You have an exclusive opportunity to join our most popular course, now in its 9th year!
In this bootcamp, you will gain a comprehensive foundation in online marketing. We will explore how AI is transforming the fundamentals of marketing communication and how you can adapt to stay ahead in this evolving field. You will learn how to build a robust digital marketing strategy and apply it across various channels, including social media, PPC, and email marketing. Additionally, you will master the essentials of SEO, web analytics, and website creation, while discovering where to find the latest trends and tools to keep your skills sharp.
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Course term: 02. 08. – 13. 08.
Available seats: 10
Price: 850 €
Category: Bussiness & Marketing
Status: Early Bird
Deadline: 30.04.2027
I hate plain talking! That is why this seminar is built on real-world business cases. I will guide you through the ecosystem of online marketing, demonstrate how different channels are interconnected, and teach you how to measure everything you do online. Check the Skills and Syllabus tabs for more details.
Welcome to the world of online marketing and its endless possibilities. Defining marketing goals and project teamwork: “Build your own online company.” AI in modern marketing.
Basics of website development and introduction to CMS (WordPress).
Building your team project website and learning the basics of SEO.
Introduction to web analytics using Google Analytics 4. You cannot do marketing if you don’t know how to measure it!
Email Marketing – Introduction to email marketing and tools like Mailchimp; creating your own email campaign.
Meta PPC – Introduction to Facebook & Instagram ads and Meta Ads Manager. Planning and creating your first campaign.
Google Ads & RTB – Creating campaigns in Google Ads and Bing; mastering retargeting and remarketing.
Leveraging platforms like LinkedIn, YouTube, and others for business. Communication strategies and influencer marketing.
How to create and successfully execute a strategy. Setting KPIs, measuring goals, and building a media channel mix.
Basics of IT Project Management; final presentation of your team projects.
H1.cz Czech digital agency
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Jan has 15+ years of experience in digital marketing and online business. He spent 10+ years in a leading Czech digital agency H1.cz focusing on digital and omnichannel strategy, project management and business planning and evaluation. He was responsible for projects/clients Electroworld, Generali, Vodafone, Amazon, UPC, E.ON. etc. He participated on Google CZ educational project „Digital Garage“ and he is interested in digital trends, marketing automation and omnichannel strategy (interconnecting online/offline/sales/product channels).
Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.
Please note, after the 30th of April 2027 there will be a late enrollment fee charged in the amount of 100EUR on top of the course fee.
Feel free to contact our coordinator:
Andrea Josífková
Coordinator
+420 777 879 192
info@europeansummerschool.com
Tiziano
I came to the design thinking course to learn and get an overview of this approach, it helped me a lot to figure out the design process. Now i feel more confident with the methodology. The materials shared were really valuable and the course was taught in the best possible way. I really enjoyed it and I higly appreciated the activities that ESS was proposing everyday. You can discover and enjoy the city, you'll live in an international context and you'll make for sure new good friends. At the end of the courses there's a cerimony where everyone can shows the output and also get a certificate. I was in team with a Portugeuse engineer and a Japanese master student, we worked on a project for a pharmacy of Prague. I'm happy to remember the time we spent on it and all the great moments I shared with the participants of the summer school. Thank you ESS! It was definitely an amazing experience.
Sherilyn Lo Tam Loi
My time at the ESS has been an amazing experience. The Advertising and PR course was both educational and fun. I thoroughly enjoyed exploring Prague on my own and during the fun activities planned by the organization. I met a lot of really nice people and would definitely recommend ESS to everyone looking for a great time.
Max Strasser
Really cool experience. Visited two SummerSchools this summer and this one was by far the better one. Beside some really cool courses the two weeks are filled with leisure activities, which ensure that there is no stodgy minute. You get some views of prag, that a normal tourist wouldn't get so fast. Furthermore, you will meet new people from all over the world, which will make it an unforgettable trip for you. 10/10 ??
Ilaha Ibrahimli
While searching for the course to take both for educative and entertaining, encountered the European Summer School (not knowing a lot about it, took the risk and applied). Never could believe it will be such interactive activities along with 5 hours long lessons. Happy to be part of this class and be one of participants of such a diverse group. The team was well-supportive in all matters! Highly recommend to apply!
