Business Management

In this course you will learn all necessary methods, principles, approaches, and tools, to become a successful manager of a business or a small team. You will however not only find out about theoretical aspects of being a manager, you will also improve many practical skills, such as planning, organization, leadership, control, analytical thinking, decision-making, strategy-making and its implementation, human resources, and more.

ACQUIRED SKILLS

  • Analyze the processes through which business ideas are evaluated
  • Identify the characteristics of successful business
  • Identify and describe strategies for supporting a business
  • Distinguish between business ideas and opportunities
  • Creating a formalized business plan, and perform this task

GENERAL INFORMATION

Course term: 
Available seats: 
Price: 
Category: 
Status: 
Deadline: 

03. 08. – 14. 08. 
4 
950 € 
Bussiness & Marketing 
Few places left 
30.04.2026  

Course term: 03. 08. – 14. 08. 
Available seats: 4 
Price: 950 €
Category: Bussiness & Marketing 
Status: Few places left 
Deadline: 30.04.2026 

DESCRIPTION

Business Management will concentrate on operating a small business. While business theories and case studies will be used, the majority of this course will be a true workshop in which the student will learn real life applications on how to manage a small business. Real life issues of finance, taxes, staff and employees, marketing, vendors,inventory, ops and quality control will be utilized to give as realistic view as possible for the students enter the business world.

Through examinations of key strategic decisions taken at a number of real, successful small businesses, the learners will be creating a solid foundation for further studies in business, or will be able to apply these insights directly to their own budding business ventures. Students will be taught to write a realistic business plan.

SCHEDULE


Day 1

Business Skills

Day 2

Building a business plan (SWOT)

Day 3

Marketing/Guerrilla Marketing

Day 4

Creating a solid financial plan

Day 5

Pricing and credit

Day 6

E-commerce and the Entrepreneurship

Day 7

Budgeting

Day 8

Purchasing, quality control and vendors

Day 9

Staffing/HR

Day 10

Sucession and Risk Management
<span class="kurz-detail-output" data-field="lecturer_kurz" style="display: contents;">William<br>Pattison</span>

LECTURER

William
Pattison

University of New York in Prague 
Senior lecturer at UNYP and owner of Shogun Marketing

Dr. Pattison runs a European marketing agency specializing in digital promotions & events. He is also the Marketing Communications Director for the European Digital Marketing & Local Search Association. Previous to this he worked for large global corporations in senior leadership positions. These companies include 3M, Eli Lilly and The University of New York. Dr. Pattison has taught for such universities as Charles University, LaSalle University, Pittsburgh University, University of New York Tirana, University of New York Belgrade and the University of New York Prague. Mr. Pattison has been teaching for European Summer School since 2015.

Course outline

COURSE GALLERY

CREDITS

You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.

ASSESSMENTS

– attendance in class 15%
– team assignment 40%
– individual assignment 35%
– exam 10% (optional, if required by home University)

COURSE TIME TOTAL 125 HOURS

– Course runs 2 weeks Monday to Friday 9:00-14:00
– Total time of in-class work = 50hours
– Preliminary assignment = 10hours
– Preparation = 65hours

PRICE

Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Please note, after the 30th of April 2026 there will be a late enrollment fee charged in the amount of 100EUR on top of the course fee.

Terms and Conditions – Cancellation fees

Costs of living in Prague

ACCOMMODATION

For accommodation options, please visit the dedicated page

PREREQUISITES

– B1 CEF absolute minimum, B2 and above strongly recommended
– A laptop (or a tablet) is strongly recommended

Chandani Mittal

The ESS was one of the best experiences I’ve ever had. The organizers were amazing and I had the opportunity to meet some exceptional people from all around the world. There was a perfect balance between lectures and activities. I was never bored for a second. I highly recommend ESS if you want to gain some new skills, whilst forming new friendships and exploring one of the most charming cities! ?♥️

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ANY QUESTIONS?

Feel free to contact our coordinator:

Andrea Josífková 
Coordinator

info@europeansummerschool.com
+420 777 879 192

Testimonials

Darko Mohammed Jaza

Human Resources

There is one word that describes ESS , GREAT! ESS is an exceptional school and the staff work perfectly together. The social activities are great, the cultural trips, to field trips and classes AMAZING! I will recommend to anyone to participate.

Student Varuna

Varuna

Advertising and PR

I had the most creative and eye-catching opening summer this year at ESS where the classes were a perfect mix of understand brand building, concepts innovation in a setting that was relaxed and energising at the same time. The ESS crew was incredibly fun and friendly making the process of exploring culture and activities are Prague an englightening experience.

Salma Peter

Human Resources

The new friends... Czech cuisine... the city of Prague... and of course the Kozel (New favorite ?)!! I had an incredible summer experience! The course is a perfect blend of gaining knowledge while having fun and discovering the beautiful city! The program is so well organized, incredible after study activities, easy transportation, friendly team members. It'll be my fondest memory for a while and for that I say: Děkuji ? Highly recommended! ??

Max Strasser

Personal Development (ON CAMPUS)

Really cool experience. Visited two SummerSchools this summer and this one was by far the better one. Beside some really cool courses the two weeks are filled with leisure activities, which ensure that there is no stodgy minute. You get some views of prag, that a normal tourist wouldn't get so fast. Furthermore, you will meet new people from all over the world, which will make it an unforgettable trip for you. 10/10 ??


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