You have an exclusive opportunity to join our most popular and successful course, already taught the 9th year in a row!
In this course, you will learn everything about online marketing to get you started. You will learn how AI is changing the fundamentals of marketing communication and how to adapt to be successful in this area in the future. In detail you will discover how to create a digital marketing strategy and how to apply it in various online channels like social media, PPC, emailing and other. You will gain knowledge about SEO (optimization for search engines) and web analytics, website creation and implementation of online marketing, and also where to find the newest information, trends and tools.
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Course term: 03. 08. – 14. 08.
Available seats: 5
Price: 649 €
Category: Bussiness & Marketing
Status: Last Moment
Deadline: 20.07.2026
I hate plain talking! This is the reason why I (the tutor) have decided to teach a seminar with cooperation with real businesses! I am going to introduce you the world of online marketing, show you how the channels are connected and teach you how to measure everything you do online. See the Skills and Syllabus tabs for more information.
Introducing the world of online marketing and its endless possibilities. General goals of Marketing activities. Introducing the team project of this course – Make your own online company. AI and its usage in online marketing.
Basics of website development + Introduction to CMS – WordPress
SEO Creating a websites for your team project + Basics of SEO
You cannot do marketing if you do not know how to measure it! Google Analytics 4
Introduction to email marketing. How to use email marketing tools – MailChimp – Creating your own email campaing
Insta + Facebook, Introduction to META Ads Manager. Measuring campaigns. Creating campaign in Ads Manager.
Creating campaign in Google Ads (and Bing) Retargeting and Remarketing
Twitter, Snapchat, YouTube, LinkedIn and the others Using… Facebook and Instagram for business purposes. Communication in the world of social media. Influencers
How to create and successfully execute an online marketing strategy Setting up goals, KPI and measurement Creating a media channel mix and a media plan
Basic of IT Project Management – Presentation of your team projects
H1.cz Czech digital agency
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Jan has 15+ years of experience in digital marketing and online business. He spent 10+ years in a leading Czech digital agency H1.cz focusing on digital and omnichannel strategy, project management and business planning and evaluation. He was responsible for projects/clients Electroworld, Generali, Vodafone, Amazon, UPC, E.ON. etc. He participated on Google CZ educational project „Digital Garage“ and he is interested in digital trends, marketing automation and omnichannel strategy (interconnecting online/offline/sales/product channels).
Feel free to contact our coordinator:
Andrea Josífková
Coordinator
+420 777 879 192
info@europeansummerschool.com
Nicola Amista
I did not need to recognize ETCS credits, since Im already working, but I can confirm that this course was useful for my personal growth and my perception about your organization is positive. I added on certifications ESS on my Linkedin as on the Education part it could not be visible at the top of the list during preview.
Jakub
I enjoyed time in Prague very much, the city is splendid, people were awesome. Even though I am not a party guy, the program offered me a lot of sightseeing, city tours, I visited museums, parks and everything possible. Two weeks is ideal time for getting to know new people, making new friendships, to learn something and enjoy city. I would recommend joining ESS for everyone.
Andreas
European Summer School helped me discover the best parts of Prague. The course was great, I learned many new things I will apply in both my studies as well my future life. The free time activities were also great with a combination of sightseeing and social events. I study at university, but European Summer School is the best school I went to so far. I will always remember my time in Prague thanks to the dedicated teachers, staff and classmates.
Varuna
I had the most creative and eye-catching opening summer this year at ESS where the classes were a perfect mix of understand brand building, concepts innovation in a setting that was relaxed and energising at the same time. The ESS crew was incredibly fun and friendly making the process of exploring culture and activities are Prague an englightening experience.
