Online Marketing

You have an exclusive opportunity to join our most popular and successful course, already taught the fifth year in a row! In this course, you will learn everything about online marketing to get you started. You will learn how to create a marketing strategy and various online marketing channels – PPC and RTB, social media, e-mail, affiliate, content marketing, and more. You will gain knowledge about SEO and web analytics, website development and implementation of online marketing, and also where to find the newest information, trends and tools.

ACQUIRED SKILLS

  • Create an online marketing strategy
  • Understand various online channels including
  • PPC and RTB marketing
  • Social Media Marketing
  • E-mail Marketing
  • Affiliate Marketing
  • Content Marketing
  • Understand the basics of SEO and web analytics
  • Understand the process of website development and how to include online marketing channels.
  • Understand a potential and benefits of AI tools and how to use them
  • Use the best tools on the market and where to find the latest information and updates.

GENERAL INFORMATION

Course term: 
Available seats: 
Price: 
Category: 
Status: 
Deadline: 

03. 08. – 14. 08. 
8 
950 € 
Bussiness & Marketing 
Available 
30.04.2026  

Course term: 03. 08. – 14. 08. 
Available seats: 8 
Price: 950 €
Category: Bussiness & Marketing 
Status: Available 
Deadline: 30.04.2026 

DESCRIPTION

I hate plain talking! This is the reason why I (the tutor) have decided to teach a seminar with cooperation with real businesses! I am going to introduce you the world of online marketing, show you how the channels are connected and teach you how to measure everything you do online. See the Skills and Syllabus tabs for more information.

SCHEDULE

<span class="kurz-detail-output" data-field="lecturer_kurz" style="display: contents;">Jan<br>Stastny & Team</span>

LECTURER

Jan
Stastny & Team

H1.cz Czech digital agency 

Jan has 15+ years of experience in digital marketing and online business. He spent 10+ years in a leading Czech digital agency H1.cz focusing on digital and omnichannel strategy, project management and business planning and evaluation. He was responsible for projects/clients Electroworld, Generali, Vodafone, Amazon, UPC, E.ON. etc. He participated on Google CZ educational project „Digital Garage“ and he is interested in digital trends, marketing automation and omnichannel strategy (interconnecting online/offline/sales/product channels).

Course outline

COURSE GALLERY

CREDITS

You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.

ASSESSMENTS

– attendance in class 15%
– team assignment 40%
– individual assignment 35%
– exam 10% (optional, if required by home University)

COURSE TIME TOTAL 125 HOURS

– Course runs 2 weeks Monday to Friday 9:00-14:00
– Total time of in-class work = 50hours
– Preliminary assignment = 10hours
– Preparation = 65hours

PRICE

Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Please note, after the 30th of April 2026 there will be a late enrollment fee charged in the amount of 100EUR on top of the course fee.

Terms and Conditions – Cancellation fees

Costs of living in Prague

ACCOMMODATION

For accommodation options, please visit the dedicated page

PREREQUISITES

– Students must be intermediate in spoken English (B1)
– For tasks to be performed in class they need to have access to a computer
– Basics of HTML programming may be an advantage but it is not neccessary

Minaya Babayeva

ESS was a great experience not only enlarging your knowledge in the sphere of your interest but also letting you to meet people from different backgrounds and cultures?

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ANY QUESTIONS?

Feel free to contact our coordinator:

Andrea Josífková 
Coordinator

+420 777 879 192

info@europeansummerschool.com

Testimonials

Andrea

Fundamentals of Marketing

Besides a lot of information in Marketing which helped me to improve my marketing skills, I met lot of nice and lovely people around whole world. Cultural mix in Summer School was amazing it was 30 nationalities there! I gained an unforgettable experience during summer school in Split. It was lot of fun, many activities and city Split is wonderful! There was always what to do – morning swimming, exercise, learning, city exploring, sightseeing, barbecue, volleyball, and other activities ? Big thanks!

Ilaha Ibrahimli

Project Management: From Theory to Practice

While searching for the course to take both for educative and entertaining, encountered the European Summer School (not knowing a lot about it, took the risk and applied). Never could believe it will be such interactive activities along with 5 hours long lessons. Happy to be part of this class and be one of participants of such a diverse group. The team was well-supportive in all matters! Highly recommend to apply!

Student Anna-Christina

Anna-Christina

From Conflict to Consensus: Negotiation Skills for Business and Politics

A great summer experience where I had the chance to meet people from all over the world. It was also awesome to see Prague and the different views and attractions of the city. I learnt things about communication in business from the course and developed my communication skills. This experience made my summer different!

Student Maria avatar

Maria

Online Marketing

You apply for a course, in my case Online Marketing, and you get a lifetime experience. It´s not only the knowledge you gain, it´s the people your meet and the friends you make, the ambitious teachers and caring organizing team you get to know, it´s the spirit of an international summer school that makes these two weeks truly amazing.


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