply it across various channels, including social media, PPC, and email marketing. Additionally, you will master the essentials of SEO, web analytics, and website creation, while discovering where to find the latest trends and tools to keep your skills sharp.
Course term:
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Price:
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Deadline:
Course term: 02. 08. – 13. 08.
Available seats: 10
Price: 850 €
Category: Bussiness & Marketing
Status: Early Bird
Deadline: 30.04.2027
I hate plain talking! That is why this seminar is built on real-world business cases. I will guide you through the ecosystem of online marketing, demonstrate how different channels are interconnected, and teach you how to measure everything you do online. Check the Skills and Syllabus tabs for more details.
Welcome to the world of online marketing and its endless possibilities. Defining marketing goals and project teamwork: “Build your own online company.” AI in modern marketing.
Basics of website development and introduction to CMS (WordPress).
Building your team project website and learning the basics of SEO.
Introduction to web analytics using Google Analytics 4. You cannot do marketing if you don’t know how to measure it!
Email Marketing – Introduction to email marketing and tools like Mailchimp; creating your own email campaign.
Meta PPC – Introduction to Facebook & Instagram ads and Meta Ads Manager. Planning and creating your first campaign.
Google Ads & RTB – Creating campaigns in Google Ads and Bing; mastering retargeting and remarketing.
Leveraging platforms like LinkedIn, YouTube, and others for business. Communication strategies and influencer marketing.
How to create and successfully execute a strategy. Setting KPIs, measuring goals, and building a media channel mix.
Basics of IT Project Management; final presentation of your team projects.
H1.cz Czech digital agency
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Jan has 15+ years of experience in digital marketing and online business. He spent 10+ years in a leading Czech digital agency H1.cz focusing on digital and omnichannel strategy, project management and business planning and evaluation. He was responsible for projects/clients Electroworld, Generali, Vodafone, Amazon, UPC, E.ON. etc. He participated on Google CZ educational project „Digital Garage“ and he is interested in digital trends, marketing automation and omnichannel strategy (interconnecting online/offline/sales/product channels).
Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.
Please note, after the 30th of April 2027 there will be a late enrollment fee charged in the amount of 100EUR on top of the course fee.
Feel free to contact our coordinator:
Andrea Josífková
Coordinator
+420 777 879 192
info@europeansummerschool.com
Felix Sasse
The European Summer School in Prague was a great experience. Nice staff, nice lecturers, interesting topics, harmonic student groups with people from different countries and cultures and awesome leisure activities with the best organizers you can have ;) Thank you for the great memories!
Minaya Babayeva
ESS was a great experience not only enlarging your knowledge in the sphere of your interest but also letting you to meet people from different backgrounds and cultures?
Marine
ESS brings together people not afraid of engaging in something completely different from what they’re used to doing back home. It’s a great way to meet and interact with young people representing different cultures and as such – a definite opportunity to spend quite possibly the best couple of weeks in your life if you’re curious, enthusiastic and open to new experiences. Also, Prague is absolutely amazing!
Sherilyn Lo Tam Loi
My time at the ESS has been an amazing experience. The Advertising and PR course was both educational and fun. I thoroughly enjoyed exploring Prague on my own and during the fun activities planned by the organization. I met a lot of really nice people and would definitely recommend ESS to everyone looking for a great time.
