You have an exclusive opportunity to join our most popular and successful course, already taught the 9th year in a row!
In this course, you will learn everything about online marketing to get you started. You will learn how AI is changing the fundamentals of marketing communication and how to adapt to be successful in this area in the future. In detail you will discover how to create a digital marketing strategy and how to apply it in various online channels like social media, PPC, emailing and other. You will gain knowledge about SEO (optimization for search engines) and web analytics, website creation and implementation of online marketing, and also where to find the newest information, trends and tools.
Course term:
Available seats:
Price:
Category:
Status:
Deadline:
03. 08. – 14. 08.
8
950 €
Bussiness & Marketing
Available
20.07.2026
Course term: 03. 08. – 14. 08.
Available seats: 8
Price: 950 €
Category: Bussiness & Marketing
Status: Available
Deadline: 20.07.2026
I hate plain talking! This is the reason why I (the tutor) have decided to teach a seminar with cooperation with real businesses! I am going to introduce you the world of online marketing, show you how the channels are connected and teach you how to measure everything you do online. See the Skills and Syllabus tabs for more information.
Introducing the world of online marketing and its endless possibilities. General goals of Marketing activities. Introducing the team project of this course – Make your own online company. AI and its usage in online marketing.
Basics of website development + Introduction to CMS – WordPress
SEO Creating a websites for your team project + Basics of SEO
You cannot do marketing if you do not know how to measure it! Google Analytics 4
Introduction to email marketing. How to use email marketing tools – MailChimp – Creating your own email campaing
Insta + Facebook, Introduction to META Ads Manager. Measuring campaigns. Creating campaign in Ads Manager.
Creating campaign in Google Ads (and Bing) Retargeting and Remarketing
Twitter, Snapchat, YouTube, LinkedIn and the others Using… Facebook and Instagram for business purposes. Communication in the world of social media. Influencers
How to create and successfully execute an online marketing strategy Setting up goals, KPI and measurement Creating a media channel mix and a media plan
Basic of IT Project Management – Presentation of your team projects
H1.cz Czech digital agency
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Jan has 15+ years of experience in digital marketing and online business. He spent 10+ years in a leading Czech digital agency H1.cz focusing on digital and omnichannel strategy, project management and business planning and evaluation. He was responsible for projects/clients Electroworld, Generali, Vodafone, Amazon, UPC, E.ON. etc. He participated on Google CZ educational project „Digital Garage“ and he is interested in digital trends, marketing automation and omnichannel strategy (interconnecting online/offline/sales/product channels).
Feel free to contact our coordinator:
Andrea Josífková
Coordinator
+420 777 879 192
info@europeansummerschool.com
Felix Sasse
The European Summer School in Prague was a great experience. Nice staff, nice lecturers, interesting topics, harmonic student groups with people from different countries and cultures and awesome leisure activities with the best organizers you can have ;) Thank you for the great memories!
Thom Gadeyne
One of the best experiences I've ever had!
Filip Perica
Amazing time with people from all around the world. So many cultures, new friendships and experiences make this Summer School a true deal :) Course was challenging and inspiring pushing me forwards and giving me knowledge I need to use on future projects. Organisation and activities were also amazing. Got to meet Prague and experience it fully in those short 2 weeks. All in all, amazing experience and would recommend anyone putting doubts if they should take it or not. Take it!!
Salma Peter
The new friends... Czech cuisine... the city of Prague... and of course the Kozel (New favorite ?)!! I had an incredible summer experience! The course is a perfect blend of gaining knowledge while having fun and discovering the beautiful city! The program is so well organized, incredible after study activities, easy transportation, friendly team members. It'll be my fondest memory for a while and for that I say: Děkuji ? Highly recommended! ??
