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Entrepreneurship & New Venture Creation

There are many reasons why someone decides to start their own business – they may be a born entrepreneur their head swimming with business ideas or they may need to start a business as the only way to have an income. There are many aspects to starting a business from coming up with ideas, evaluating them, planning a business start-up, launching and then running a business. You often have to deal with lack of finance, perhaps insufficient experience and many other issues. You have to decide how to design your product, how to differentiate your business from competitors, and how to hire and manage staff. Whether you’re thinking of starting a business or you’re studying business at a university, you will surely find this course highly useful and practical.

Course Fee: 725€

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Category: 1 17. 7. - 28. 7. O Online Marketing and Business Development

Course description

Tutor

Gillian Pritchett

Prague College lecturer
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Mrs. Pritchett is a highly experienced teacher and marketing manager. During her business career she worked for several international companies in both middle and top management positions. Eventually, she moved into the educational sector, having taught at different universities in Canada, Great Britain, and the Czech Republic, she was also responsible for introducing new courses and improving the quality of education.
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Description

There are many aspects to starting a business from coming up with ideas, evaluating them, planning a business start-up, launching and then running a business. This course gives a comprehensive overview of all of these and dives deeper into the following aspects:

  • Entrepreneurship
  • Ideation
  • Analysing a Sector
  • Types of Business Models
  • Screening Opportunities
  • Getting Clients
  • Business Plans
  • Financing a Business
  • Exit Plans / Harvesting
  • Getting From Idea To Launch
  • Entrepreneurial Challenges

Schedule: Monday - Friday, 9:00 - 14:00

Credits: You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.

Price: Course fee includes the application fee, study materials and afternoon / evening social activities and events, welcome and goodbye drink. Other expenses, such as transportation, meals, accommodation, insurance, personal expenses, extra activities (such as trips outside town, entrance fees, some of the sport activities and rentals), and required equipment (i.e. personal laptop) are not included in the price.

Accommodation: For accommodation options, please visit the dedicated page here.
References
To be updated
Skills

Instead of going back to standard case studies from Microsoft and GE, this course looks at various small businesses in large and small markets in order to uncover the fundamentals that every entrepreneur or small business owner needs to know.

Through examinations of key strategic decisions taken at a number of real, successful small businesses, the learners will be creating a solid foundation for further studies in business, or will be able to apply these insights directly to their own budding business ventures

Prerequisites

B1 CEF absolute minimum, B2 and above strongly recommended
For students enrolled in a relevant bachelor’s course or students wishing to start their own businesses.
A laptop will be needed.

Syllabus
ENTREPRENEURSHIP
  • Being an entrepreneur
  • Are entrepreneurs born? Can they be made?
  • Types of entrepreneurs
  • Characteristics of successful entrepreneurs
  • Why people start a business
  • Pathways to business (from scratch, acquisition, franchise, family business)
IDEATION
  • Where do ideas come from?
SCREENING OPPORTUNITIES - Overview
  • Is the idea relevant, profitable, sustainable, scaleable
  • Does anyone want to buy it?
  • Will it be profitable?
    • Start-up costs
    • Time to break even
  • Can you get the funding?
  • Is it scaleable?
  • Defining your sector
  • Investigating the macro-environment (PESTEL)
  • Exploring the market (Porters 5)
  • Competitors – identifying, analysing
  • Sizing a market
TYPES of BUSINESS MODELS
  • How will your business idea make money
  • Different types of biz model
POTENTIAL CLIENTS
  • Value proposition
  • Identify target clients
  • Profile target clients
  • Segmenting a market
  • Create a beachhead
SCREENING OPPORTUNITIES - Financials
  • Start-up costs
  • Time to break even
  • Can you get the funding
FINANCING A BUSINESS
  • Love money
  • Using credit cards
  • Getting bank loans
  • Venture Capital
BUSINESS PLANNING
  • Business plans
  • Do you really need a business plan?
  • Building a road map
  • Components of a business plan
EXIT PLANS / HARVESTING GETTING CLIENTS
  • Value proposition
  • Identify target clients
  • Profile target clients
  • Segmenting a market
  • Create a beachhead
  • Getting visibility & credibility
GETTING FROM IDEA TO LAUNCH
  • Have a road map
  • Name
  • Premises
  • Approvals
  • Website
  • Staff
  • Support
Do you have any questions? Let us know!

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