Entrepreneurship & New Venture Creation

There are many reasons why someone decides to start their own business and there are many aspects to starting a business - from coming up with ideas, evaluating them, planning a business start-up, launching and then running a business. The student have to decide how to design a product, how to differentiate the business from competitors, and how to hire and manage staff. Whether you're thinking of starting a business or you're studying business at a university, you will surely find this course highly useful and practical.

Acquired skills

  • To create a solid foundation for further studies in the business area
  • Ability to apply gained insights directly to own budding business ventures

General information

Course term: 229.07. - 09.08.

Free seats: 7

Price: 800 €

Category: Bussiness & Marketing

Status: Available

Deadline: 30.04.2019

Description

There are many aspects to starting a business from coming up with ideas, evaluating them, planning a business start-up, launching and then running a business. This course gives a comprehensive overview of all of these and dives deeper into the following aspects:

  • Entrepreneurship
  • Ideation
  • Analysing a Sector
  • Types of Business Models
  • Screening Opportunities
  • Getting Clients
  • Business Plans
  • Financing a Business
  • Exit Plans / Harvesting
  • Getting From Idea To Launch
  • Entrepreneurial Challenges

Lecturer

Giliian Pritchett

CV

Bio

Mrs. Pritchett is a highly experienced teacher and marketing manager. During her business career she worked for several international companies in both middle and top management positions. Eventually, she moved into the educational sector, having taught at different universities in Canada, Great Britain, and the Czech Republic, she was also responsible for introducing new courses and improving the quality of education.

Course outline

ENTREPRENEURSHIP

  • Being an entrepreneur
  • Are entrepreneurs born? Can they be made?
  • Types of entrepreneurs
  • Characteristics of successful entrepreneurs
  • Why people start a business
  • Pathways to business (from scratch, acquisition, franchise, family business)

IDEATION

  • Where do ideas come from?

SCREENING OPPORTUNITIES - Overview

  • Is the idea relevant, profitable, sustainable, scaleable
  • Does anyone want to buy it?
  • Will it be profitable?
    • Start-up costs
    • Time to break even
  • Can you get the funding?
  • Is it scaleable?
  • Defining your sector
  • Investigating the macro-environment (PESTEL)
  • Exploring the market (Porters 5)
  • Competitors – identifying, analysing
  • Sizing a market

TYPES of BUSINESS MODELS

  • How will your business idea make money
  • Different types of biz model

POTENTIAL CLIENTS

  • Value proposition
  • Identify target clients
  • Profile target clients
  • Segmenting a market
  • Create a beachhead

SCREENING OPPORTUNITIES - Financials

  • Start-up costs
  • Time to break even
  • Can you get the funding

FINANCING A BUSINESS

  • Love money
  • Using credit cards
  • Getting bank loans
  • Venture Capital

BUSINESS PLANNING

  • Business plans
  • Do you really need a business plan?
  • Building a road map
  • Components of a business plan

EXIT PLANS / HARVESTING GETTING CLIENTS

  • Value proposition
  • Identify target clients
  • Profile target clients
  • Segmenting a market
  • Create a beachhead
  • Getting visibility & credibility

GETTING FROM IDEA TO LAUNCH

  • Have a road map
  • Name
  • Premises
  • Approvals
  • Website
  • Staff
  • Support

Credits

You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.

Assessments

  • attendance in class 15%
  • team assignment 40%
  • individual assignment 35%
  • exam 10%

Course time total 125 hours

  1. Total time of in-class work = 50hours
  2. Preliminary assignment = 10hours
  3. Preparation = 65hours

Price

Course fee includes the application fee, study materials, Prague public transportation ticket for 2 weeks, afternoon/evening social activities and events, welcome drink and goodbye graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, extra activities (such as trips outside town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Accommodation

For accommodation options, please visit the dedicated page

*Program/Course Outline is subject to change.

Prerequisites

  • B1 CEF absolute minimum, B2 and above strongly recommended
  • For students enrolled in a relevant bachelor’s course or students wishing to start their own business
  • A laptop will be needed