Course outline
Day 1 - Introduction
- Welcome ONLINE guys!
- Introducing the world of online marketing and its endless possibilities.
- General goals of Marketing activities.
- Introducing the team project of this course – Make your own online company.
- Let´s start with… blogging! preparing images, creating videos
Day 2 – WordPress part 1
- Basics of website development
- Introduction to CMS – WordPress
Day 3 – WordPress part 2 + SEO
- Creating a websites for your team project
- Basics of SEO
Day 4 – Web Analytics
- Introduction to web analytics
- You cannot do marketing if you do not know how to measure it!
- Google Analytics
Day 5 – Email Marketing
- Introduction to email marketing
- How to use MailChimp
- Creating your own email campaing
Day 6 – PPC in Facebook
- Introduction to Facebook Ads Manager
- Measuring campaigns on Facebook
- Creating campaign in Ads Manager
Day 7 – PPC in Adwords
- PPC and RTB.
- Creating campaign in Adwords (and Bing)
- Retargeting and Remarketing
Day 8 – Social Networks
- Twitter, Snapchat, YouTube, LinkedIn and the others
- Using Facebook and Instagram for business purposes.
- Communication in the world of social media.
- Influencers
Day 9 – Digital Marketing Strategy
- Creating a social media plan for your team project
Day 10 – Final Day
- Basic of IT Project Management
- Presentation of your team projects
- Graduation ceremony
*Program/Course Outline is subject to change.
Literature
- There is no required literature. Below are the sources we will be using:
- Ryan, D. (2014 ). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Kogan Page Limited. The Beginner's Guide to Digital Marketing (2015).
- Digital Marketer. Pulizzi,J.(2014) Epic Content Marketing, Mcgraw Hill Education.
- Online content: SEOMoz.org / mashable.com / ClickZ.com / eMarketer / contentmarketinginstitute.com / adweek.com / and other...
Course Gallery
Credits
You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.
Assessments
- attendance in class 15%
- team assignment 40%
- individual assignment 35%
- exam 10% (optional, if required by home University)
Course time total 125 hours
- Total time of in-class work = 50hours
- Preliminary assignment = 10hours
- Preparation = 65hours
Price
Course fee includes the course itself, application fee, study materials, Prague public transportation ticket for 2 weeks, afternoon/evening social activities and events, welcome drink and goodbye graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.
Please note, after the 30th of April 2020 there will be a late enrollment fee charged in the amount of 50EUR on top of the course fee. Please note: Last minute applications from 8.7.2020 are exempt from Late enrollment fee.
COVID-19 Tests upon arrival to Prague you might be asked to take a COVID test to avoid quarantine or you will have to take the test before your departure to Prague at the airport. In that case, we have decided to contribute to the testing and reimburse you in the amount of 100,- EUR. More info here .
COVID-19 Cancellation fee - in case a particular course will be cancelled without an alternative course or the Summer school program will not be happening even in an ONLINE version due to Coronavirus in your country or in the Czech Republic, we will be refunding all amount so cancellation fee is 0,- EUR.
Terms and Conditions - Cancellation fees
Costs of living in Prague
Accommodation
For accommodation options, please visit the dedicated page
*Program/Course Outline is subject to change.
