You have an exclusive opportunity to join our most popular and successful course, already taught the 9th year in a row!
In this course, you will learn everything about online marketing to get you started. You will learn how AI is changing the fundamentals of marketing communication and how to adapt to be successful in this area in the future. In detail you will discover how to create a digital marketing strategy and how to apply it in various online channels like social media, PPC, emailing and other. You will gain knowledge about SEO (optimization for search engines) and web analytics, website creation and implementation of online marketing, and also where to find the newest information, trends and tools.
Course term:
Available seats:
Price:
Category:
Status:
Deadline:
03. 08. – 14. 08.
8
950 €
Bussiness & Marketing
Available
20.07.2026
Course term: 03. 08. – 14. 08.
Available seats: 8
Price: 950 €
Category: Bussiness & Marketing
Status: Available
Deadline: 20.07.2026
I hate plain talking! This is the reason why I (the tutor) have decided to teach a seminar with cooperation with real businesses! I am going to introduce you the world of online marketing, show you how the channels are connected and teach you how to measure everything you do online. See the Skills and Syllabus tabs for more information.
Introducing the world of online marketing and its endless possibilities. General goals of Marketing activities. Introducing the team project of this course – Make your own online company. AI and its usage in online marketing.
Basics of website development + Introduction to CMS – WordPress
SEO Creating a websites for your team project + Basics of SEO
You cannot do marketing if you do not know how to measure it! Google Analytics 4
Introduction to email marketing. How to use email marketing tools – MailChimp – Creating your own email campaing
Insta + Facebook, Introduction to META Ads Manager. Measuring campaigns. Creating campaign in Ads Manager.
Creating campaign in Google Ads (and Bing) Retargeting and Remarketing
Twitter, Snapchat, YouTube, LinkedIn and the others Using… Facebook and Instagram for business purposes. Communication in the world of social media. Influencers
How to create and successfully execute an online marketing strategy Setting up goals, KPI and measurement Creating a media channel mix and a media plan
Basic of IT Project Management – Presentation of your team projects
H1.cz Czech digital agency
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Jan has 15+ years of experience in digital marketing and online business. He spent 10+ years in a leading Czech digital agency H1.cz focusing on digital and omnichannel strategy, project management and business planning and evaluation. He was responsible for projects/clients Electroworld, Generali, Vodafone, Amazon, UPC, E.ON. etc. He participated on Google CZ educational project „Digital Garage“ and he is interested in digital trends, marketing automation and omnichannel strategy (interconnecting online/offline/sales/product channels).
Feel free to contact our coordinator:
Andrea Josífková
Coordinator
+420 777 879 192
info@europeansummerschool.com
Hithem Juaid
The ESS 2019 in Prague was a great opportunity for me to meet and make a lot friends from all over the world. I had a professional workshop, great lectures in morning and an enjoyable activities in evening.
Linda Farinello
Summer school in Prague was a great experience, I really liked it and I enjoyed it. I recommend it to everyone, especially for the nice people you meet!
Maria
You apply for a course, in my case Online Marketing, and you get a lifetime experience. It´s not only the knowledge you gain, it´s the people your meet and the friends you make, the ambitious teachers and caring organizing team you get to know, it´s the spirit of an international summer school that makes these two weeks truly amazing.
Andrea
Besides a lot of information in Marketing which helped me to improve my marketing skills, I met lot of nice and lovely people around whole world. Cultural mix in Summer School was amazing it was 30 nationalities there! I gained an unforgettable experience during summer school in Split. It was lot of fun, many activities and city Split is wonderful! There was always what to do – morning swimming, exercise, learning, city exploring, sightseeing, barbecue, volleyball, and other activities ? Big thanks!
