Entrepreneurship & New Venture Creation

ESS Course thumbnail Enterpreneurship & New Venture Creation

There are many reasons why someone might decide to start their own business and there are many aspects to starting a business - from getting ideas, evaluating them to getting from idea to launch and then running a business. Whether you're thinking of starting your own business or you're studying entrepreneurship at university, you will find this course highly useful and leave with a toolbox that will enable you to start your own business one day or advise others on starting a business.

Acquired skills

  • finding ideas for a business
  • evaluating business ideas
  • investigating markets and competitors
  • getting from idea to launch
  • promoting a business
  • running a business

General information

Course term: 227.07. - 07.08.

Free seats: 8

Price: 800 €

Category: Bussiness & Marketing

Status: Available

Deadline: 30.06.2020


There are many aspects to finding and evaluating business ideas, choosing a business idea that could be successful, getting from idea to launch and then running a business. This course covers the following topics:

  • Finding ideas for a business
  • Evaluating business ideas
  • Investigating markets and competitors
  • Getting from idea to launch
  • Promoting a business
  • Running a business


Lecturer Gilliian Pritchet avatar

Gillian Pritchett


Prague College lecturer


Gillian has worked with business startups in Canada and Europe for over 15 years. She is also a business strategy and a marketing specialist. During her international business career, she worked for several international companies in senior management roles. For past few years, she has worked as a business advisor as well as teaching entrepreneurship, business strategy and marketing courses at universities such as McGill in Canada; The Hague University of Applied Sciences; The University of Economics in Prague. She has been teaching for European Summer School since 2015.

Course outline


  • Being an entrepreneur
  • Are entrepreneurs born? Can they be made?
  • Types of entrepreneurs
  • Characteristics of successful entrepreneurs
  • Why people start a business
  • Pathways to business (from scratch, acquisition, franchise, family business)


  • Where do ideas come from?


  • Is the idea relevant, profitable, sustainable, scaleable
  • Does anyone want to buy it?
  • Will it be profitable?
    • Start-up costs
    • Time to break even
  • Can you get the funding?
  • Is it scaleable?
  • Defining your sector
  • Investigating the macro-environment (PESTEL)
  • Exploring the market (Porters 5)
  • Competitors – identifying, analysing
  • Sizing a market


  • How will your business idea make money
  • Different types of biz model


  • Value proposition
  • Identify target clients
  • Profile target clients
  • Segmenting a market
  • Create a beachhead


  • Start-up costs
  • Time to break even
  • Can you get the funding


  • Love money
  • Using credit cards
  • Getting bank loans
  • Venture Capital


  • Business plans
  • Do you really need a business plan?
  • Building a road map
  • Components of a business plan


  • Value proposition
  • Identify target clients
  • Profile target clients
  • Segmenting a market
  • Create a beachhead
  • Getting visibility & credibility


  • Have a road map
  • Name
  • Premises
  • Approvals
  • Website
  • Staff
  • Support

Course Gallery


  • Building Your Dream by Walter Good (2005 edition on amazon.com and 2014 edition on amazon.ca)
  • Small Business by Hiduke and Ryan (note all the tax and legal aspects are US focused. The last edition dates back to 2013)
  • Plus additional online articles, case studies, videos and other online content.


You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.


  • attendance in class 15%
  • team assignment 40%
  • individual assignment 35%
  • exam 10% (optional, if required by home University)

Course time total 125 hours

  1. Total time of in-class work = 50hours
  2. Preliminary assignment = 10hours
  3. Preparation = 65hours


Course fee includes the course itself, application fee, study materials, Prague public transportation ticket for 2 weeks, afternoon/evening social activities and events, welcome drink and goodbye graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Please note, after the 30th of April 2020 there will be a late enrollment fee charged in the amount of 50EUR on top of the course fee.

Online Alternative -we are fully prepared for an online version of the courses if the restrictions will still take place and your physical presence in Prague will not be possible. If this scenario will occur we will be refunding 200EUR as a discount for the online version of the courses.

COVID-19 Tests upon arrival to Prague you might be asked to take a COVID test to avoid quarantine or you will have to take the test before your departure to Prague at the airport. In that case, we have decided to contribute to the testing and reimburse you in the amount of 100,- EUR. More info here .

COVID-19 Cancellation fee - in case a particular course will be cancelled without an alternative course or the Summer school program will not be happening even in an ONLINE version due to Coronavirus in your country or in the Czech Republic, we will be refunding all amount so cancellation fee is 0,- EUR.

Terms and Conditions - Cancellation fees

Costs of living in Prague


For accommodation options, please visit the dedicated page

*Program/Course Outline is subject to change.


  • B1 CEF absolute minimum, B2 and above strongly recommended
  • For students enrolled in a relevant bachelor’s course or students wishing to start their own business
  • A laptop will be needed