Course term:
Available seats:
Price:
Category:
Status:
Deadline:
03. 08. – 14. 08.
1
950 €
Bussiness & Marketing
Few places left
20.07.2026
Course term: 03. 08. – 14. 08.
Available seats: 1
Price: 950 €
Category: Bussiness & Marketing
Status: Few places left
Deadline: 20.07.2026
Business Management will concentrate on operating a small business. While business theories and case studies will be used, the majority of this course will be a true workshop in which the student will learn real life applications on how to manage a small business. Real life issues of finance, taxes, staff and employees, marketing, vendors,inventory, ops and quality control will be utilized to give as realistic view as possible for the students enter the business world.
Through examinations of key strategic decisions taken at a number of real, successful small businesses, the learners will be creating a solid foundation for further studies in business, or will be able to apply these insights directly to their own budding business ventures. Students will be taught to write a realistic business plan.
Business Skills
Building a business plan (SWOT)
Marketing/Guerrilla Marketing
Creating a solid financial plan
Pricing and credit
E-commerce and the Entrepreneurship
Budgeting
Purchasing, quality control and vendors
Staffing/HR
Sucession and Risk Management
University of New York in Prague
Senior lecturer at UNYP and owner of Shogun Marketing
Dr. Pattison runs a European marketing agency specializing in digital promotions & events. He is also the Marketing Communications Director for the European Digital Marketing & Local Search Association. Previous to this he worked for large global corporations in senior leadership positions. These companies include 3M, Eli Lilly and The University of New York. Dr. Pattison has taught for such universities as Charles University, LaSalle University, Pittsburgh University, University of New York Tirana, University of New York Belgrade and the University of New York Prague. Mr. Pattison has been teaching for European Summer School since 2015.
Each meeting will have tasks and assignments. These daily tasks will be a mixture of team-work and individual work. These tasks alone will determine the students grade. Students will receive immediate same day feedback on all assignments. A final project of a business plan will also be assigned.
All workshop tasks combined will comprise of 75% of the student’s grade and the business plan will comprise the remaining 25%
Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.
Please note, after the 30th of April 2026 there will be a late enrollment fee charged in the amount of 100EUR on top of the course fee.
Feel free to contact our coordinator:
Andrea Josífková
Coordinator
+420 777 879 192
info@europeansummerschool.com
Frauke
Besides massive new illustration skills, I learned how much you can achieve in only two weeks. I met likeminded people who are open minded and fun to hang out with.The summer school helped me to develop professionally, but most of all it gave me more self esteem in this field of work.
Tiziano
I came to the design thinking course to learn and get an overview of this approach, it helped me a lot to figure out the design process. Now i feel more confident with the methodology. The materials shared were really valuable and the course was taught in the best possible way. I really enjoyed it and I higly appreciated the activities that ESS was proposing everyday. You can discover and enjoy the city, you'll live in an international context and you'll make for sure new good friends. At the end of the courses there's a cerimony where everyone can shows the output and also get a certificate. I was in team with a Portugeuse engineer and a Japanese master student, we worked on a project for a pharmacy of Prague. I'm happy to remember the time we spent on it and all the great moments I shared with the participants of the summer school. Thank you ESS! It was definitely an amazing experience.
Ilaha Ibrahimli
While searching for the course to take both for educative and entertaining, encountered the European Summer School (not knowing a lot about it, took the risk and applied). Never could believe it will be such interactive activities along with 5 hours long lessons. Happy to be part of this class and be one of participants of such a diverse group. The team was well-supportive in all matters! Highly recommend to apply!
Max Strasser
Really cool experience. Visited two SummerSchools this summer and this one was by far the better one. Beside some really cool courses the two weeks are filled with leisure activities, which ensure that there is no stodgy minute. You get some views of prag, that a normal tourist wouldn't get so fast. Furthermore, you will meet new people from all over the world, which will make it an unforgettable trip for you. 10/10 ??
