Business Management

Course Date: 12.8. - 23.8.

In this course you will learn all necessary methods, principles, approaches, and tools, to become a successful manager of a business or a small team. You will however not only find out about theoretical aspects of being a manager, you will also improve many practical skills, such as planning, organization, leadership, control, analytical thinking, decision-making, strategy-making and its implementation, human resources, and more.

Course Fee: 800€


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Category: O Online Marketing and Business Development

Course description


Ciaran Seamus Kelly

University of New York in Prague lecturer
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Do you want to be taughtby someone who knows the theory in the books, or do you want to be taughtby someone with 1200 employees? By someone who sold over 200 billion Eur (that's billion!) over last 15years, and organized entire distribution networks all over West and Central Europe? By someone who has 6 million dollar marketing/branding budgets?

"Ciaran S. Kelly started off in the family Beverly Hills Interior Design firm. He moved to Prague in 1992, and entered the automotive industry. He was quickly promoted up to Sales, Ops and Marketing director for AAA AUTO where he sold 85,000 car per year and opened 39 branches in 4 countries. He transferred to VW, and became leader of the Task Force which implemented the entire new world wide business plan for SKODA cars. His markets were West Europe, and between 2011-2013, SKODA was one of only four car manufacturers to earn profits for each successive year. A TED speaker, today he is the General Manager of Zepter Intl and a member of the Board of Advisors. He is married with 6 kids, 3 dogs and 4 cats, and has the noisiest kitchen in all of Prague."

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Business Management will concentrate on operating a small business. While business theories and case studies will be used, the majority of this course will be a true workshop in which the student will learn real life applications on how to manage a small business. Real life issues of finance, taxes, staff and employees, marketing, vendors,inventory, ops and quality control will be utilized to give as realistic view as possible for the students enter the business world.

Through examinations of key strategic decisions taken at a number of real, successful small businesses, the learners will be creating a solid foundation for further studies in business, or will be able to apply these insights directly to their own budding business ventures. Students will be taught to write a realistic business plan.

Schedule: Monday - Friday, 9:00 - 14:00

Credits: You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.

Price: Course fee includes the application fee, study materials and afternoon / evening social activities and events, welcome and goodbye drink. Other expenses, such as transportation, meals, accommodation, insurance, personal expenses, extra activities (such as trips outside town, entrance fees, some of the sport activities and rentals), and required equipment (i.e. personal laptop) are not included in the price.

Accommodation: For accommodation options, please visit the dedicated page here.


Meet the lecturer - watch 2018 Webinar 3


Upon successful completion of this course, you will be able to:

  • analyze the processes through which business ideas are evaluated
  • identify the characteristics of successful business
  • identify and describe strategies for supporting a business
  • distinguish between business ideas and opportunities
  • creating a formalized business plan, and perform this task
  • create a marketing plan, and perform this task
  • knowledge about financing business ventures
  • knowledge about leading and staffing a business
  • identify and describe teambuilding dynamics

B1 CEF absolute minimum, B2 and above strongly recommended
This course is designed for students enrolled in a relevant bachelor’s course or students wishing to start their own businesses
A laptop (or a tablet) is strongly recommended

Course outline

Each meeting will have tasks and assignments. These daily tasks will be a mixture of team-work and individual work. These tasks alone will determine the students grade. Students will receive immediate same day feedback on all assignments. A final project of a business plan will also be assigned.

All workshop tasks combined will comprise of 75% of the student’s grade and the business plan will comprise the remaining 25%.

Day 1
  • What is a Small business/Entrepreneurship?
  • Business Skills
  • Strategic Ownership/Mgmt
  • Franchisement
  • Buying an existing business
Day 2, 3 and 4
  • Building a business plan (SWOT)
  • BRIE Model
  • Marketing/Guerrilla Mktg
  • Creating a solid financial plan
  • Managing CashFlow
Day 5 and 6
  • Small business Mkg strategies
  • Pricing and credit
  • Integrated Mtkg communications
  • E-commerce and the Entrepreneurship
Day 7
  • Funding
  • Equity Financing
  • Debt Financing
  • Budgeting
  • Location, location and location
  • Layout and physical facilities
Day 8
  • Business Mgmt 101
  • Purchasing, quality control and vendors
  • Project Management
  • Managing Inventory
  • Staffing/HR
Day 9
  • Staffing/HR
  • Delegation/Monitoring
  • Motivation
Day 10
  • Legal, Ethics and Govt Regs
  • Sucession Mgmt and Risk Mgmt
  • Value based firm
  • Biy law and govt regulation

*Program/Course Outline is subject to change.

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