Designing Digital Products: UX/UI

Course Date: 29.7. - 9.8.

Designing a digital product is a complex discipline. Designers have to move beyond the pixels and use varieties of methods in order to explore and address problems of nowadays world. The course is going to help you build a designers craftsmanship. You’re going to experience a master class every day. Each day is going to be dedicated to the different design methods and exercises where you’ll learn through learning by doing. This course is followed by Design Thinking bootcamp. The bootcamp is dedicated to the use of the Design thinking methodology on a real project to strengthen skills like collaboration, uncertainty, iterations and critical thinking.

Course Fee: 800€


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Category: B Business & Professional Development

Course description


Petr Kozlik

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Petr Kozlik is a multidisciplinary designer with experiences from US and Europe. As a designer, he prefers to focus on meaning before aesthetics and explore the powerful combination of design and technology with keeping human beings in the first place. He experienced fields as fin-tech, e-retail, digital marketing, education together with several startups and agencies. He works as a product designer in Seznam.cz and stands behind the 2FRESH academy in Prague. He holds a master's degree in Interaction design at Malmö University, where he was able to connect dots between multidisciplinary experiences and explore the power of a team work.

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  • Understanding phases and methods of design thinking
  • Being able to turn ideas into a design concept
  • Prototyping on different levels of fidelity in order to make ideas tangible
  • Validate ideas before proposing a solution
  • Notebook - dotted or squared, pencils, markers, post-its
  • Laptop (MAC/PC), smartphone with the Internet connection
  • B1-B2 English
Course outline

1st week:

Day 1

Lecture: What's digital design?

Practice: Defining individual study plan for the following 10 days and experiencing ethnography techniques

Day 2 & 3

Lecture: Ideation techniques

Practice: Defining insights & challenges, brainstorming techniques & creating concepts

Day 4 & 5 & 6 & 7 & 8

Lecture: From LoFi to HiFi - Prototyping with user-testing

Practice: Experimenting on various level of fidelity and building paper & video prototypes, wireframes, visually designed prototype and animations

Day 9

Lecture: Communication and presentation

Practice: Building a sales pitch

Day 10

Lecture: The role of a portfolio in designers life

Practice: Wrapping up a whole week and creating a case study out of the activities for the portfolio


The maximum number of points is 100. Each day a student can receive maximum 10 points including 2 points for attendance and 8 points based on practice.


Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design
Thoughtful Interaction Design, A Design Perspective on Information Technology
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
Designing for the Digital Age: How to Create Human-Centered Products and Services
About Face 3: The Essentials of Interaction Design
The Design of Everyday Things
Designing Interactions
Sketching User Experiences: Getting the Design Right and the Right Design
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