You have an exclusive opportunity to join our most popular and successful course, already taught the fifth year in a row! In this course, you will learn everything about online marketing to get you started. You will learn how to create a marketing strategy and various online marketing channels – PPC and RTB, social media, e-mail, affiliate, content marketing, and more. You will gain knowledge about SEO and web analytics, website development and implementation of online marketing, and also where to find the newest information, trends and tools.
Course term: 310.08. - 21.08.
Free seats: 5
Price: 800 €
Category: Bussiness & Marketing
Status: Available
Deadline: 24.07.2020
I hate plain talking! This is the reason why I (the tutor) have decided to teach a seminar with cooperation with real businesses! I am going to introduce you the world of online marketing, show you how the channels are connected and teach you how to measure everything you do online. See the Skills and Syllabus tabs for more information.
Jan Stastny
CVH1.cz Czech digital agency
Jan has 10+ years of experience in digital marketing and online business. He spent 8+ years in a leading Czech digital agency H1.cz focusing on digital and omnichannel strategy, project management and business planning and evaluation. He was responsible for projects/clients Electroworld, Generali, Vodafone, Amazon, UPC, E.ON. etc. He participated on Google CZ educational project „Digital Garage“ and he is interested in digital trends, marketing automation and omnichannel strategy (interconnecting online/offline/sales/product channels).
Day 1 - Introduction
Day 2 – WordPress part 1
Day 3 – WordPress part 2 + SEO
Day 4 – Web Analytics
Day 5 – Email Marketing
Day 6 – PPC in Facebook
Day 7 – PPC in Adwords
Day 8 – Social Networks
Day 9 – Digital Marketing Strategy
Day 10 – Final Day
*Program/Course Outline is subject to change.
You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.
Course fee includes the course itself, application fee, study materials, Prague public transportation ticket for 2 weeks, afternoon/evening social activities and events, welcome drink and goodbye graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.
Please note, after the 30th of April 2020 there will be a late enrollment fee charged in the amount of 50EUR on top of the course fee.
COVID-19 Tests upon arrival to Prague you might be asked to take a COVID test to avoid quarantine or you will have to take the test before your departure to Prague at the airport. In that case, we have decided to contribute to the testing and reimburse you in the amount of 100,- EUR. More info here .
COVID-19 Cancellation fee - in case a particular course will be cancelled without an alternative course or the Summer school program will not be happening even in an ONLINE version due to Coronavirus in your country or in the Czech Republic, we will be refunding all amount so cancellation fee is 0,- EUR.
Terms and Conditions - Cancellation fees
For accommodation options, please visit the dedicated page
*Program/Course Outline is subject to change.
"ESS was a great experience not only enlarging your knowledge in the sphere of your interest but also letting you to meet people from different backgrounds and cultures🥰"
Feel free to contact our coordinator:
Illustration Practice
2015
I found out many new things about compositions, colors and painting methods, which helped me to improve my creative, visual and drawing skills. I met lovely people from all over the world and I also learnt something about their culture. I had lot of fun, gained unforgettable memories, and explored a beautiful city – all thanks to European Summer School.
Fundamentals of Marketing
2016
Besides a lot of information in Marketing which helped me to improve my marketing skills, I met lot of nice and lovely people around whole world. Cultural mix in Summer School was amazing it was 30 nationalities there! I gained an unforgettable experience during summer school in Split. It was lot of fun, many activities and city Split is wonderful! There was always what to do – morning swimming, exercise, learning, city exploring, sightseeing, barbecue, volleyball, and other activities 🙂 Big thanks!
Online Marketing Challenge
Working on a project with students from other countries was a great learning experience in terms of understanding the differences and similarities between the cultures and perspectives that are observed in different parts of the world. I wrote very interesting article about my European Summer School experience here.
