Course term:
Available seats:
Price:
Category:
Status:
Deadline:
20. 07. – 31. 07.
6
950 €
Personal Development & Communication Skills
Available
20.07.2026
Course term: 20. 07. – 31. 07.
Available seats: 6
Price: 950 €
Category: Personal Development & Communication Skills
Status: Available
Deadline: 20.07.2026
Storytelling and Creative Writing (students will receive some homework before the class starts)
The development of a story (main structure, set-up, characters, plot) + Why every story needs some drama (conflicts, problems, arguments and their solutions) – book writing perspective + the use of AI tools
Applying storytelling to business presentations – by Zuzi Leskova
The importance of a story (historical consequences and their current influence)
Creative writing techniques (metaphor, hyperbole, oxymoron, plot twist, fiction versus nonfiction writing methods)
Who, Why, Where and When (why you need more than a “what” in your story)
Content and Copywriting from Business Perspective
Applying storytelling to online advertisements, social media and blog articles – Online Ads, Social Media, Content and Copywriting
Applying storytelling to academic essays (argumentative, factual, narrative essays)
Presentation and discussion about your coursework (share a portfolio of your creative writing pieces with the class)
Charles University
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Martina is a Czech writer, reviewer, travel blogger and copywriter with four belletristic books published. As a graduate from the Charles University, Pedagogical Faculty, in the field of English literature and linguistics and Czech literature and linguistics, she had been teaching English as a foreign language and Czech for foreigners at the UCT (University of Chemistry and Technology) in Prague for 10 years and working for various literary magazines. She was the chief editor of nenudtese.cz, a web portal focused on reviews of cultural events such as theater, opera, ballet, concerts etc. Currently, she dedicates her time to writing her fifth book, articles on her travel blog and for Jóga dnes yoga mazine and Hedvábná Stezka travel portal. Having lived in various countries worldwide, most recently Peru, she draws inspiration for her articles and literary characters from socio-cultural diversities and peculiarities. In addition, Martina writes reviews of Czech and international authors for the biweekly literary magazine Tvar. (https://www.martinamartinez.cz/)
+ PhDr. Zuzi Lešková, PhD
While creative copywriting, employer branding and public speaking have always been in the centre of her attention, Zuzi is simply obsessive about anything that has to do with communication. She has developed several branding campaigns for big corporations or smaller businesses, obtained a PhD in marketing communication at Victoria University in Melbourne, have been working as a leading lecturer of various communication classes at top universities both in Australia and the Czech Republic and she especially enjoys turning her current profession of a copywriter into a hobby (writing blogs and books because, as Zuzi puts it: “not only does it sound good to say it, it simply feels good to do it”).
Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.
Please note, after the 30th of April 2026 there will be a late enrollment fee charged in the amount of 100EUR on top of the course fee.
Feel free to contact our coordinator:
Andrea Josífková
Coordinator
+420 777 879 192
info@europeansummerschool.com
Carlo Calzavara
The European Summer School in Prague was a great expierience! I can really recommend it to everyone! ??
Filip Perica
Amazing time with people from all around the world. So many cultures, new friendships and experiences make this Summer School a true deal :) Course was challenging and inspiring pushing me forwards and giving me knowledge I need to use on future projects. Organisation and activities were also amazing. Got to meet Prague and experience it fully in those short 2 weeks. All in all, amazing experience and would recommend anyone putting doubts if they should take it or not. Take it!!
Varuna
I had the most creative and eye-catching opening summer this year at ESS where the classes were a perfect mix of understand brand building, concepts innovation in a setting that was relaxed and energising at the same time. The ESS crew was incredibly fun and friendly making the process of exploring culture and activities are Prague an englightening experience.
Nicola Amista
I did not need to recognize ETCS credits, since Im already working, but I can confirm that this course was useful for my personal growth and my perception about your organization is positive. I added on certifications ESS on my Linkedin as on the Education part it could not be visible at the top of the list during preview.
