Creative Storytelling and Creative Writing

“Tell me a story!” Something we all have heard or said so many times. As children, it is through stories we begin to learn how the world works – and that is why we are all so strongly attracted to them. Stories can invite us into an unthinkable reality, they help us learn from the past or even see the future, they offer archetypes of good and evil and can very well play with our imagination as well as logic. A good story can sell everything – not only does this apply to books and movies, but also to everything we do in our professional and personal life. We need a story to design a strong presentation, create an effective post for social media, manage an interview, deliver a business pitch or write an academic essay. While this course focuses on the importance of a story, we will mainly pay attention to the writer (his/her imagination, vocabulary, narrative styles, critical thinking, experience, dreams and memories) – YOU.

ACQUIRED SKILLS

  • Mastering the art of storytelling (“Show Don’t Tell” techniques)
  • Thinking imaginatively, creatively with an “outside the box” attitude
  • Writing for the audience with an ability to make them see your point of view
  • Selling your idea, concept or product through a variety of narrative tools and methods (presentation, advertisement, blog, CV, essay, public speech)
  • Enhancing your English vocabulary, composition and writing style

GENERAL INFORMATION

Course term: 
Available seats: 
Price: 
Category: 
Status: 
Deadline: 

20. 07. – 31. 07. 
7 
950 € 
Personal Development & Communication Skills 
Available 
30.04.2026  

Course term: 20. 07. – 31. 07. 
Available seats: 7 
Price: 950 €
Category: Personal Development & Communication Skills 
Status: Available 
Deadline: 30.04.2026 

DESCRIPTION

Whether your dream is to write a bestselling novel, design an award-winning advertisement, create inspiring content for your presentation or to simply capture stories from your own life, this course will help you adopt a variety of creative writing methods and narrative styles. Not only will you learn how to write, but also how to think outside the box and develop your imagination.

SCHEDULE


Day 1

Storytelling and Creative Writing (students will receive some homework before the class starts)

Day 2

The development of a story (main structure, set-up, characters, plot) + Why every story needs some drama (conflicts, problems, arguments and their solutions) - book writing perspective + the use of AI tools

Day 3

Applying storytelling to business presentations - by Zuzi Leskova

Day 4

The importance of a story (historical consequences and their current influence)

Day 5

Creative writing techniques (metaphor, hyperbole, oxymoron, plot twist, fiction versus nonfiction writing methods)

Day 6

Who, Why, Where and When (why you need more than a “what” in your story)

Day 7

Content and Copywriting from Business Perspective - by Katerina Wiesnerova

Day 8

Applying storytelling to online advertisements, social media and blog articles - Online Ads, Social Media, Content and Copywriting - by Katerina Wiesnerova

Day 9

Applying storytelling to academic essays (argumentative, factual, narrative essays)

Day 10

Presentation and discussion about your coursework (share a portfolio of your creative writing pieces with the class)
<span class="kurz-detail-output" data-field="lecturer_kurz" style="display: contents;">Martina<br>M. Arboleda & team</span>

LECTURER

Martina
M. Arboleda & team

Charles University 

Martina is a Czech writer, reviewer, travel blogger and copywriter with four belletristic books published. As a graduate from the Charles University, Pedagogical Faculty, in the field of English literature and linguistics and Czech literature and linguistics, she had been teaching English as a foreign language and Czech for foreigners at the UCT (University of Chemistry and Technology) in Prague for 10 years and working for various literary magazines. She was the chief editor of nenudtese.cz, a web portal focused on reviews of cultural events such as theater, opera, ballet, concerts etc. Currently, she dedicates her time to writing her fifth book, articles on her travel blog and for Jóga dnes yoga mazine and Hedvábná Stezka travel portal. Having lived in various countries worldwide, most recently Peru, she draws inspiration for her articles and literary characters from socio-cultural diversities and peculiarities. (https://www.martinamartinez.cz/)

+

PhDr. Zuzi Lešková, PhD

While creative copywriting, employer branding and public speaking have always been in the centre of her attention, Zuzi is simply obsessive about anything that has to do with communication. She has developed several branding campaigns for big corporations or smaller businesses, obtained a PhD in marketing communication at Victoria University in Melbourne, have been working as a leading lecturer of various communication classes at top universities both in Australia and the Czech Republic and she especially enjoys turning her current profession of a copywriter into a hobby (writing blogs and books because, as Zuzi puts it: “not only does it sound good to say it, it simply feels good to do it”).

+

Katerina Wiesnerova

Katerina is an experience Online marketing speacialist focused on content marketing – working for example for PrimaTV – second biggest private TV broadcast company in Czechia. She also used to teach Online Marketing course for us.

Course outline

COURSE GALLERY

CREDITS

You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.

ASSESSMENTS

– attendance in class 15%
– team assignment 40%
– individual assignment 35%
– exam 10% (optional, if required by home University)

COURSE TIME TOTAL 125 HOURS

– Course runs 2 weeks Monday to Friday 9:00-14:00
– Total time of in-class work = 50hours
– Preliminary assignment = 10hours
– Preparation = 65hours

PRICE

Course fee includes the course itself, application fee, study materials, afternoon/evening social activities and events, welcome and goodbye drink as part of the graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, public transportation ticket, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Please note, after the 30th of April 2026 there will be a late enrollment fee charged in the amount of 100EUR on top of the course fee.

Terms and Conditions – Cancellation fees

Costs of living in Prague

ACCOMMODATION

For accommodation options, please visit the dedicated page

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ANY QUESTIONS?

Feel free to contact our coordinator:

Andrea Josífková 
Coordinator

info@europeansummerschool.com
+420 777 879 192

Testimonials

Darko Mohammed Jaza

Human Resources

There is one word that describes ESS , GREAT! ESS is an exceptional school and the staff work perfectly together. The social activities are great, the cultural trips, to field trips and classes AMAZING! I will recommend to anyone to participate.

Student Andreas avatar

Andreas

From Conflict to Consensus: Negotiation Skills for Business and Politics

European Summer School helped me discover the best parts of Prague. The course was great, I learned many new things I will apply in both my studies as well my future life. The free time activities were also great with a combination of sightseeing and social events. I study at university, but European Summer School is the best school I went to so far. I will always remember my time in Prague thanks to the dedicated teachers, staff and classmates.

Sherilyn Lo Tam Loi

Advertising and PR

My time at the ESS has been an amazing experience. The Advertising and PR course was both educational and fun. I thoroughly enjoyed exploring Prague on my own and during the fun activities planned by the organization. I met a lot of really nice people and would definitely recommend ESS to everyone looking for a great time.

Salma Peter

Human Resources

The new friends... Czech cuisine... the city of Prague... and of course the Kozel (New favorite ?)!! I had an incredible summer experience! The course is a perfect blend of gaining knowledge while having fun and discovering the beautiful city! The program is so well organized, incredible after study activities, easy transportation, friendly team members. It'll be my fondest memory for a while and for that I say: Děkuji ? Highly recommended! ??


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