Social entrepreneurship

Course Fee: 750€

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Category: 13.8. - 24.8. O Online Marketing and Business Development

Course description


Jacques Bazen

Lecturer at Saxion University of Applied Sciences
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Jacques Bazen is lecturer in Entrepreneurship and International Economics at Saxion University of Applied Sciences in The Netherlands and the business school of Lomonosov Moscow State University in Russia. Besides lecturing, he is involved in several cooperation programs between The Netherlands and Central-Eastern Europe both on university and business projects. Furthermore, for the last ten years, he worked as a coach for students who would like to start their own business. In this course, he will provide you as participant with a thorough knowledge base as well as practical guidance to help you on your quest to become a social entrepreneur or as entrepreneurial manager of Corporate Social Responsibility projects within existing organizations.


The objective of this course is to offer an introduction to the subject of social entrepreneurship both in theory as well as in practice in helping participants to move forward with developing their own ideas for a social enterprise. Social entrepreneurship is a study field growing in importance, and allows (future) entrepreneurs to develop business methods in order to work on societal and environmental challenges, which they encounter. It is aimed at questions in society that mainstream business cannot or does not want to occupy itself with, and can have a great potential impact on the regions and countries where such social entrepreneurs choose to operate their businesses. This course provides participants with both knowledge and skills to establish their own social enterprise, or to operate within established companies on corporate social responsibility projects. There is also attention for forms of social “intrapreneurship”, in terms of developing Corporate Social Responsibility (CSR) strategies within existing companies. It consists of a mixture of lectures, guest-lectures, case studies about social enterprises and practical work on one’s own ideas.


Class attendance & participation in class activities 20%

Homework assignment (First business concept) 30%

Final presentation & elevator pitch 50%

Textbooks used in the course

During the course, two textbooks are used to gain a more complete understanding of the concept of social entrepreneurship and how social entrepreneurs work in practice.

David Bornstein (2007), How to Change the World: Social Entrepreneurs and the Power of New Ideas

Yunus, M. (2010), Building Social Business: The New Kind of Capitalism that Serves Humanity's Most Pressing Needs

To be announced.
  1. Introduce participants to the theory and practice of social entrepreneurship.
  2. Understanding the potential of social entrepreneurship as a model of change in society.
  3. Understanding the role and characteristics of the “social entrepreneur” him/herself.
  4. Developing skills to assess existing organization’s strategies, and understand challenges and barriers, but also opportunities, in order to help these businesses with establishing a viable CSR strategy.
  5. Developing an entrepreneurial mind-set, in order to start one’s own business

There are no formal prerequisites for this course. It is helpful to have some basic knowledge about management and/or entrepreneurship. Having a business idea for a social enterprise is advisable but not compulsory.


Day 1 – Introduction to the programme of the course

Theoretical part
  • Understanding of the global social problems: inspiration for social entrepreneurship.
  • What kind of businesses fall within the social entrepreneurship domain?
  • Ideas about Social Innovation: the experience of Western and Eastern Europe: best practices
  • The Quadruple Helix as society development model
  • How to identify an opportunity for yourself?

Practical block/Homework assignment

  • Introduction within the team and doing personal interviews to get to know each other better
  • “My social enterprise idea”… What is the problem in society that I would like to solve? Prepare a 500 words introduction about the problem that you observe and want to do something about.

Day 2 – The person of the social entrepreneur

Theoretical part

  • Who is the “Social Entrepreneur”: What skills and needs does he/she have?
  • From idea to start up project: steps to work from problem to solution
  • Ideas about Social Innovation: the experience of Western and Eastern Europe: best practices
  • Social intrapreneurship: Being involved in CSR projects in existing organizations.

Practical block/Homework assignment

  • Make a mind-map about your Social Entrepreneurship project idea, which as much as possible aspects of it

Day 3 – Designing your business model

Theoretical part

  • Designing the layout of your social enterprise: Osterwalder’s Business Model Canvas
  • Investing in a social enterprise start-up: Why would one invest?
  • For profit business models in social enterprises, does that exist? And if so, how?
  • Finding financial resources: how to choose and how to spend

Practical block/Homework assignment

  • Develop at least three alternative business models, with the business model canvas template

Day 4 – Stakeholder analysis & communication

Theoretical part

  • Stakeholders: Who are the persons / organizations that have a direct interest in my enterprise?
  • The wider society as environment of the enterprise: In which specific system do I live/work?
  • Communication and working with stakeholders in the field of social entrepreneurship

Practical block/Homework assignment

  • Social contribution: how to measure and show to investors. Think about a communication plan.

Day 5 – International / Cross-cultural projects

Theoretical part

  • Intercultural communication, within your own country or international

Practical block/Homework assignment

  • Creating “problem interviews”
  • Putting down a first business concept (containing a 500 words introduction, a business model canvas and a first version of a communication plan with stakeholders), to be handed in after the weekend.

Day 6 - Marketing in Social Entrepreneurship

Theoretical part

  • Marketing research in Social Entrepreneurship
  • Role of social media in social projects

Practical block/Homework assignment

  • Interviewing potential customers: Testing of the project idea

Day 7 - Leading a team & Risk management

Theoretical part

  • Risk management in Social Entrepreneurship
  • Introduction to Teamwork & Leadership

Practical block/Homework assignment

  • Making a risk analysis of your social enterprise & develop strategies to mitigate risks
  • You as a leader: doing a leadership style test (based on Myers-Briggs)

Day 8 – Fundraising

Theoretical part

  • Fundraising and crowdsourcing
  • Public presentations and PR strategies

Practical block/Homework assignment

  • Presenting your idea: Personal elevator pitch about your project
  • Personal assignment: Storytelling about the project

Day 9 - Case study in providing non-financial information

Theoretical part

  • Time-management in Social Projects
  • Scaling the enterprise: Getting (exponentially) more impact on society with your resources

Practical block/Homework assignment

  • Personal assignment: Diagram Gantt
  • Developing a final presentation about all aspects of your social enterprise project

Day 10 – Group project II

Theoretical part

  • The next step… Developing your business: growth strategies for the first years

Practical block/Homework assignment

  • Final presentation of your personal social enterprise project
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