Online Marketing

You have an exclusive opportunity to join our most popular and successful course, already taught the fifth year in a row! In this course, you will learn everything about online marketing to get you started. You will learn how to create a marketing strategy and various online marketing channels – PPC and RTB, social media, e-mail, affiliate, content marketing, and more. You will gain knowledge about SEO and web analytics, website development and implementation of online marketing, and also where to find the newest information, trends and tools.

ACQUIRED SKILLS

  • Create an online marketing strategy
  • Understand various online channels including
  • PPC and RTB marketing
  • Social Media Marketing
  • E-mail Marketing
  • Affiliate Marketing
  • Content Marketing
  • Understand the basics of SEO and web analytics
  • Understand the process of website development and how to include online marketing channels.
  • Understand a potential and benefits of AI tools and how to use them
  • Use the best tools on the market and where to find the latest information and updates.

GENERAL INFORMATION

Course term: 
Available seats: 
Price: 
Category: 
Status: 
Deadline: 

03. 08. – 14. 08. 
9 
950 € 
Bussiness & Marketing 
Available 
30.04.2026  

Course term: 03. 08. – 14. 08. 
Available seats: 9 
Price: 950 €
Category: Bussiness & Marketing 
Status: Available 
Deadline: 30.04.2026 

DESCRIPTION

I hate plain talking! This is the reason why I (the tutor) have decided to teach a seminar with cooperation with real businesses! I am going to introduce you the world of online marketing, show you how the channels are connected and teach you how to measure everything you do online. See the Skills and Syllabus tabs for more information.

SCHEDULE

<span class="kurz-detail-output" data-field="lecturer_kurz" style="display: contents;">Jan<br>Stastny & Team</span>

LECTURER

Jan
Stastny & Team

H1.cz Czech digital agency 

Jan has 15+ years of experience in digital marketing and online business. He spent 10+ years in a leading Czech digital agency H1.cz focusing on digital and omnichannel strategy, project management and business planning and evaluation. He was responsible for projects/clients Electroworld, Generali, Vodafone, Amazon, UPC, E.ON. etc. He participated on Google CZ educational project „Digital Garage“ and he is interested in digital trends, marketing automation and omnichannel strategy (interconnecting online/offline/sales/product channels).

Course outline

COURSE GALLERY

CREDITS

You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.

ASSESSMENTS

– attendance in class 15%
– team assignment 40%
– individual assignment 35%
– exam 10% (optional, if required by home University)

COURSE TIME TOTAL 125 HOURS

– Course runs 2 weeks Monday to Friday 9:00-14:00
– Total time of in-class work = 50hours
– Preliminary assignment = 10hours
– Preparation = 65hours

PRICE

Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Please note, after the 30th of April 2026 there will be a late enrollment fee charged in the amount of 100EUR on top of the course fee.

Terms and Conditions – Cancellation fees

Costs of living in Prague

ACCOMMODATION

For accommodation options, please visit the dedicated page

PREREQUISITES

– Students must be intermediate in spoken English (B1)
– For tasks to be performed in class they need to have access to a computer
– Basics of HTML programming may be an advantage but it is not neccessary

Minaya Babayeva

ESS was a great experience not only enlarging your knowledge in the sphere of your interest but also letting you to meet people from different backgrounds and cultures?

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ANY QUESTIONS?

Feel free to contact our coordinator:

Andrea Josífková 
Coordinator

info@europeansummerschool.com
+420 777 879 192

Testimonials

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The European Summer School in Prague was a great expierience! I can really recommend it to everyone! ??

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It was an amazing experience! The staff was wonderful. Nice people, nice place, greats memories.

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My time at the ESS has been an amazing experience. The Advertising and PR course was both educational and fun. I thoroughly enjoyed exploring Prague on my own and during the fun activities planned by the organization. I met a lot of really nice people and would definitely recommend ESS to everyone looking for a great time.

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Amazing time with people from all around the world. So many cultures, new friendships and experiences make this Summer School a true deal :) Course was challenging and inspiring pushing me forwards and giving me knowledge I need to use on future projects. Organisation and activities were also amazing. Got to meet Prague and experience it fully in those short 2 weeks. All in all, amazing experience and would recommend anyone putting doubts if they should take it or not. Take it!!


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