Online Marketing Bootcamp

ESS Course thumbnail Online Marketing Challenge

You have an exclusive opportunity to join our most popular and successful course, already taught third year in a row! In this course you will learn everything about online marketing to get you started. You will learn how to create marketing strategy and various online marketing channels – PPC and RTB, social media, e-mail, affiliate, content marketing, and more. You will gain knowledge about SEO and web analytics, website development and implementation of online marketing, and also where to find newest information, trends and tools.

Acquired skills

  • Create online marketing strategy
  • Understand various online channels including
  • PPC and RTB marketing
  • Social Media Marketing
  • E-mail Marketing
  • Affiliate Marketing
  • Content Marketing
  • Understand basics of SEO and web analytics
  • Understand the process of website development and how to include online marketing channels.
  • Use the bets tools on the market and where to find the latest information and updates.

General information

Course term: 310.08. - 21.08.

Free seats: 12

Price: 700 €

Category: Bussiness & Marketing

Status: Early Bird

Deadline: 30.04.2020

Description

I hate plain talking! This is the reason why I (the tutor) have decided to teach a seminar with cooperation with real businesses! I am going to introduce you the world of online marketing, show you how the channels are connected and teach you how to measure everyhing you do online. See the Skills and Syllabus tabs for more information.

Lecturer

Lecturer Kateřina Tauchenová

Kateřina Tauchenová

CV

Bio

Kateřina is a freelancer in the field of online marketing and focuses mainly on social media and content marketing. She has worked in an international corporation as well as some marketing agencies. She creates a complete strategy for corporate social networks, takes care of their advertising campaigns and community management, and creates content for their websites. She also teaches companies and individuals how to succeed in the online world. Kateřina has been teaching for European Summer School since 2017.

Course outline

Day 1 - Introduction

  • Welcome ONLINE guys!
  • Introducing the world of online marketing and its endless possibilities.
  • Introducing the team project of this course – Make your own online company.
  • Let´s start with… blogging!

Day 2 – WordPress part 1

  • Basics of website development
  • Introduction to CMS – WordPress

Day 3 – WordPress part 2 + SEO

  • Creating a websites for your team project
  • Basics of SEO

Day 4 – Social Networks part 1

  • Social Media Marketing.
  • Communication in the world of social media.
  • Using Facebook and Instagram for business purposes.

Day 5 – Social Networks part 2

  • Twitter, Snapchat, YouTube, LinkedIn and the others
  • Creating a social media plan for your team project

Day 6 – Web Analytics

  • Introduction to web analytics
  • You cannot do marketing if you do not know how to measure it!
  • Google Analytics

Day 7 – PPC in Facebook

  • Introduction to Facebook Ads Manager
  • Measuring campaigns on Facebook
  • Creating campaign in Ads Manager

Day 8 – PPC in Adwords

  • PPC and RTB.
  • Creating campaign in Adwords (and Bing)
  • Retargeting and Remarketing

Day 9 – Email Marketing

  • Introduction to email marketing
  • How to use MailChimp
  • Creating your own email campaing

Day 10 – Big final

  • Basic of IT Project Management
  • Presentation of your team projects
  • Graduation ceremony

*Program/Course Outline is subject to change.

Literature

  • There is no required literature. Below are the sources we will be using:
  • Ryan, D. (2014 ). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Kogan Page Limited. The Beginner's Guide to Digital Marketing (2015).
  • Digital Marketer. Pulizzi,J.(2014) Epic Content Marketing, Mcgraw Hill Education.
  • Online content: SEOMoz.org / mashable.com / ClickZ.com / eMarketer / contentmarketinginstitute.com / adweek.com / and other...

Course Gallery

Credits

You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.

Assessments

  • attendance in class 15%
  • team assignment 40%
  • individual assignment 35%
  • exam 10%

Course time total 125 hours

  1. Total time of in-class work = 50hours
  2. Preliminary assignment = 10hours
  3. Preparation = 65hours

Price

Course fee includes the course itself, application fee, study materials, Prague public transportation ticket for 2 weeks, afternoon/evening social activities and events, welcome drink and goodbye graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Please note, after the 30th of April 2020 there will be a late enrollment fee charged in the amount of 50EUR on top of the course fee.

Terms and Conditions - Cancellation fees

Costs of living in Prague

Accommodation

For accommodation options, please visit the dedicated page

*Program/Course Outline is subject to change.

Prerequisites

  • Students must be intermediate in spoken English (B1)
  • For tasks to be performed in class they need to have access to a computer
  • Basics of HTML programming may be an advantage but it is not neccessary

Testimonial

"You apply for a course, in my case Online Marketing, and you get a lifetime experience. It´s not only the knowledge you gain, it´s the people your meet and the friends you make, the ambitious teachers and caring organizing team you get to know, it´s the spirit of an international summer school that makes these two weeks truly amazing."