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Online Marketing Challenge

Leider ist der Eintrag nur auf CZ und EN verfügbar.

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Kategorie: 3 14. 8. - 25. 8. O Online Marketing and Business Development

Details des Kurses

Lehrer
(EN) To be updated
Beschreibung
(EN)

I hate plain talking! This is the reason why I (the tutor) have decided to teach a seminar with cooperation with real businesses! I am going to introduce you the world of online marketing, show you how the channels are connected and teach you how to measure everyhing you do online. See the Skills and Syllabus tabs for more information.

Schedule: Monday - Friday, 9:00 - 14:00

Credits: You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however please follow the instructions here and consult the acknowledgment process with your university in advance.

Price: Course fee includes the application fee, study materials and afternoon / evening social activities and events, welcome and goodbye drink. Other expenses, such as transportation, meals, accommodation, insurance, personal expenses, extra activities (such as trips outside town, entrance fees, some of the sport activities and rentals), and required equipment (i.e. personal laptop) are not included in the price.

Accommodation: For accommodation options, please visit the dedicated page here.
Referenzen
(EN)

Maria, Germany - Online Marketing Challenge

„You apply for a course, in my case Online Marketing, and you get a lifetime experience. It´s not only the knowledge you gain, it´s the people your meet and the friends you make, the ambitious teachers and caring organizing team you get to know, it´s the spirit of an international summer school that makes these two weeks truly amazing.“

Fertigkeiten
(EN)

Digital Marketing is a very broad mixture of marketing channels and people. After completion of the course, attendees will be able to:

  • Create online marketing strategy
  • Understand various online channels including
  • PPC and RTB marketing
  • Social Media Marketing
  • E-mail Marketing
  • Affiliate Marketing
  • Content Marketing
  • Understand basics of SEO and web analytics
  • Understand the process of website development and how to include online marketing channels.
  • Use the bets tools on the market and where to find the latest information and updates.

Course will be built on practical workshops on real company cases.

Annahmen
(EN)

Students must be intermediate in spoken English (B1).

For tasks to be performed in class they need to have access to a computer.

Basics of HTML programming may be an advantage but it is not neccessary.

Syllab
(EN) Day 1
  • Welcome ONLINE guys!
  • There are people online, think like them!
  • Introducing the world of online marketing and its endless possibilities.
Day 2
  • Introduction to web analytics
  • You cannot do marketing if you do not know how to measure it!
Day 3 and 4
  • Social Media Marketing
  • From Facebook to Chinese social networks
Day 5
  • Basics of SEO
  • Basics of website development
  • Introduction to CMS – WordPress, Joomla, Drupal, Tumblr, Kentico etc.
  • Built your own blog!
Day 5
  • PPC and RTB
  • Creating campaign in Adwords and Bing
  • Retargeting and Remarketing
Day 6
  • Affiliate Marketing
  • E-mail Marketing
Day 7
  • Connecting All Channels!
  • Basic of UX (User Expirience)
  • Basic of IT Project Management
Days 8, 9, 10
  • Real case studies from real businesses.
  • We will create a marketing agency that will be performing real business with real data and money!
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