Creative Storytelling and Creative Writing

“Tell me a story!” Something we all have heard or said so many times. As children, it is through stories we begin to learn how the world works – and that is why we are all so strongly attracted to them. Stories can invite us into an unthinkable reality, they help us learn from the past or even see the future, they offer archetypes of good and evil and can very well play with our imagination as well as logic. A good story can sell everything – not only does this apply to books and movies, but also to everything we do in our professional and personal life. We need a story to design a strong presentation, create an effective post for social media, manage an interview, deliver a business pitch or write an academic essay. While this course focuses on the importance of a story, we will mainly pay attention to the writer (his/her imagination, vocabulary, narrative styles, critical thinking, experience, dreams and memories) – YOU.

ACQUIRED SKILLS

  • Mastering the art of storytelling (“Show Don’t Tell” techniques)
  • Thinking imaginatively, creatively with an “outside the box” attitude
  • Writing for the audience with an ability to make them see your point of view
  • Selling your idea, concept or product through a variety of narrative tools and methods (presentation, advertisement, blog, CV, essay, public speech)
  • Enhancing your English vocabulary, composition and writing style

GENERAL INFORMATION

Course term: 
Available seats: 
Price: 
Category: 
Status: 
Deadline: 

20. 07. – 31. 07. 
6 
950 € 
Personal Development & Communication Skills 
Available 
30.04.2026  

Course term: 20. 07. – 31. 07. 
Available seats: 6 
Price: 950 €
Category: Personal Development & Communication Skills 
Status: Available 
Deadline: 30.04.2026 

DESCRIPTION

Whether your dream is to write a bestselling novel, design an award-winning advertisement, create inspiring content for your presentation or to simply capture stories from your own life, this course will help you adopt a variety of creative writing methods and narrative styles. Not only will you learn how to write, but also how to think outside the box and develop your imagination.

SCHEDULE


Day 1

Storytelling and Creative Writing (students will receive some homework before the class starts)

Day 2

The development of a story (main structure, set-up, characters, plot) + Why every story needs some drama (conflicts, problems, arguments and their solutions) - book writing perspective + the use of AI tools

Day 3

Applying storytelling to business presentations - by Zuzi Leskova

Day 4

The importance of a story (historical consequences and their current influence)

Day 5

Creative writing techniques (metaphor, hyperbole, oxymoron, plot twist, fiction versus nonfiction writing methods)

Day 6

Who, Why, Where and When (why you need more than a “what” in your story)

Day 7

Content and Copywriting from Business Perspective - by Katerina Wiesnerova

Day 8

Applying storytelling to online advertisements, social media and blog articles - Online Ads, Social Media, Content and Copywriting - by Katerina Wiesnerova

Day 9

Applying storytelling to academic essays (argumentative, factual, narrative essays)

Day 10

Presentation and discussion about your coursework (share a portfolio of your creative writing pieces with the class)
<span class="kurz-detail-output" data-field="lecturer_kurz" style="display: contents;">Martina<br>M. Arboleda & team</span>

LECTURER

Martina
M. Arboleda & team

Charles University 

Martina is a Czech writer, reviewer, travel blogger and copywriter with four belletristic books published. As a graduate from the Charles University, Pedagogical Faculty, in the field of English literature and linguistics and Czech literature and linguistics, she had been teaching English as a foreign language and Czech for foreigners at the UCT (University of Chemistry and Technology) in Prague for 10 years and working for various literary magazines. She was the chief editor of nenudtese.cz, a web portal focused on reviews of cultural events such as theater, opera, ballet, concerts etc. Currently, she dedicates her time to writing her fifth book, articles on her travel blog and for Jóga dnes yoga mazine and Hedvábná Stezka travel portal. Having lived in various countries worldwide, most recently Peru, she draws inspiration for her articles and literary characters from socio-cultural diversities and peculiarities. (https://www.martinamartinez.cz/)

+

PhDr. Zuzi Lešková, PhD

While creative copywriting, employer branding and public speaking have always been in the centre of her attention, Zuzi is simply obsessive about anything that has to do with communication. She has developed several branding campaigns for big corporations or smaller businesses, obtained a PhD in marketing communication at Victoria University in Melbourne, have been working as a leading lecturer of various communication classes at top universities both in Australia and the Czech Republic and she especially enjoys turning her current profession of a copywriter into a hobby (writing blogs and books because, as Zuzi puts it: “not only does it sound good to say it, it simply feels good to do it”).

