Course term:
Available seats:
Price:
Category:
Status:
Deadline:
Course term: 20. 07. – 31. 07.
Available seats: 3
Price: 950 €
Category: Personal Development & Communication Skills
Status: Few places left
Deadline: 31.07.2026
Storytelling and Creative Writing (students will receive some homework before the class starts)
The development of a story (main structure, set-up, characters, plot) + Why every story needs some drama (conflicts, problems, arguments and their solutions) – book writing perspective + the use of AI tools
Applying storytelling to business presentations – by Zuzi Leskova
The importance of a story (historical consequences and their current influence)
Creative writing techniques (metaphor, hyperbole, oxymoron, plot twist, fiction versus nonfiction writing methods)
Who, Why, Where and When (why you need more than a “what” in your story)
Content and Copywriting from Business Perspective
Applying storytelling to online advertisements, social media and blog articles – Online Ads, Social Media, Content and Copywriting
Applying storytelling to academic essays (argumentative, factual, narrative essays)
Presentation and discussion about your coursework (share a portfolio of your creative writing pieces with the class)

Charles University
–
Martina is a Czech writer, reviewer, travel blogger and copywriter with four belletristic books published. As a graduate from the Charles University, Pedagogical Faculty, in the field of English literature and linguistics and Czech literature and linguistics, she had been teaching English as a foreign language and Czech for foreigners at the UCT (University of Chemistry and Technology) in Prague for 10 years and working for various literary magazines. She was the chief editor of nenudtese.cz, a web portal focused on reviews of cultural events such as theater, opera, ballet, concerts etc. Currently, she dedicates her time to writing her fifth book, articles on her travel blog and for Jóga dnes yoga mazine and Hedvábná Stezka travel portal. Having lived in various countries worldwide, most recently Peru, she draws inspiration for her articles and literary characters from socio-cultural diversities and peculiarities. In addition, Martina writes reviews of Czech and international authors for the biweekly literary magazine Tvar. (https://www.martinamartinez.cz/)
+ PhDr. Zuzi Lešková, PhD
While creative copywriting, employer branding and public speaking have always been in the centre of her attention, Zuzi is simply obsessive about anything that has to do with communication. She has developed several branding campaigns for big corporations or smaller businesses, obtained a PhD in marketing communication at Victoria University in Melbourne, have been working as a leading lecturer of various communication classes at top universities both in Australia and the Czech Republic and she especially enjoys turning her current profession of a copywriter into a hobby (writing blogs and books because, as Zuzi puts it: “not only does it sound good to say it, it simply feels good to do it”).
Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.
Please note, after the 30th of April 2026 there will be a late enrollment fee charged in the amount of 100EUR on top of the course fee.
Feel free to contact our coordinator:
Andrea Josífková
Coordinator
+420 777 879 192
info@europeansummerschool.com
Andreas
European Summer School helped me discover the best parts of Prague. The course was great, I learned many new things I will apply in both my studies as well my future life. The free time activities were also great with a combination of sightseeing and social events. I study at university, but European Summer School is the best school I went to so far. I will always remember my time in Prague thanks to the dedicated teachers, staff and classmates.
Darko Mohammed Jaza
There is one word that describes ESS , GREAT! ESS is an exceptional school and the staff work perfectly together. The social activities are great, the cultural trips, to field trips and classes AMAZING! I will recommend to anyone to participate.
Felix Sasse
The European Summer School in Prague was a great experience. Nice staff, nice lecturers, interesting topics, harmonic student groups with people from different countries and cultures and awesome leisure activities with the best organizers you can have ;) Thank you for the great memories!
Ilaha Ibrahimli
While searching for the course to take both for educative and entertaining, encountered the European Summer School (not knowing a lot about it, took the risk and applied). Never could believe it will be such interactive activities along with 5 hours long lessons. Happy to be part of this class and be one of participants of such a diverse group. The team was well-supportive in all matters! Highly recommend to apply!