As the globalized world shifts towards further digitalization and the generation of ‘’millennials’’ becomes more economically active, the marketing methods have to change as well. In this course, you will learn everything about modern trends in marketing, and how to utilize them to your benefit. You can look forward to gain insight into such marketing tools as quality content marketing, youtubering, peer influencing, viral and guerilla marketing, and many more.
Category: 1 17. 7. - 28. 7. O Online Marketing and Business Development
University of New York in Prague lecturer
Mr Pattison is an excelent proffesional and academician with experience from both the USA and many European countries. He is running his own consultancy and marketing company, and he used to work for the company giant 3M. In almost 8 years of his lecturer career he was responsible for Corporate Programs at the University of New York in Prague, Tirana and Belgrade, and tought as well at the LaSalle and Pittsburgh Universities in the USA.
Download tutor's CV in PDF Linkedin Profile
This course will provide students with a broad understanding of the business economics
underlying the rapidly changing media business and also a more focused understanding of how to apply marketing principles and concepts to media as a product to be sold and marketed to consumers and to other businesses. Students will learn how media is measured and how to use media and market research as a marketing tool for advertising sales and audience development. They will be able to develop an integrated marketing plan using a wide variety of media that will take a comprehensive approach to a marketing challenge.
Developing plans and strategies for marketing today is the most challenging it has ever been. There is an incredible and increasing choice of interactive devices, platforms and channels that potential customers use from smartphones and tablets to social networks and search engines. Investment in traditional channels such as TV, Print and Radio is declining, but they remain an essential part of integrated campaigns for many businesses.
Schedule: Monday - Friday, 9:00 - 14:00
Credits: You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.
Price: Course fee includes the application fee, study materials and afternoon / evening social activities and events, welcome and goodbye drink. Other expenses, such as transportation, meals, accommodation, insurance, personal expenses, extra activities (such as trips outside town, entrance fees, some of the sport activities and rentals), and required equipment (i.e. personal laptop) are not included in the price.
Accommodation: For accommodation options, please visit the dedicated page here.
This course is new to our Summer school course selection. However the lecturer has years of experience in the field.
After completion of the course, the student should be able to:
Understand the principles behind guerrilla and viral marketing
Have a basic understanding of creative thinking, people skills and intercultural management
Develop a marketing strategy/plan
Social Media Marketing
Content Marketing, Google and Advertising
B1 CEF absolute minimum, B2 and above strongly recommended
A laptop will be needed
Basic knowledge of Marketing recommended
You can look forward to meeting and discuss the course topics with several guest speakers such as a CEO of Mediatel, Head of Marketing for Havas and social media manager.
“You apply for a course, in my case Online Marketing, and you get a lifetime experience. It´s not only the knowledge you gain, it´s the people your meet and the friends you make, the ambitious teachers and caring organizing team you get to know, it´s the spirit of an international summer school that makes these two weeks truly amazing.”
Andrea, Slovakia – Fundamentals of Marketing
“Besides lot of information in Marketing which helped me to improve my marketing skills, I met lot of nice and lovely people around whole world. Cultural mix in Summer School was amazing it was 30 nationalities there! I gained unforgettable experience during summer school in Split. It was lot of fun, many activities and city Split is wonderful! There was always what to do – morning swimming, exercise, learning, city exploring, sightseeing, barbecue, volleyball, and other activities 🙂 Big thanks!”
Marine, Armenia – Personal and Professional Development
“ESS brings together people not afraid of engaging in something completely different from what they’re used to doing back home. It’s a great way to meet and interact with young people representing different cultures and as such – a definite opportunity to spend quite possibly the best couple of weeks in your life if you’re curious, enthusiastic and open to new experiences. Also, Prague is absolutely amazing!”