+

Katerina Wiesnerova

Katerina is an experience Online marketing speacialist focused on content marketing – working for example for PrimaTV – second biggest private TV broadcast company in Czechia. She also used to teach Online Marketing course for us.

Course outline

COURSE GALLERY

CREDITS

You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.

ASSESSMENTS

– attendance in class 15%
– team assignment 40%
– individual assignment 35%
– exam 10% (optional, if required by home University)

COURSE TIME TOTAL 125 HOURS

– Course runs 2 weeks Monday to Friday 9:00-14:00
– Total time of in-class work = 50hours
– Preliminary assignment = 10hours
– Preparation = 65hours

PRICE

Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Please note, after the 30th of April 2026 there will be a late enrollment fee charged in the amount of 100EUR on top of the course fee.

Terms and Conditions – Cancellation fees

Costs of living in Prague

ACCOMMODATION

For accommodation options, please visit the dedicated page

PREREQUISITES

RELEATED COURSES

Psychology and Today’s Challenges: Psychology for Study and Life

Term: 20. 07. – 31. 07.
Available seats: 2
Price: 950 €
Status: Few places left

Ivana
Schmidtova

Avatar lektora

From Conflict to Consensus: Negotiation Skills for Business and Politics

Term: 03. 08. – 14. 08.
Available seats: 4
Price: 950 €
Status: Few places left

Jacques
Bazen

Avatar lektora

ANY QUESTIONS?

Feel free to contact our coordinator:

Andrea Josífková 
Coordinator

+420 777 879 192

info@europeansummerschool.com

Testimonials

Sonia Roopra, UK

Business Management

I had the pleasure of undertaking the business management course in August 2021. I cannot recommend ESS enough! The activities schedule was structured perfectly, it was a great mix of it being both educational and enjoyable. All the staff are very knowledgeable and highly qualified. I really recommend this great experience to everyone. I feel grateful to have met lifelong friends from all over the world who I still keep in touch with to this day!

Max Strasser

Personal Development (ON CAMPUS)

Really cool experience. Visited two SummerSchools this summer and this one was by far the better one. Beside some really cool courses the two weeks are filled with leisure activities, which ensure that there is no stodgy minute. You get some views of prag, that a normal tourist wouldn't get so fast. Furthermore, you will meet new people from all over the world, which will make it an unforgettable trip for you. 10/10 ??

Student Tiziano

Tiziano

Design Thinking (ON CAMPUS)

I came to the design thinking course to learn and get an overview of this approach, it helped me a lot to figure out the design process. Now i feel more confident with the methodology. The materials shared were really valuable and the course was taught in the best possible way. I really enjoyed it and I higly appreciated the activities that ESS was proposing everyday. You can discover and enjoy the city, you'll live in an international context and you'll make for sure new good friends. At the end of the courses there's a cerimony where everyone can shows the output and also get a certificate. I was in team with a Portugeuse engineer and a Japanese master student, we worked on a project for a pharmacy of Prague. I'm happy to remember the time we spent on it and all the great moments I shared with the participants of the summer school. Thank you ESS! It was definitely an amazing experience.

Giulio Caldarelli

From Blockchain to Financial Markets: Understanding Crypto, DeFi, and Trading Strategies

The ESS prove to be a unique training school, with very high quality teachers. The organization was superb and the team was well organized. There is a wide variety of courses among which you may surely find the most suitable to you. Highly recommended!


    1000characters left

    By submitting I agree with necessary processing of personal data.