Digital Graphics

The course of Digital Graphics deals with the most common topics in the most commercial sphere of advertising and graphic design. The students will learn how to approach different requests in graphic design and how to create successful visual communication. The students will also work in Photoshop and Illustrator programme. They will create many designs, such as business cards, flyers etc. After the successful completion of the course, the students will have their own portfolio and they should be able to start a career in graphic design.

Acquired skills

  • Learn Photoshop and Illustrator practically by designing real-world projects
  • Create logo, flyers, business cards, web graphics and much more
  • Knowledge about the access to databases to use as resources for further development
  • Upon course completion the students will have a wide range of practical skills

General information

Course term: 205.08. - 16.08.

Available seats: 3

Price: 950 €

Category: Arts

Status: Few places left

Deadline: 30.06.2024


Graphic Design course should deal with the most common topics in the most commercial sphere of advertising and graphic design branch. Hopefully, students will learn how to approach different requests in graphic design and how to make successful visual communication.


Alina Shupikova


Prague City University

Art director


Alina Shupikov is an art director, graphic designer and visual artist. For most of her career, she has focused on creating visual identity systems, working with both print and digital applications. She has been involved as a co-lecturer at several design programs at Prague City University and is a co-host of a design initiative Ladies, Wine & Design. To get away from the screen, she paints, practises yoga and irregularly tries to learn to play the guitar.

Course outline

  1. Sketching and drawing - The most significant part of designing anything in graphics industry. Students do not need to be skilled in drawing, this part should teach them how to work with the beginning ideas. They will learn about design elements such as colour, line, shape, space, texture.
  2. Logo design - The part where ideas gets it's form and become the actual design for companies, services, or products, considering the importance of logo design in the visual image of a company.
  3. Typography - Students needs to know how to work with texts, fonts and basic principles of typography - it effects and even psychology used via typo to clients, selection of proper fonts with Corporate Identities or product designs. They are also exposed to technical and aesthetic issues and communicative abilities of typography as individual forms and as text.
  4. Product design - Lot of companies and services offers their own new products, students will learn how to approach to a product design, how to find a connection between company identity and product attributes. The topic is intended to provide awareness of the role of multiple functions in creating a new product
  5. Corporate identity - A brand is expressed in a system of tangible items that fuel the recognition of that brand. These items will typically have a strong identity that separates them or makes them stand out from the crowd of brands on the market. This part should connect all the exercises together to make a functional identity of a company (there will be a selection of various kinds of businesses). Final state will contain brand manual.

The course is ideal for beginners, employers, entrepreneurs as well as people in their designing skills. Based on the past experience half of the students have a strong passion for design however didn't get a chance yet to create anything touchable so far. The other half are students already immersed in designed with decent drawing and illustration skills but no significant digital graphics skills. The main focus is on Adobe Illustrator and Adobe Photoshop.

Course Gallery - students and the classroom + Matt

Created by students


You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.


  • attendance in class 15%
  • team assignment 40%
  • individual assignment 35%
  • exam 10% (optional, if required by home University)

Course time total 125 hours

  1. Course runs 2 weeks Monday to Friday 9:00-14:00
  2. Total time of in-class work = 50hours
  3. Preliminary assignment = 10hours
  4. Preparation = 65hours


Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Please note, after the 30th of April 2024 there will be a late enrollment fee charged in the amount of 50EUR on top of the course fee.

Terms and Conditions - Cancellation fees

Costs of living in Prague


For accommodation options, please visit the dedicated page


  • No need for a Computer (PC or Mac) with installed Adobe programs (Illustrator and Photoshop) - classroom is equipped with everything necessary
  • Soft pencils, pens and some papers they will use during designing - to be purchased by the student (taken to the Summer School or purchased on spot)


"Amazing experience! This program was exactly what I was looking for as it offered the perfect balance between class and fun activities/excursions to ensure that we experienced all that Prague has to offer. I took the digital graphics class and cannot believe how much I learned in only two weeks. Highly recommend this opportunity to meet some amazing people, form lasting friendships, explore an enchanting city, and learn new skills!"