Entrepreneurship & New Venture Creation

ESS Course thumbnail Enterpreneurship & New Venture Creation

There are many reasons why someone might decide to start their own business and there are many aspects to starting a business - from getting ideas, evaluating them to getting from idea to launch and then running a business. Whether you're thinking of starting your own business or you're studying entrepreneurship at university, you will find this course highly useful and leave with a toolbox that will enable you to start your own business one day or advise others on starting a business.

Acquired skills

  • finding ideas for a business
  • evaluating business ideas
  • investigating markets and competitors
  • getting from idea to launch
  • promoting a business
  • running a business

General information

Course term: 227.07. - 07.08.

Free seats: 12

Price: 700 €

Category: Bussiness & Marketing

Status: Early Bird

Deadline: 30.04.2020

Description

There are many aspects to finding and evaluating business ideas, choosing a business idea that could be successful, getting from idea to launch and then running a business. This course covers the following topics:

  • Finding ideas for a business
  • Evaluating business ideas
  • Investigating markets and competitors
  • Getting from idea to launch
  • Promoting a business
  • Running a business

Lecturer

Lecturer Gilliian Pritchet avatar

Gillian Pritchett

CV

Prague College lecturer

Bio

Gillian has worked with business startups in Canada and Europe for over 15 years. She is also a business strategy and a marketing specialist. During her international business career, she worked for several international companies in senior management roles. For past few years, she has worked as a business advisor as well as teaching entrepreneurship, business strategy and marketing courses at universities such as McGill in Canada; The Hague University of Applied Sciences; The University of Economics in Prague. She has been teaching for European Summer School since 2015.

Course outline

ENTREPRENEURSHIP

  • Being an entrepreneur
  • Are entrepreneurs born? Can they be made?
  • Types of entrepreneurs
  • Characteristics of successful entrepreneurs
  • Why people start a business
  • Pathways to business (from scratch, acquisition, franchise, family business)

IDEATION

  • Where do ideas come from?

SCREENING OPPORTUNITIES - Overview

  • Is the idea relevant, profitable, sustainable, scaleable
  • Does anyone want to buy it?
  • Will it be profitable?
    • Start-up costs
    • Time to break even
  • Can you get the funding?
  • Is it scaleable?
  • Defining your sector
  • Investigating the macro-environment (PESTEL)
  • Exploring the market (Porters 5)
  • Competitors – identifying, analysing
  • Sizing a market

TYPES of BUSINESS MODELS

  • How will your business idea make money
  • Different types of biz model

POTENTIAL CLIENTS

  • Value proposition
  • Identify target clients
  • Profile target clients
  • Segmenting a market
  • Create a beachhead

SCREENING OPPORTUNITIES - Financials

  • Start-up costs
  • Time to break even
  • Can you get the funding

FINANCING A BUSINESS

  • Love money
  • Using credit cards
  • Getting bank loans
  • Venture Capital

BUSINESS PLANNING

  • Business plans
  • Do you really need a business plan?
  • Building a road map
  • Components of a business plan

EXIT PLANS / HARVESTING GETTING CLIENTS

  • Value proposition
  • Identify target clients
  • Profile target clients
  • Segmenting a market
  • Create a beachhead
  • Getting visibility & credibility

GETTING FROM IDEA TO LAUNCH

  • Have a road map
  • Name
  • Premises
  • Approvals
  • Website
  • Staff
  • Support

Course Gallery

Literature

  • Building Your Dream by Walter Good (2005 edition on amazon.com and 2014 edition on amazon.ca)
  • Small Business by Hiduke and Ryan (note all the tax and legal aspects are US focused. The last edition dates back to 2013)
  • Plus additional online articles, case studies, videos and other online content.

Credits

You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.

Assessments

  • attendance in class 15%
  • team assignment 40%
  • individual assignment 35%
  • exam 10%

Course time total 125 hours

  1. Total time of in-class work = 50hours
  2. Preliminary assignment = 10hours
  3. Preparation = 65hours

Price

Course fee includes the course itself, application fee, study materials, Prague public transportation ticket for 2 weeks, afternoon/evening social activities and events, welcome drink and goodbye graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Please note, after the 30th of April 2020 there will be a late enrollment fee charged in the amount of 50EUR on top of the course fee.

Terms and Conditions - Cancellation fees

Costs of living in Prague

Accommodation

For accommodation options, please visit the dedicated page

*Program/Course Outline is subject to change.

Prerequisites

  • B1 CEF absolute minimum, B2 and above strongly recommended
  • For students enrolled in a relevant bachelor’s course or students wishing to start their own business
  • A laptop will be needed