Doing Business in Asia (ON CAMPUS)

This course is designed to provide an overview of various aspects of doing business in China, South Korea and Japan. The course is broadly divided into three parts. The first part of the course is defining international business. The second parts deals with business context and business management. These two parts provide the overview the macro environment economies of China, South Korea and Japan, including the economy and culture that affect business and management practices in each country. The third part emphasizes on the practical aspects of doing business in China, South Korea and Japan- business opportunities and challenges facing foreign companies and business and management practices. Additionally, the course seeks to equip students with necessary managerial skills to deal successfully with the specific challenges of Asian business environments through simulation exercises and cases as well as interactive discussions.

Acquired skills

  • identify the characteristics of successful business in Asian countries
  • develop a “business sense” in the solution of practical business problems in Asian settings
  • obtain an understanding of local markets in Asia
  • get a sense of adaptability and cultural understanding in Asia

General information

Course term: 126.07. - 06.08.

Free seats: 7

Price: 800 €

Category: Bussiness & Marketing

Status: Available

Deadline: 30.04.2021

Description

During the lectures, students are expected to actively participate by responding to questions and by sharing their perspectives on the topics or cases discussed in class. Case studies based on teaching cases or newspaper/magazine articles (eBay, Google, Mattel, GM, McDonald's etc in China; Fujitsu, Wal-Mart, BASF etc in South Korea; Wendy's, Carrefour, Schindler etc in Japan; ) are used to train students to critically understand business and management practices in the region.

Schedule

  • Day 1International business and management.
  • Day 2Society and cultural values in business- China, South Korea and Japan.
  • Day 3Doing business in China: basis economic history and a current economic situation; leadership and management style; human resource management practices; personal relationships and business; negotiation process; marketing
  • Day 4Doing business in China: challenges and solutions for doing business; key drivers and motivators of local partners; practical steps and logic to establish business presence (entering the market; establishing the presence; business opportunities; taxation; transportation; negotiation etc.), local and international logistics. Cases - eBay, Google, Mattel, GM, McDonald's.
  • Day 5Doing business in South Korea: basis economic history and a current economic situation; leadership and management style; human resource management practices; personal relationships and business; negotiation process; marketing;
  • Day 6Doing business in South Korea: challenges and solutions for doing business; key drivers and motivators of local partners; practical steps and logic to establish business presence (entering the market; establishing the presence; business opportunities; taxation; transportation; negotiation etc.), local and international logistics. Cases - Fujitsu, Wal-Mart, BASF.
  • Day 7Doing business in Japan: basis economic history and a current economic situation; leadership and management style; human resource management practices; personal relationships and business; negotiation process; marketing
  • Day 8Doing business in Japan: challenges and solutions for doing business; key drivers and motivators of local partners; practical steps and logic to establish business presence (entering the market; establishing the presence; business opportunities; taxation; transportation; negotiation etc.), local and international logistics. Cases - Wendy's, Carrefour, Schindler.
  • Day 9General overview of doing business in Southeast Asia
  • Day 10General overview of doing business in Southeast Asia. The final group presentations

Course is running: Monday - Friday, 9:00 - 14:00

Lecturer

Sergei Shaposhnikov

CV

Lomonosov Moscow State University Business School

Counsellor and Lecturer

Bio

Sergei has after 10 years spent in Asia an extensive experience of conducting research and consulting projects for Russian and international companies (mostly Asian companies) and non-commercial organisations. He is actively involved in international projects (as an organizer, coordinator, speaker, academic committee and jury member) of the LMU Business School - an organizer and lecturer of study trips to Japan for graduate students; a research adviser for undergraduate and graduate research projects etc.

Sergei Shaposhnikov is an Associate professor of Lomonosov Moscow State University Business School (Russia) and has a teaching and research experience at various international institutions such as MSU BS, National Research University Higher School of Economics (Russia), Hiroshima City University (Japan), St. Petersburg State University (Russia), United Nations Institute for Training and Research (UNITAR) Hiroshima Office (Japan) etc.

In this course, he will share with you his experience in international business and Asian business management and cultures.

Course outline

Literature

A set of relevant textbooks chapters and articles will be sent students in advance.

Group Work

Each student will be involved into a group work to prepare a presentation on aspects of doing business in Asia. Students will analyze a country, an industry, a company (domestic/foreign) in Asia through case studies. The purpose is to develop additional expertise in a country, an industry in a country, and a company in a country within Asia.

Credits

You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.

Assessments

  • attendance in class 15%
  • team assignment 40%
  • individual assignment 35%
  • exam 10% (optional, if required by home University)

Course time total 125 hours

  1. Total time of in-class work = 50hours
  2. Preliminary assignment = 10hours
  3. Preparation = 65hours

Price

Course fee includes the course itself, application fee, study materials, Prague public transportation ticket for 2 weeks, afternoon/evening social activities and events, welcome drink and goodbye graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Please note, after the 30th of April 2021 there will be a late enrollment fee charged in the amount of 50EUR on top of the course fee.

COVID-19 Tests upon arrival to Prague you might be asked to take a COVID test to avoid quarantine or you will have to take the test before your departure to Prague at the airport. In that case, we have decided to contribute to the testing and reimburse you in the amount of 100,- EUR. More info here .

COVID-19 Cancellation fee - in case a particular course will be cancelled without an alternative course or the Summer school program will not be happening even in an ONLINE version due to Coronavirus in your country or in the Czech Republic, we will be refunding all amount so cancellation fee is 0,- EUR.

Terms and Conditions - Cancellation fees

Costs of living in Prague

Accommodation

For accommodation options, please visit the dedicated page

*Program/Course Outline is subject to change.

Prerequisites

  • B1 CEF absolute minimum, B2 and above strongly recommended
  • For students enrolled in a relevant bachelor’s course or students wishing to start their own business
  • Students should have some business management background