Course term:
Available seats:
Price:
Category:
Status:
Deadline:
Course term: 03. 08. – 14. 08.
Available seats: 1
Price: 950 €
Category: Bussiness & Marketing
Status: Few places left
Deadline: 31.07.2026
Business Management will concentrate on operating a small business. While business theories and case studies will be used, the majority of this course will be a true workshop in which the student will learn real life applications on how to manage a small business. Real life issues of finance, taxes, staff and employees, marketing, vendors,inventory, ops and quality control will be utilized to give as realistic view as possible for the students enter the business world.
Through examinations of key strategic decisions taken at a number of real, successful small businesses, the learners will be creating a solid foundation for further studies in business, or will be able to apply these insights directly to their own budding business ventures. Students will be taught to write a realistic business plan.
Business Skills
Building a business plan (SWOT)
Marketing/Guerrilla Marketing
Creating a solid financial plan
Pricing and credit
E-commerce and the Entrepreneurship
Budgeting
Purchasing, quality control and vendors
Staffing/HR
Sucession and Risk Management
University of New York in Prague
Senior lecturer at UNYP and owner of Shogun Marketing
Dr. Pattison runs a European marketing agency specializing in digital promotions & events. He is also the Marketing Communications Director for the European Digital Marketing & Local Search Association. Previous to this he worked for large global corporations in senior leadership positions. These companies include 3M, Eli Lilly and The University of New York. Dr. Pattison has taught for such universities as Charles University, LaSalle University, Pittsburgh University, University of New York Tirana, University of New York Belgrade and the University of New York Prague. Mr. Pattison has been teaching for European Summer School since 2015.
Each meeting will have tasks and assignments. These daily tasks will be a mixture of team-work and individual work. These tasks alone will determine the students grade. Students will receive immediate same day feedback on all assignments. A final project of a business plan will also be assigned.
All workshop tasks combined will comprise of 75% of the student’s grade and the business plan will comprise the remaining 25%
Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.
Please note, after the 30th of April 2026 there will be a late enrollment fee charged in the amount of 100EUR on top of the course fee.
Feel free to contact our coordinator:
Andrea Josífková
Coordinator
+420 777 879 192
info@europeansummerschool.com
Max Strasser
Really cool experience. Visited two SummerSchools this summer and this one was by far the better one. Beside some really cool courses the two weeks are filled with leisure activities, which ensure that there is no stodgy minute. You get some views of prag, that a normal tourist wouldn't get so fast. Furthermore, you will meet new people from all over the world, which will make it an unforgettable trip for you. 10/10 ??
Isobel Bates
I went on the trip thinking I knew what the school would be about... it was better than anything I could of thought. Everyone was so lovely and it really was a once in a life time trip. It’s taught me how easy it is to live in another country and I was lucky enough to meet different people from different countries and backgrounds. I feel very bless to have had to opportunity. I would easily go again.
Jakub
I enjoyed time in Prague very much, the city is splendid, people were awesome. Even though I am not a party guy, the program offered me a lot of sightseeing, city tours, I visited museums, parks and everything possible. Two weeks is ideal time for getting to know new people, making new friendships, to learn something and enjoy city. I would recommend joining ESS for everyone.
Felix Sasse
The European Summer School in Prague was a great experience. Nice staff, nice lecturers, interesting topics, harmonic student groups with people from different countries and cultures and awesome leisure activities with the best organizers you can have ;) Thank you for the great memories!
