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Design Thinking

If you ask most people about the word “design”, they will most probably think about visual aesthetic of various objects. However, one of the most progressive and modern fields is the one of “design thinking”, which doesn’t focus on the visual traits, but rather on interactions of people with systems, organizations, products or services. This approach is becoming increasingly important in marketing, business and product management, as well as other fields. Join the course of Design Thinking at European Summer School and unlock your creativity, non-conventional approach, insight, strategic thinking, and other skills needed to become a true design thinker.

Course Fee: 725€

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Category: 1 17. 7. - 28. 7. A Arts

Course description

Tutor

Petr Kozlik

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Petr Kozlik is a multidisciplinary designer with experiences from US and Europe. As a designer, he prefers to focus on meaning before aesthetics and explore the powerful combination of design and technology with keeping human beings in the first place. He experienced fields as fin-tech, e-retail, digital marketing, education together with several startups and agencies. He works as a product designer in Seznam.cz and stands behind the 2FRESH academy in Prague. He holds a master's degree in Interaction design at Malmö University, where he was able to connect dots between multidisciplinary experiences and explore the power of a team work.

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Description

Design is not what we see around us every day. Amazing smartphones, shoes or furniture are results of a process which represents the real nature of design. Design Thinking is one of them and represents a mindset, set of methodologies or framework to tackle complex problems. The Design Thinking Bootcamp will help you to understand context, get valuable insights, come with innovative ideas, experience the power of quick iterations and handle the struggles of launching a product or service.

You will become researcher, strategist, storyteller, designer, developer and entrepreneur during two weeks. This course is going to be focused rather on practice than theory and reflects all elements of a Learning by doing methodology. All work is going to happen in teams through discussion and mentoring in a casual style of teaching.

Schedule: Monday - Friday, 9:00 - 14:00

Credits: You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.

Price: Course fee includes the application fee, study materials and afternoon / evening social activities and events, welcome and goodbye drink. Other expenses, such as transportation, meals, accommodation, insurance, personal expenses, extra activities (such as trips outside town, entrance fees, some of the sport activities and rentals), and required equipment (i.e. personal laptop) are not included in the price.

Accommodation: For accommodation options, please visit the dedicated page here.
References
This course is new to our Summer school course selection. However the lecturer has years of experience in the field.
Skills
Skills and outcomes
  • Understanding and experiencing a variety of Design thinking methodologies
  • Obtaining or extending a knowledge of design, coding and entrepreneurship
  • Strengthening in communication and leadership
Why to participate
  • You will build a maker's confidence that helps you define and solve the right problems.
  • You will learn by doing in the real world context that helps to understand theory more quickly.
  • You will explore the power of quick and dirty concepts by a moving beyond the surface.
Prerequisites
  • Notebook - dotted or squared, pencils, markers, post-its
  • Laptop (MAC/PC), smartphone with the Internet connection
  • B1-B2 English
Syllabus
Main content
  • Exploration of design processes
  • Conducting qualitative and quantitative user research
  • Exploring insights and ideating innovative ideas
  • Building quick and cheap prototypes - rapid prototyping and UX design
  • Validating and improving ideas through user testing
  • Building and communicating business strategy
  • Teamwork - collaboration, leadership, communication
  • Presentation - explaining a design work to diverse stakeholders
Daily breakdown
  • Day 1 - Understanding context and setting a team
  • Day 2 - Conducting user research
  • Day 3 - Obtaining valuable insights
  • Day 4 - Building ideas and concepts
  • Day 5 - Prototyping concepts
  • Day 6 - Prototyping concepts
  • Day 7 - Validating prototypes
  • Day 8 - Improving prototypes
  • Day 9 - Collecting data for a business plan
  • Day 10 - Presentation
Recommended literature before the course
  • Change by Design by Tim Brown
  • The Back of the Napkin by Dan Roam
  • Wicked Problems in Design Thinking by Richard Buchanan
Assessments
  • attendance in class 15%
  • team assignment 40%
  • individual assignment 35%
  • exam 10%
Course time total 125 hours
  1. Total time of in-class work = 50hours
  2. Preliminary assignment = 10hours
  3. Preparation = 65hours
Do you have any questions? Let us know!

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