Designing Digital Products: UX/UI

Course thumbnail Designing digital products

Designing a digital product is a complex discipline. In this course, we will focus on the basics of user experience and interface design. You will learn several methods, principles and approaches that help you to move beyond pixels and narrow your career to the world-leading companies. You don't have to be an IT expert to learn the way you should look at the digital products from the user perspective and you don't have to be a designer to start working as a UX specialist.

Acquired skills

  • Understanding phases and methods used for UX/UI design
  • Turning ideas into a design concept
  • Prototyping on different levels of fidelity in order to make ideas tangible for any digital project as mobile or web apps
  • Validate ideas before proposing a solution

General information

Course term: 229.07. - 09.08.

Free seats: 6

Price: 800 €

Category: Bussiness & Marketing

Status: Closed

Deadline: 31.07.2019


You're going to experience a master class together with a workshop every day. Each day is going to be dedicated to the different design methods and exercises where you'll learn through learning by doing. No matter if you are an absolute beginner or skilled designer, the depth and width of gained knowledge will be based on your own pace.

This course is followed by Design Thinking Bootcamp. The Bootcamp is dedicated to the use of the Design thinking methodology on a real project to strengthen skills like collaboration, uncertainty, iterations and critical thinking. Joining both courses is recommended because The Designing digital products course helps you to gain a craft where the Design thinking Bootcamp deals with philosophy and collaboration.


  • Day 1Lecture: What's digital design? Exploring and understanding the complexity of digital design and how influence a world around us / Practice: - Defining individual study plan for the following 10 days - Experiencing ethnography techniques in practice with focus on mystery shopping or shadowing
  • Day 2Lecture: Evaluating and Ideating / Practice: - Defining insights & challenges - understanding the real nature of problems - Brainstorming techniques to become truly creative - Sketching and storyboarding in order to communicate your ideas visually - Moodboards - to synchronize on aesthetics direction
  • Day 3Lecture: From LoFi to HiFi - Prototyping with user-testing
  • Day 4From LoFi to HiFi - Prototyping with user-testing - User interface elements and their reason on screen
  • Day 5From LoFi to HiFi - Prototyping with user-testing - Prototyping approaches and outcomes for not only a screen-based experience
  • Day 6From LoFi to HiFi - Prototyping with user-testing - Color theory, Typography & Grids
  • Day 7From LoFi to HiFi - Prototyping with user-testing - Designing for Mobile, Web, Automotive or Wearables
  • Day 8From LoFi to HiFi - Prototyping with user-testing - User testing to validate ideas quickly
  • Day 9Communication and presentation / Practice: - Building a sales pitch for varieties of audiences
  • Day 10The role of a portfolio in designers life / Practice: - Wrapping up a whole week and creating a case study out of the activities for the portfolio

Course is running: Monday - Friday, 9:00 - 14:00

Download Syllabus


Lecturer avatar Petr Kozlík

Petr Kozlik



Petr Kozlik is a multidisciplinary designer with experiences from the US and Europe. As a designer, he prefers to focus on meaning before aesthetics and explore the powerful combination of design and technology with keeping human beings in the first place.

He experienced fields as fin-tech, e-retail, digital marketing, education together with several startups and agencies. He works as a product designer in and stands behind the 2FRESH academy in Prague. He holds a master's degree in Interaction design at Malmö University, where he was able to connect dots between multidisciplinary experiences and explore the power of teamwork. Mr. Kozlik has been teaching for European Summer School since 2016.

Course outline

The maximum number of points is 100. Each day a student can receive maximum 10 points including 2 points for attendance and 8 points based on practice.



You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.


  • attendance in class 15%
  • team assignment 40%
  • individual assignment 35%
  • exam 10%

Course time total 125 hours

  1. Total time of in-class work = 50hours
  2. Preliminary assignment = 10hours
  3. Preparation = 65hours


Course fee includes the course itself, application fee, study materials, Prague public transportation ticket for 2 weeks, afternoon/evening social activities and events, welcome drink and goodbye graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, extra activities (such as trips outside of town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Please note, after the 30th of April 2019 there will be a late enrollment fee charged in the amount of 50EUR on top of the course fee.

Terms and Conditions - Cancellation fees

Costs of living in Prague


For accommodation options, please visit the dedicated page

*Program/Course Outline is subject to change.


  • No pre-knowledge required
  • Laptop (MAC/PC)
  • B1-B2 English
  • All software used in the course is free or has a demo version