Designing Digital Products: UX/UI

Designing a digital product is a complex discipline. Designers have to move beyond the pixels and use varieties of methods in order to explore and address problems of nowadays world. This course is going to help you build a designers craftsmanship.

Acquired skills

  • Understanding phases and methods of design thinking
  • Being able to turn ideas into a design concept
  • Prototyping on different levels of fidelity in order to make ideas tangible
  • Validate ideas before proposing a solution

General information

Course term: 229.07. - 09.08.

Free seats: 10

Price: 800 €

Category: Bussiness & Marketing

Status: Available

Deadline: 30.04.2019


You're going to experience a master class every day. Each day is going to be dedicated to the different design methods and exercises where you'll learn through learning by doing. This course is followed by Design Thinking bootcamp. The bootcamp is dedicated to the use of the Design thinking methodology on a real project to strengthen skills like collaboration, uncertainty, iterations and critical thinking.


  • Day 1What's digital design?
  • Day 2Ideation techniques
  • Day 3Ideation techniques
  • Day 4From LoFi to HiFi - Prototyping with user-testing
  • Day 5From LoFi to HiFi - Prototyping with user-testing
  • Day 6From LoFi to HiFi - Prototyping with user-testing
  • Day 7From LoFi to HiFi - Prototyping with user-testing
  • Day 8From LoFi to HiFi - Prototyping with user-testing
  • Day 9Communication and presentation
  • Day 10The role of a portfolio in designers life

Course is running: Monday - Friday, 9:00 - 14:00, for more information, see the syllabus here.


Petr Kozlik



Petr Kozlik is a multidisciplinary designer with experiences from the US and Europe. As a designer, he prefers to focus on meaning before aesthetics and explore the powerful combination of design and technology with keeping human beings in the first place.

He experienced fields as fin-tech, e-retail, digital marketing, education together with several startups and agencies. He works as a product designer in and stands behind the 2FRESH academy in Prague. He holds a master's degree in Interaction design at Malmö University, where he was able to connect dots between multidisciplinary experiences and explore the power of teamwork. Mr. Kozlik has been teaching for European Summer School since 2016.

Course outline

The maximum number of points is 100. Each day a student can receive maximum 10 points including 2 points for attendance and 8 points based on practice.



You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.


  • attendance in class 15%
  • team assignment 40%
  • individual assignment 35%
  • exam 10%

Course time total 125 hours

  1. Total time of in-class work = 50hours
  2. Preliminary assignment = 10hours
  3. Preparation = 65hours


Course fee includes the application fee, study materials, Prague public transportation ticket for 2 weeks, afternoon/evening social activities and events, welcome drink and goodbye graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, extra activities (such as trips outside town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.


For accommodation options, please visit the dedicated page

*Program/Course Outline is subject to change.


  • Notebook - dotted or squared, pencils, markers, post-its
  • Laptop (MAC/PC), smartphone with the Internet connection
  • B1-B2 English