You have an exclusive opportunity to join our most popular and successful course, already taught the 9th year in a row!
In this course, you will learn everything about online marketing to get you started. You will learn how AI is changing the fundamentals of marketing communication and how to adapt to be successful in this area in the future. In detail you will discover how to create a digital marketing strategy and how to apply it in various online channels like social media, PPC, emailing and other. You will gain knowledge about SEO (optimization for search engines) and web analytics, website creation and implementation of online marketing, and also where to find the newest information, trends and tools.
Course term:
Available seats:
Price:
Category:
Status:
Deadline:
03. 08. – 14. 08.
8
950 €
Bussiness & Marketing
Available
20.07.2026
Course term: 03. 08. – 14. 08.
Available seats: 8
Price: 950 €
Category: Bussiness & Marketing
Status: Available
Deadline: 20.07.2026
I hate plain talking! This is the reason why I (the tutor) have decided to teach a seminar with cooperation with real businesses! I am going to introduce you the world of online marketing, show you how the channels are connected and teach you how to measure everything you do online. See the Skills and Syllabus tabs for more information.
Introducing the world of online marketing and its endless possibilities. General goals of Marketing activities. Introducing the team project of this course – Make your own online company. AI and its usage in online marketing.
Basics of website development + Introduction to CMS – WordPress
SEO Creating a websites for your team project + Basics of SEO
You cannot do marketing if you do not know how to measure it! Google Analytics 4
Introduction to email marketing. How to use email marketing tools – MailChimp – Creating your own email campaing
Insta + Facebook, Introduction to META Ads Manager. Measuring campaigns. Creating campaign in Ads Manager.
Creating campaign in Adwords (and Bing) Retargeting and Remarketing
Twitter, Snapchat, YouTube, LinkedIn and the others Using… Facebook and Instagram for business purposes. Communication in the world of social media. Influencers
How to create and successfully execute an online marketing strategy Setting up goals, KPI and measurement Creating a media channel mix and a media plan
Basic of IT Project Management – Presentation of your team projects
H1.cz Czech digital agency
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Jan has 15+ years of experience in digital marketing and online business. He spent 10+ years in a leading Czech digital agency H1.cz focusing on digital and omnichannel strategy, project management and business planning and evaluation. He was responsible for projects/clients Electroworld, Generali, Vodafone, Amazon, UPC, E.ON. etc. He participated on Google CZ educational project „Digital Garage“ and he is interested in digital trends, marketing automation and omnichannel strategy (interconnecting online/offline/sales/product channels).
Feel free to contact our coordinator:
Andrea Josífková
Coordinator
+420 777 879 192
info@europeansummerschool.com
Lisette
I really liked it. The teacher was really good at his job, he could help you no matter what you were trying to illustrate with whatever technique. For me, as someone with absolutely no art experience whatsoever, it was unclear what exactly illustration practice entailed. I had the idea beforehand that it would be more of a drawing course. Nevertheless the course was really valuable: it got me going. The most import thing I learned is probably that you shouldn’t be afraid and just do and try, it will come to you eventually. The course was really helpful. The activities were really nice.
Jim Pallas
ESS 2019 was a great experience. Not only do you get to meet a of people from a lot of different places but you also come in touch with the exciting Czech culture. The courses provided are very interesting and the organisers are always helpful and welcoming.
Mary Corcoran
Amazing experience! This program was exactly what I was looking for as it offered the perfect balance between class and fun activities/excursions to ensure that we experienced all that Prague has to offer. I took the digital graphics class and cannot believe how much I learned in only two weeks. Highly recommend this opportunity to meet some amazing people, form lasting friendships, explore an enchanting city, and learn new skills!
Marine
ESS brings together people not afraid of engaging in something completely different from what they’re used to doing back home. It’s a great way to meet and interact with young people representing different cultures and as such – a definite opportunity to spend quite possibly the best couple of weeks in your life if you’re curious, enthusiastic and open to new experiences. Also, Prague is absolutely amazing!
