Course term:
Available seats:
Price:
Category:
Status:
Deadline:
Course term: 20. 07. – 31. 07.
Available seats: 6
Price: 950 €
Category: Personal Development & Communication Skills
Status: Available
Deadline: 20.07.2026
Storytelling and Creative Writing (students will receive some homework before the class starts)
The development of a story (main structure, set-up, characters, plot) + Why every story needs some drama (conflicts, problems, arguments and their solutions) – book writing perspective + the use of AI tools
Applying storytelling to business presentations – by Zuzi Leskova
The importance of a story (historical consequences and their current influence)
Creative writing techniques (metaphor, hyperbole, oxymoron, plot twist, fiction versus nonfiction writing methods)
Who, Why, Where and When (why you need more than a “what” in your story)
Content and Copywriting from Business Perspective
Applying storytelling to online advertisements, social media and blog articles – Online Ads, Social Media, Content and Copywriting
Applying storytelling to academic essays (argumentative, factual, narrative essays)
Presentation and discussion about your coursework (share a portfolio of your creative writing pieces with the class)
Charles University
–
Martina is a Czech writer, reviewer, travel blogger and copywriter with four belletristic books published. As a graduate from the Charles University, Pedagogical Faculty, in the field of English literature and linguistics and Czech literature and linguistics, she had been teaching English as a foreign language and Czech for foreigners at the UCT (University of Chemistry and Technology) in Prague for 10 years and working for various literary magazines. She was the chief editor of nenudtese.cz, a web portal focused on reviews of cultural events such as theater, opera, ballet, concerts etc. Currently, she dedicates her time to writing her fifth book, articles on her travel blog and for Jóga dnes yoga mazine and Hedvábná Stezka travel portal. Having lived in various countries worldwide, most recently Peru, she draws inspiration for her articles and literary characters from socio-cultural diversities and peculiarities. In addition, Martina writes reviews of Czech and international authors for the biweekly literary magazine Tvar. (https://www.martinamartinez.cz/)
+ PhDr. Zuzi Lešková, PhD
While creative copywriting, employer branding and public speaking have always been in the centre of her attention, Zuzi is simply obsessive about anything that has to do with communication. She has developed several branding campaigns for big corporations or smaller businesses, obtained a PhD in marketing communication at Victoria University in Melbourne, have been working as a leading lecturer of various communication classes at top universities both in Australia and the Czech Republic and she especially enjoys turning her current profession of a copywriter into a hobby (writing blogs and books because, as Zuzi puts it: “not only does it sound good to say it, it simply feels good to do it”).
Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.
Please note, after the 30th of April 2026 there will be a late enrollment fee charged in the amount of 100EUR on top of the course fee.
Feel free to contact our coordinator:
Andrea Josífková
Coordinator
+420 777 879 192
info@europeansummerschool.com
Tiziano
I came to the design thinking course to learn and get an overview of this approach, it helped me a lot to figure out the design process. Now i feel more confident with the methodology. The materials shared were really valuable and the course was taught in the best possible way. I really enjoyed it and I higly appreciated the activities that ESS was proposing everyday. You can discover and enjoy the city, you'll live in an international context and you'll make for sure new good friends. At the end of the courses there's a cerimony where everyone can shows the output and also get a certificate. I was in team with a Portugeuse engineer and a Japanese master student, we worked on a project for a pharmacy of Prague. I'm happy to remember the time we spent on it and all the great moments I shared with the participants of the summer school. Thank you ESS! It was definitely an amazing experience.
Elia Marmora
European Summer School means Knowledge & FUN. All the staff of ESS is highly qualified, from the teachers to the group leaders. I really recommend you all this experience, book your seat at ESS you WON’T regret it :)
Frauke
Besides massive new illustration skills, I learned how much you can achieve in only two weeks. I met likeminded people who are open minded and fun to hang out with.The summer school helped me to develop professionally, but most of all it gave me more self esteem in this field of work.
Isobel Bates
I went on the trip thinking I knew what the school would be about... it was better than anything I could of thought. Everyone was so lovely and it really was a once in a life time trip. It’s taught me how easy it is to live in another country and I was lucky enough to meet different people from different countries and backgrounds. I feel very bless to have had to opportunity. I would easily go again.
