You have an exclusive opportunity to join our most popular and successful course, already taught the fifth year in a row! In this course, you will learn everything about online marketing to get you started. You will learn how to create a marketing strategy and various online marketing channels – PPC and RTB, social media, e-mail, affiliate, content marketing, and more. You will gain knowledge about SEO and web analytics, website development and implementation of online marketing, and also where to find the newest information, trends and tools.
Course term: 208.08. - 19.08.
Free seats: 5
Price: 850 €
Category: Bussiness & Marketing
Status: Few places left
Deadline: 25.07.2022
I hate plain talking! This is the reason why I (the tutor) have decided to teach a seminar with cooperation with real businesses! I am going to introduce you the world of online marketing, show you how the channels are connected and teach you how to measure everything you do online. See the Skills and Syllabus tabs for more information.
Jan Stastny
CVH1.cz Czech digital agency
Jan has 10+ years of experience in digital marketing and online business. He spent 8+ years in a leading Czech digital agency H1.cz focusing on digital and omnichannel strategy, project management and business planning and evaluation. He was responsible for projects/clients Electroworld, Generali, Vodafone, Amazon, UPC, E.ON. etc. He participated on Google CZ educational project „Digital Garage“ and he is interested in digital trends, marketing automation and omnichannel strategy (interconnecting online/offline/sales/product channels).
Day 1 - Introduction
Day 2 – WordPress part 1
Day 3 – WordPress part 2 + SEO
Day 4 – Web Analytics
Day 5 – Email Marketing
Day 6 – PPC in Facebook
Day 7 – PPC in Adwords
Day 8 – Social Networks
Day 9 – Digital Marketing Strategy
Day 10 – Final Day
*Program/Course Outline is subject to change.
You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.
Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.
Please note, after the 30th of April 2022 there will be a late enrollment fee charged in the amount of 50EUR on top of the course fee.
COVID-19 Antigen Tests upon arrival to Prague you might be asked to take a COVID test or you will have to take the tests regularly during your stay. We will have Antigen tests ready for you at the student dormitory Botic and in the classrooms, if needed..
COVID-19 Cancellation insurance - you can purchase additional Cancellation insurance which will cover the fees paid by you in case a particular course will be canceled without an alternative course, or the Summer school program will not be happening even in an ONLINE version due to Coronavirus in your country or in the Czech Republic or you will end up in quarantine before your arrival or during your stay in Prague. The price of the Cancellation insurance is 30,- EUR.
Terms and Conditions - Cancellation fees
For accommodation options, please visit the dedicated page
*Program/Course Outline is subject to change.
"ESS was a great experience not only enlarging your knowledge in the sphere of your interest but also letting you to meet people from different backgrounds and cultures?"
Feel free to contact our coordinator:
Human Resources (ON CAMPUS)
There is one word that describes ESS , GREAT! ESS is an exceptional school and the staff work perfectly together. The social activities are great, the cultural trips, to field trips and classes AMAZING! I will recommend to anyone to participate.
Online Marketing Challenge
Working on a project with students from other countries was a great learning experience in terms of understanding the differences and similarities between the cultures and perspectives that are observed in different parts of the world. I wrote very interesting article about my European Summer School experience here.
Personal Development (ON CAMPUS)
2017
ESS brings together people not afraid of engaging in something completely different from what they’re used to doing back home. It’s a great way to meet and interact with young people representing different cultures and as such – a definite opportunity to spend quite possibly the best couple of weeks in your life if you’re curious, enthusiastic and open to new experiences. Also, Prague is absolutely amazing!
